Brand page · Clothing · Denmark
NY FORM: 62.8k visits a month, 49 active Meta ads, Gravity score 656.
NY FORM — NY FORM is a Danish company that sells outdoor clothing, sports apparel, and fashion clothing for the entire family, offering a wide selection of both well-known brands and their own private labels. In September 2026 ny-form.com drew an estimated 62.8k visits, up 26% on the month before. It ranks #127 of 1,522 Clothing brands in Denmark and holds a 4.9 Trustpilot rating over 25,579 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NY FORM is a Danish company that sells outdoor clothing, sports apparel, and fashion clothing for the entire family, offering a wide selection of both well-known brands and their own private labels.
01 · Traffic
How much traffic NY FORM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NY FORM drew an estimated 62.8k visits in September 2026, up 26% on the month before and up 58% over three months.
- Worldwide#139,882of 4.5m sites · Top 5%
- In Denmark#728of 21.4k sites · Top 5%
- Clothing, worldwide#13,525of 459,295 brands · Top 5%
- Clothing, Denmark#127of 1,522 brands · Top 10%
62.8k
estimated visits in September
1 mo ▲ +25.7%4 mo ▲ +58.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NY FORM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NY FORM holds 4.9 out of 5 on Trustpilot over 25,579 reviews, 164 of them in the last twelve months: 92% of customers give five stars and 1% one star. That volume places NY FORM in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1%.
Winter sport Store Activewear Store Shoe Store Running Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NY FORM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NY FORM sells on Shopify, 100% of its catalogue in stock. The best seller is Nanok Wool Slip, Uni - Voksen Hjemmesko, at DKK 149.95, followed by Nanok Boxer 3 pack Mix Cotton, Sr - Herre Underbukser and JUportia, W - Dame Bikini Overdel.
#1Nanok Wool Slip, Uni - Voksen HjemmeskoNY FORMDKK 149.95In stock
#2Nanok Boxer 3 pack Mix Cotton, Sr - Herre UnderbukserNY FORMDKK 119.95In stock
#3JUportia, W - Dame Bikini OverdelNY FORMDKK 149.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NY FORM in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$89.90
- Currency
- DKK
04 · Ads
What NY FORM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NY FORM runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
X-Trail Rayna 24, W - Dame Soft Shell JacketNY FORM7 Oct 2026image
NY FORMNY FORM7 Oct 2026image
Din nye vinterjakke venter på digNY FORM7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ny-Form Kolding A/Sverified
Text ad20 Oct 2026Ny-Form Kolding A/Sverified
Image ad20 Oct 2026Ny-Form Kolding A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NY FORM.
The creators who tag @nyform_dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who NY FORM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NY FORM among Clothing brands in Denmark. The closest is WestWind, then Allmountain.ro, Lemvig Indkøbsforening, Safety Store Perú, Godsejeren.dk, Jagtbutikken.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| WestWindwest-wind.dk | |||||||
| Allmountain.roallmountain.ro | |||||||
| Lemvig Indkøbsforeninglemvigindkob.dk | |||||||
| Safety Store Perúsafetystore.pe | |||||||
| Godsejeren.dkgodsejeren.dk | |||||||
| Jagtbutikkenjagtbutikken.com |
07 · Company
The company behind NY FORM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NY FORM is a company based in Kolding, Denmark, founded in 1986 according to LinkedIn, on a domain registered in February 2009. It employs about 58 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Kolding
- Founded
- 1986, per LinkedIn
- Domain registered
- 15 Feb 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ny-form.com · Shopify · DKK
- Catalogue
- 408 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NY FORM
What people ask Google about NY FORM.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NY FORM legit or a scam?
According to Gravity by Benchr, NY FORM is a brand based in Kolding, Denmark: its website has existed since February 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 58 people on LinkedIn, it has 5,127 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NY FORM reviews: is it worth it?
Customers rate NY FORM 4.9 out of 5 on Trustpilot over 25,579 reviews, 164 of them in the last twelve months: 92% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is NY FORM?
NY FORM is a Danish company that sells outdoor clothing, sports apparel, and fashion clothing for the entire family, offering a wide selection of both well-known brands and their own private labels. Gravity by Benchr classifies it under Clothing, with Outerwear making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does NY FORM cost?
NY FORM's best seller, Nanok Wool Slip, Uni - Voksen Hjemmesko, sells DKK 149.95 on ny-form.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check ny-form.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does NY FORM have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NY FORM advertises on Facebook and Instagram and on Google, where its offers often run. Check ny-form.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy NY FORM?
NY FORM sells on its own website, ny-form.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NY FORM?
Gravity by Benchr records a company based in Kolding, Denmark, founded in 1986 according to LinkedIn, on a domain registered in 2009, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NY FORM growing?
Yes. Gravity by Benchr estimates about 62,800 visits to ny-form.com in September 2026, up 26% in a month and up 58% over three months. NY FORM ranks #127 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NY FORM use?
Gravity by Benchr identifies ny-form.com as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is NY FORM's ad budget?
Gravity by Benchr does not publish a spend figure for NY FORM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, NY FORM ranks #127 of 1,522 by estimated traffic. Its closest competitors on the same market are WestWind, Allmountain.ro, Lemvig Indkøbsforening, Safety Store Perú and Godsejeren.dk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NY FORM.