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  5. NÜO SHOP USA

Brand page · Fitness & General Exercise Equipment · United States

NÜO SHOP USA Top 5% worldwide Top 5% in United States Top 5% in Fitness & General Exercise Equipment Top 5% in Fitness & General Exercise Equipment in United States
nuoathletics.com·🇺🇸 Midlothian, United States· Shopify·Since 2015

NÜO SHOP USA: 102k visits a month, 173 active Meta ads, Gravity score 761.

NÜO SHOP USA — NÜO SHOP USA sells adjustable dumbbells for home gym use, featuring compact, space-saving designs that replace multiple weight sets. In September 2026 nuoathletics.com drew an estimated 102k visits. It ranks #65 of 1,967 Fitness & General Exercise Equipment brands in United States.

nuoathletics.com@nuoathletics 9.4kYouTube 481FacebookLinkedIn 326Trustpilot 3.0Meta Ad Library 173

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
102k
+0% vs. August 2026
Instagram followers
9.4k
569 posts · @nuoathletics
Trustpilot
3.0
4 reviews · 3 in 12 months
Meta ads
173
active · on Google since 2023
Products
86%
in stock · 12 collections
Rank in United States
#65
of 1,967 in Fitness & General Exercise Equipment
LinkedIn
326
followers · 6 employees
Earned media value
€426.2
per month, Instagram

Gravity score

761/ 1000 · 10 of 10 indicators rated
Brand Power699
Momentum844
Performance741

Percentiles within 65 peers: Fitness & General Exercise Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

NÜO SHOP USA sells adjustable dumbbells for home gym use, featuring compact, space-saving designs that replace multiple weight sets.

01 · Traffic

How much traffic NÜO SHOP USA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

NÜO SHOP USA drew an estimated 102k visits in September 2026 and up 22% over three months.

  • Worldwide#91,865of 4.5m sites · Top 5%
  • In United States#30,109of 1.2m sites · Top 5%
  • Fitness & General Exercise Equipment, worldwide#216of 11,219 brands · Top 5%
  • Fitness & General Exercise Equipment, United States#65of 1,967 brands · Top 5%
Monthly visitssource Sept 2026

102k

estimated visits in September

1 mo ▲ +0.3%4 mo ▲ +22.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about NÜO SHOP USA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

NÜO SHOP USA holds 3.0 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 50% one star.

Trustpilotread 20 Oct 2026
3.0TrustScore · 4 reviews · 3 in 12 months
5 ★50%
4 ★0%
3 ★0%
2 ★0%
1 ★50%

Fitness Equipment Wholesaler Fitness Equipment Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What NÜO SHOP USA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

NÜO SHOP USA sells on Shopify, 86% of its catalogue in stock. The best seller is NÜOBELL Floor Stand, at US$195.00, followed by NÜOBELL 580 Black and NÜOBELL S 5100 Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Weight Lifting98%
Gift Cards2%

Share of the catalogue by product family.

Activity mixdominant: Fitness & General Exercise Equipment
Fitness & General Exercise Equipment98%
Gift Cards2%

The dominant category places NÜO SHOP USA in its comparison group.

Prices and ratingsstore data
Average rating
4.94 / 5
Rated products
67% of the catalogue
In stock
86%
Upper price quartile
US$349.00
Currency
USD

05 · Influencers

Who talks about NÜO SHOP USA.

The creators who tag @nuoathletics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @nuoathletics on Instagram, led by MuscleWiki (47.1k followers, 1.3% engagement).

Influencersaccounts tagging @nuoathletics · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMuscleWiki@musclewiki · INTLFitness sport bodybuilding Creator47.1k1.3%1Tagged @nuoathletics
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who NÜO SHOP USA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for NÜO SHOP USA among Fitness & General Exercise Equipment brands in United States. The closest is Whitmans Wraps, then Dialed Motion, Victory Grips, EVO GYM, RAD Ultimate, PR Lifestyle.

CompetitorsFitness & General Exercise Equipment · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Whitmans Wrapswhitmanswraps.com
Dialed Motiondialedmotion.com
Victory Gripsvictorygrips.com
EVO GYMevogym.com
RAD Ultimateradultimate.com
PR Lifestyleprlifestyle.com
Competitors Gravity finds for NÜO SHOP USA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare NÜO SHOP USA with Whitmans Wraps

07 · Company

The company behind NÜO SHOP USA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

NÜO SHOP USA is a company based in Midlothian, United States, on a domain registered in May 2015. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Midlothian
Founded
Data not available
Domain registered
7 May 2015
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nuoathletics.com · Shopify · USD
Catalogue
12 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about NÜO SHOP USA

What people ask Google about NÜO SHOP USA.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is NÜO SHOP USA legit or a scam?

According to Gravity by Benchr, NÜO SHOP USA is a brand based in Midlothian, United States: its website has existed since May 2015, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 9,426 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is NÜO SHOP USA?

NÜO SHOP USA sells adjustable dumbbells for home gym use, featuring compact, space-saving designs that replace multiple weight sets. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

NÜO SHOP USA prices: how much is it?

NÜO SHOP USA's best seller, NÜOBELL Floor Stand, sells US$195.00 on nuoathletics.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check nuoathletics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does NÜO SHOP USA have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: NÜO SHOP USA advertises on Facebook and Instagram and on Google, where its offers often run. Check nuoathletics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy NÜO SHOP USA?

NÜO SHOP USA sells on its own website, nuoathletics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns NÜO SHOP USA?

Gravity by Benchr records a company based in Midlothian, United States, whose domain was registered in 2015, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is NÜO SHOP USA doing well?

Yes. Gravity by Benchr estimates about 102,500 visits to nuoathletics.com in September 2026, up 0% in a month and up 22% over three months. NÜO SHOP USA ranks #65 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does NÜO SHOP USA use?

Gravity by Benchr identifies nuoathletics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does NÜO SHOP USA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for NÜO SHOP USA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Fitness & General Exercise Equipment brands in United States?

Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, NÜO SHOP USA ranks #65 of 1,967 by estimated traffic. Its closest competitors on the same market are Whitmans Wraps, Dialed Motion, Victory Grips, EVO GYM and RAD Ultimate. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NÜO SHOP USA.