Brand page · Electronics Accessories · United States
NZXT: 998k visits a month, 225 active Meta ads, Gravity score 605.
NZXT — NZXT is a computer hardware manufacturer that designs PC gaming hardware including cases, cooling, power supplies, and prebuilt systems. In September 2026 nzxt.com drew an estimated 998k visits, down 9% on the month before. It ranks #17 of 5,552 Electronics Accessories brands in United States and holds a 3.9 Trustpilot rating over 1,445 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Electronics Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
NZXT is a computer hardware manufacturer that designs PC gaming hardware including cases, cooling, power supplies, and prebuilt systems.
01 · Traffic
How much traffic NZXT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
NZXT drew an estimated 998k visits in September 2026, down 9% on the month before and down 8% over three months.
- Worldwide#14,509of 4.5m sites · Top 1%
- In United States#4,794of 1.2m sites · Top 1%
- Electronics Accessories, worldwide#183of 56,814 brands · Top 1%
- Electronics Accessories, United States#17of 5,552 brands · Top 1%
998k
estimated visits in September
1 mo ▼ −8.6%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about NZXT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
NZXT holds 3.9 out of 5 on Trustpilot over 1,445 reviews, 103 of them in the last twelve months: 58% of customers give five stars and 31% one star. That volume places NZXT in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Gaming service Provider Computer and Accessories Store Computer Hardware Manufacturer Computer Accessories Store Computer Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What NZXT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
NZXT sells on Shopify, 30% of its catalogue in stock. The best seller is Extend Protection Plan, at US$54.99–US$4,999.00, followed by Gaming PC RMA Packaging Materials (H7/H710 2021-2023 Series) and Extend Protection Plan.
#1Extend Protection PlanNZXTUS$54.99–US$4,999.00In stock
#2Gaming PC RMA Packaging Materials (H7/H710 2021-2023 Series)NZXTUS$35.00In stock
#3Extend Protection PlanNZXTUS$0.09–US$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places NZXT in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 71% of the catalogue
- In stock
- 30%
- Upper price quartile
- US$219.99
- Currency
- USD
04 · Ads
What NZXT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
NZXT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
Gaming Made SimpleNZXT8 Oct 2026video
Next Level PC GamingNZXT7 Oct 2026image
Your Dream PC, Ready to PlayNZXT6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Fragile, Inc.verified
Text ad20 Oct 2026Fragile, Inc.verified
Text ad20 Oct 2026Fragile, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about NZXT.
The creators who tag @nzxt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @nzxt on Instagram, led by Chris - Desk Setup & Gaming Room (34k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChris - Desk Setup & Gaming Room@saifears · 🇺🇸 US | Gaming streaming tech culture Creator | 34k | 0.8% | 7 | Tagged @nzxt |
06 · Competitors according to Gravity
Who NZXT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for NZXT among Electronics Accessories brands in United States. The closest is Cooler Master, then Aerocool, Antec, Phanteks, Fractal Design, MONTECH.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cooler Mastercoolermaster.com | |||||||
| Aerocoolaerocool.io | |||||||
| Antecantec.com | |||||||
| Phanteksphanteks.com | |||||||
| Fractal Designfractal-design.com | |||||||
| MONTECHmontechpc.com |
07 · Company
The company behind NZXT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
NZXT is a company based in Monrovia, United States, founded in 2004 according to LinkedIn, on a domain registered in September 2003. It employs about 245 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Monrovia
- Founded
- 2004, per LinkedIn
- Domain registered
- 4 Sept 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 245 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- nzxt.com · Shopify · USD
- Catalogue
- 61 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about NZXT
What people ask Google about NZXT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is NZXT legit?
According to Gravity by Benchr, NZXT is a brand based in Monrovia, United States: its website has existed since September 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 245 people on LinkedIn, it has 1,067,524 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
NZXT reviews
Customers rate NZXT 3.9 out of 5 on Trustpilot over 1,445 reviews, 103 of them in the last twelve months: 58% give five stars, 31% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does NZXT sell?
NZXT is a computer hardware manufacturer that designs PC gaming hardware including cases, cooling, power supplies, and prebuilt systems. Gravity by Benchr classifies it under Electronics Accessories, with Computer Components making up 60% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
NZXT prices: how much is it?
NZXT's best seller, Extend Protection Plan, sells from US$54.99 to US$4,999.00 on nzxt.com. 30% of the catalogue is in stock. Gravity does not track prices daily: check nzxt.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a NZXT discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: NZXT advertises on Facebook and Instagram and on Google, where its offers often run. Check nzxt.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy NZXT?
NZXT sells on its own website, nzxt.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns NZXT?
Gravity by Benchr records a company based in Monrovia, United States, founded in 2004 according to LinkedIn, on a domain registered in 2003, with 245 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is NZXT growing?
Not at the moment. Gravity by Benchr estimates about 997,800 visits to nzxt.com in September 2026, down 9% in a month and down 8% over three months. NZXT ranks #17 of 5,552 Electronics Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does NZXT use?
Gravity by Benchr identifies nzxt.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does NZXT spend on Meta ads?
Gravity by Benchr does not publish a spend figure for NZXT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Electronics Accessories brands in United States?
Among Electronics Accessories brands in United States in the Gravity by Benchr index, NZXT ranks #17 of 5,552 by estimated traffic. Its closest competitors on the same market are Cooler Master, Aerocool, Antec, Phanteks and Fractal Design. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with NZXT.