Brand page · Health Care · India
Optimum Nutrition: 1M visits a month, 46 active Meta ads, Gravity score 456.
Optimum Nutrition — Optimum Nutrition India is a sports nutrition company that sells premium protein supplements and high-performance sports products. In September 2026 optimumnutrition.co.in drew an estimated 1M visits, down 11% on the month before. It ranks #19 of 1,324 Health Care brands in India.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Health Care brands in India with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Optimum Nutrition India is a sports nutrition company that sells premium protein supplements and high-performance sports products.
01 · Traffic
How much traffic Optimum Nutrition gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Optimum Nutrition drew an estimated 1M visits in September 2026, down 11% on the month before and down 1% over three months.
- Worldwide#14,457of 4.5M sites · Top 1%
- In India#773of 164K sites · Top 1%
- Health Care, worldwide#188of 105,715 brands · Top 1%
- Health Care, India#19of 1,324 brands · Top 5%
1M
estimated visits in September
1 mo ▼ −11.2%4 mo ▼ −1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Optimum Nutrition.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Optimum Nutrition holds 2.8 out of 5 on Trustpilot over 3 reviews: 0% of customers give five stars and 100% one star.
Fitness and Nutrition Service Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Optimum Nutrition sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Optimum Nutrition sells on Shopify, 98% of its catalogue in stock. The best seller is Gold Standard 100% Whey Protein | 907 g (2 lbs) | Double Rich Chocolate, at ₹4,629.00, followed by Micronised Creatine Powder | Unflavoured | 250 g and Gold Standard 100% Whey Protein Powder | Double Rich Chocolate | 5 lbs.
#1Gold Standard 100% Whey Protein | 907 g (2 lbs) | Double Rich ChocolateOptimum Nutrition₹4,629.00In stock
#2Micronised Creatine Powder | Unflavoured | 250 gOptimum Nutrition₹799.00In stock
#3Gold Standard 100% Whey Protein Powder | Double Rich Chocolate | 5 lbsOptimum Nutrition₹10,599.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Optimum Nutrition in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 54% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$90.86
- Currency
- INR
04 · Ads
What Optimum Nutrition is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Optimum Nutrition runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2025 (image, text).
Same weight. More reps. More strength. That’s how you progress. 💪 3g of Optimum Nutrition Micronised Creatine to support my strength, powerOptimum Nutrition14 Oct 2026video
Optimum Advantage built for Optimum Performances @optimumnutri_in built for HYROX intensity #adOptimum Nutrition14 Oct 2026video
Citrus Orange flavour — starting at ₹479*Optimum Nutrition12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Logicserve Digital Consultancy Services Pvt Ltdverified
Text ad20 Oct 2026Logicserve Digital Consultancy Services Pvt Ltdverified
Text ad20 Oct 2026Logicserve Digital Consultancy Services Pvt Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Optimum Nutrition.
The creators who tag @optimumnutri_in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @optimumnutri_in on Instagram, led by Muzammil (14.1K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMuzammil@muzuxlifts · 🇮🇳 IN | Fitness sport bodybuilding Creator | 14.1K | 2.0% | 12 | Tagged @optimumnutri_in |
06 · Competitors according to Gravity
Who Optimum Nutrition competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Optimum Nutrition among Health Care brands in India. The closest is Optimum Nutrition, then NUTRABOX, GNC India, Nutrabay, Healthfarm Nutrition, GM Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Optimum Nutritionoptimumnutrition.com | |||||||
| NUTRABOXnutrabox.in | |||||||
| GNC Indiaguardian.in | |||||||
| Nutrabaynutrabay.com | |||||||
| Healthfarm Nutritionhealthfarmnutrition.com | |||||||
| GM Nutritiongurumannnutrition.com |
07 · Company
The company behind Optimum Nutrition.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Optimum Nutrition is a company based in MUMBAI, India, founded in 1985 according to LinkedIn, on a domain registered in May 2022. It employs about 1,350 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · MUMBAI
- Founded
- 1985, per LinkedIn
- Domain registered
- 19 May 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,350 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- optimumnutrition.co.in · Shopify · INR
- Catalogue
- 109 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Optimum Nutrition
What people ask Google about Optimum Nutrition.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Optimum Nutrition a legit company?
According to Gravity by Benchr, Optimum Nutrition is a brand based in MUMBAI, India: its website has existed since May 2022, it sells on a Shopify store, it employs 1,350 people on LinkedIn, it has 275,534 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Optimum Nutrition sell?
Optimum Nutrition India is a sports nutrition company that sells premium protein supplements and high-performance sports products. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Optimum Nutrition cost?
Optimum Nutrition's best seller, Gold Standard 100% Whey Protein | 907 g (2 lbs) | Double Rich Chocolate, sells ₹4,629.00 on optimumnutrition.co.in. 98% of the catalogue is in stock. Gravity does not track prices daily: check optimumnutrition.co.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Optimum Nutrition discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Optimum Nutrition advertises on Facebook and Instagram and on Google, where its offers often run. Check optimumnutrition.co.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Optimum Nutrition?
Optimum Nutrition sells on its own website, optimumnutrition.co.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Optimum Nutrition?
Gravity by Benchr records a company based in MUMBAI, India, founded in 1985 according to LinkedIn, on a domain registered in 2022, with 1,350 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Optimum Nutrition growing?
Not at the moment. Gravity by Benchr estimates about 1,001,700 visits to optimumnutrition.co.in in September 2026, down 11% in a month and down 1% over three months. Optimum Nutrition ranks #19 of 1,324 Health Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Optimum Nutrition use?
Gravity by Benchr identifies optimumnutrition.co.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Optimum Nutrition spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Optimum Nutrition on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in India?
Among Health Care brands in India in the Gravity by Benchr index, Optimum Nutrition ranks #19 of 1,324 by estimated traffic. Its closest competitors on the same market are Optimum Nutrition, NUTRABOX, GNC India, Nutrabay, Healthfarm Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Optimum Nutrition.