Brand page · Beverages · United States
Numi Tea: 31k visits a month, 10 active Meta ads, Gravity score 593.
Numi Tea — Numi Organic Tea is a premium, Fair Trade sustainable company specializing in unique and innovative blends of green, black, white, oolong teas, Pu-erh, rooibos, herbal and Flowering Tea™. In September 2026 numitea.com drew an estimated 31k visits, down 3% on the month before. It ranks #517 of 12,385 Beverages brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Beverages brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Numi Organic Tea is a premium, Fair Trade sustainable company specializing in unique and innovative blends of green, black, white, oolong teas, Pu-erh, rooibos, herbal and Flowering Tea™.
01 · Traffic
How much traffic Numi Tea gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Numi Tea drew an estimated 31k visits in September 2026, down 3% on the month before and down 2% over three months.
- Worldwide#255,653of 4.5m sites · Top 10%
- In United States#79,959of 1.2m sites · Top 10%
- Beverages, worldwide#2,901of 97,069 brands · Top 5%
- Beverages, United States#517of 12,385 brands · Top 5%
31k
estimated visits in September
1 mo ▼ −3.5%4 mo ▼ −1.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Numi Tea.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Numi Tea holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 40% one star.
Coffee Store Tea Manufacturer Tea Store Tea Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Numi Tea sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Numi Tea sells on Shopify, 82% of its catalogue in stock. The best seller is White Rose, at US$7.99–US$43.94, followed by Ginger Lemon and Aged Earl Grey™.
#1White RoseNumi TeaUS$7.99–US$43.94In stock
#2Ginger LemonNumi TeaUS$7.99–US$43.94In stock
#3Aged Earl Grey™Numi TeaUS$7.99–US$43.94In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Numi Tea in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 96% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$29.99
- Currency
- USD
04 · Ads
What Numi Tea is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Numi Tea runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Free Shipping on NumiNumi Organic Tea7 Oct 2026video
Free Shipping on NumiNumi Organic Tea7 Oct 2026video
Masala Chai Latte PowderNumi Organic Tea7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Numi Inc.verified
Text ad20 Oct 2026Numi Inc.verified
Text ad24 Apr 2026Numi Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Numi Tea.
The creators who tag @numiorganictea on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @numiorganictea on Instagram, led by Spirit Weavers Gathering (133k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSpirit Weavers Gathering@spiritweavers · 🇺🇸 US | Spirituality religion esotericism Creator | 133k | 1.1% | 1 | Tagged @numiorganictea |
06 · Competitors according to Gravity
Who Numi Tea competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Numi Tea among Beverages brands in United States. The closest is Buddha Teas, then Friday Afternoon, Ahmad Tea, The Tea House On Los Rios, Southern Breeze Sweet Tea, Simple Loose Leaf.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Buddha Teasbuddhateas.com | |||||||
| Friday Afternoonfridaytea.com | |||||||
| Ahmad Teaahmadteausa.com | |||||||
| The Tea House On Los Riostheteahouseonlosrios.com | |||||||
| Southern Breeze Sweet Teasouthernbreezesweettea.com | |||||||
| Simple Loose Leafsimplelooseleaf.com |
07 · Company
The company behind Numi Tea.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Numi Tea is a company based in Oakland, United States, founded in 1999 according to LinkedIn, on a domain registered in March 1999. It employs about 40 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Oakland
- Founded
- 1999, per LinkedIn
- Domain registered
- 13 Mar 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- numitea.com · Shopify · USD
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Numi Tea
What people ask Google about Numi Tea.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Numi Tea a legit company?
According to Gravity by Benchr, Numi Tea is a brand based in Oakland, United States: its website has existed since March 1999, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 48,805 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Numi Tea sell?
Numi Organic Tea is a premium, Fair Trade sustainable company specializing in unique and innovative blends of green, black, white, oolong teas, Pu-erh, rooibos, herbal and Flowering Tea™. Gravity by Benchr classifies it under Beverages, with Tea & Infusions making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Numi Tea prices: how much is it?
Numi Tea's best seller, White Rose, sells from US$7.99 to US$43.94 on numitea.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check numitea.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Numi Tea have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Numi Tea advertises on Facebook and Instagram and on Google, where its offers often run. Check numitea.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Numi Tea?
Numi Tea sells on its own website, numitea.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Numi Tea?
Gravity by Benchr records a company based in Oakland, United States, founded in 1999 according to LinkedIn, on a domain registered in 1999, with 40 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Numi Tea growing?
Not at the moment. Gravity by Benchr estimates about 31,000 visits to numitea.com in September 2026, down 3% in a month and down 2% over three months. Numi Tea ranks #517 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Numi Tea use?
Gravity by Benchr identifies numitea.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Numi Tea's ad budget?
Gravity by Benchr does not publish a spend figure for Numi Tea on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Numi Tea ranks #517 of 12,385 by estimated traffic. Its closest competitors on the same market are Buddha Teas, Friday Afternoon, Ahmad Tea, The Tea House On Los Rios and Southern Breeze Sweet Tea. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Numi Tea.