Brand page · Health Care · India

Nutrabay Top 1% worldwide Top 1% in India Top 1% in Health Care Top 1% in Health Care in India
nutrabay.com·🇮🇳 India·Since 2013

Nutrabay: 3M visits a month, 297 active Meta ads, Gravity score 533.

Nutrabay — Nutrabay is an Indian online supplement store that sells authentic health and performance nutrition products including whey proteins, vitamins, and other fitness supplements. In September 2026 nutrabay.com drew an estimated 3M visits, up 0% on the month before. It ranks #5 of 1,324 Health Care brands in India and holds a 1.8 Trustpilot rating over 19 reviews.

nutrabay.com@nutrabay 153KYouTube 24.3KLinkedIn 149KTrustpilot 1.8Meta Ad Library 297

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
3M
+0% vs. August 2026
Instagram followers
153K
789 posts · @nutrabay
Trustpilot
1.8
19 reviews · 10 in 12 months
Meta ads
297
active · on Google since 2022
Products
—
Data not available
Rank in India
#5
of 1,324 in Health Care
LinkedIn
149K
followers · 220 employees
Earned media value
€886.9k
per month, Instagram

Gravity score

533/ 1000 · 9 of 10 indicators rated
Brand Power494
Momentum714
Performance391

Percentiles within 21 peers: Health Care brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Nutrabay is an Indian online supplement store that sells authentic health and performance nutrition products including whey proteins, vitamins, and other fitness supplements.

01 · Traffic

How much traffic Nutrabay gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Nutrabay drew an estimated 3M visits in September 2026, up 0% on the month before and up 24% over three months.

  • Worldwide#5,963of 4.5M sites · Top 1%
  • In India#329of 164K sites · Top 1%
  • Health Care, worldwide#49of 105,715 brands · Top 1%
  • Health Care, India#5of 1,324 brands · Top 1%
Monthly visitssource Sept 2026

3M

estimated visits in September

1 mo ▲ +0.3%4 mo ▲ +23.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Nutrabay.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Nutrabay holds 1.8 out of 5 on Trustpilot over 19 reviews, 10 of them in the last twelve months: 11% of customers give five stars and 84% one star. That volume places Nutrabay in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.8TrustScore · 19 reviews · 10 in 12 months
Top 50% review volume
5 ★11%
4 ★0%
3 ★5%
2 ★0%
1 ★84%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Nutrabay sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Nutrabay's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care95%
Lawn & Garden1%
Health & Beauty0%

The dominant category places Nutrabay in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Nutrabay.

The creators who tag @nutrabay on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @nutrabay · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Nutrabay competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Nutrabay among Health Care brands in India. The closest is NUTRABOX, then Optimum Nutrition, Proteinocean, Healthfarm Nutrition, Body&Fit, GM Nutrition.

CompetitorsHealth Care · India · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NUTRABOXnutrabox.in
Optimum Nutritionoptimumnutrition.co.in
Proteinoceanproteinocean.com
Healthfarm Nutritionhealthfarmnutrition.com
Body&Fitbodyandfit.com
GM Nutritiongurumannnutrition.com
Competitors Gravity finds for Nutrabay. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Nutrabay with NUTRABOX

07 · Company

The company behind Nutrabay.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Nutrabay is a company based in India, founded in 2016 according to LinkedIn, on a domain registered in October 2013. It employs about 220 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇳 India
Founded
2016, per LinkedIn
Domain registered
11 Oct 2013
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
220 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
nutrabay.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Nutrabay

What people ask Google about Nutrabay.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Nutrabay a legit company?

According to Gravity by Benchr, Nutrabay is a brand based in India: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it employs 220 people on LinkedIn, it has 152,576 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Nutrabay reviews

Customers rate Nutrabay 1.8 out of 5 on Trustpilot over 19 reviews, 10 of them in the last twelve months: 11% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Nutrabay?

Nutrabay is an Indian online supplement store that sells authentic health and performance nutrition products including whey proteins, vitamins, and other fitness supplements. Gravity by Benchr classifies it under Health Care. Source: Gravity by Benchr product classification.

Does Nutrabay have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Nutrabay advertises on Facebook and Instagram and on Google, where its offers often run. Check nutrabay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Nutrabay?

Gravity by Benchr records a company based in India, founded in 2016 according to LinkedIn, on a domain registered in 2013, with 220 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Nutrabay doing well?

Yes. Gravity by Benchr estimates about 2,979,800 visits to nutrabay.com in September 2026, up 0% in a month and up 24% over three months. Nutrabay ranks #5 of 1,324 Health Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Nutrabay spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Nutrabay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in India?

Among Health Care brands in India in the Gravity by Benchr index, Nutrabay ranks #5 of 1,324 by estimated traffic. Its closest competitors on the same market are NUTRABOX, Optimum Nutrition, Proteinocean, Healthfarm Nutrition, Body&Fit. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Nutrabay.