- Gravity
- Rankings
- Health & Beauty
- Personal Care
- Oak Essentials
Brand page · Personal Care · United States
Oak Essentials traffic, ads & competitors 35.9k visits a month, 89 active Meta ads, Gravity score 517.
Oak Essentials — Oak Essentials is a clean, luxurious skincare line founded by Jenni Kayne, offering foundational skincare products for everyone at every age. In September 2026 oakessentials.com drew an estimated 35.9k visits, up 36% on the month before. It ranks #1,758 of 33,626 Personal Care brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Oak Essentials is a clean, luxurious skincare line founded by Jenni Kayne, offering foundational skincare products for everyone at every age.
01 · Traffic
Oak Essentials website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oak Essentials drew an estimated 35.9k visits in September 2026, up 36% on the month before and down 21% over three months.
- Worldwide#225,539of 4.5m sites · Top 10%
- In United States#70,942of 1.2m sites · Top 10%
- Personal Care, worldwide#11,486of 215,119 brands · Top 10%
- Personal Care, United States#1,758of 33,626 brands · Top 10%
35.9k
estimated visits in September
1 mo ▲ +36.1%4 mo ▼ −20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Oak Essentials reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oak Essentials holds 2.7 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 20% of customers give five stars and 80% one star.
Beauty Product Supplier Beauty Products Wholesaler Beauty Supply Store Cosmetics Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Oak Essentials best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Oak Essentials sells on Shopify, 97% of its catalogue in stock. The best seller is Moisture Rich Balm, at US$88.00, followed by Luminous Body Lotion and Dew Body Oil.
#1Moisture Rich BalmOak EssentialsUS$88.00In stock
#2Luminous Body LotionOak EssentialsUS$17.00–US$56.00In stock
#3Dew Body OilOak EssentialsUS$22.00–US$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Oak Essentials in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 97% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$88.00
- Currency
- USD
04 · Ads
Oak Essentials ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oak Essentials runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Prime Day: Oak Body Care Up to 30% OffOak Essentials6 Oct 2026image
20% Off Clean Skincare This Prime DayOak Essentials6 Oct 2026image
Up to 30% Off Body Care on AmazonOak Essentials6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Oak Essentials LLCverified
Text ad21 Oct 2026Oak Essentials LLCverified
Text ad20 Oct 2026Oak Essentials LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Oak Essentials influencers
The creators who tag @oakessentials on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oakessentials on Instagram, led by Mari Smith Cook 🍒 (17.5k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMari Smith Cook 🍒@mariiismith · 🇺🇸 US | Beauty cosmetics skincare Creator | 17.5k | 2.3% | 6 | Tagged @oakessentials |
06 · Competitors according to Gravity
Oak Essentials competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oak Essentials among Personal Care brands in the United States. The closest is SHIRO US Online Store, then Jurlique, Sekkisei, House Of Dastan, Epicuren Discovery, BYROE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SHIRO US Online Storeshiro-shiro.us | |||||||
| Jurliquejurlique.com | |||||||
| Sekkiseisekkiseibeauty.com | |||||||
| House Of Dastanhouseofdastan.com | |||||||
| Epicuren Discoveryepicuren.com | |||||||
| BYROEbyroe.com |
07 · Company
Who is behind Oak Essentials?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oak Essentials is a company based in Santa Monica, United States, founded in 2021 according to LinkedIn, on a domain registered in February 2014. It employs about 35 people and is listed at early_stage_venture stage.
- Entity country
- 🇺🇸 United States · Santa Monica
- Founded
- 2021, per LinkedIn
- Domain registered
- 21 Feb 2014
- Status
- Operating
- Employees
- 35 on LinkedIn · 11-50
- Funding stage
- Early stage venture · last deal: series a
- Own store
- oakessentials.com · Shopify · USD
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oak Essentials
What people ask Google about Oak Essentials.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oak Essentials legit or a scam?
According to Gravity by Benchr, Oak Essentials is a brand based in Santa Monica, United States: its website has existed since February 2014, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 101,046 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Oak Essentials?
Oak Essentials is a clean, luxurious skincare line founded by Jenni Kayne, offering foundational skincare products for everyone at every age. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Oak Essentials cost?
Oak Essentials' best seller, Moisture Rich Balm, sells US$88.00 on oakessentials.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check oakessentials.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Oak Essentials have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oak Essentials advertises on Facebook and Instagram and on Google, where its offers often run. Check oakessentials.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Oak Essentials?
Oak Essentials sells on its own website, oakessentials.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Oak Essentials?
Gravity by Benchr records a company based in Santa Monica, United States, founded in 2021 according to LinkedIn, on a domain registered in 2014, with 35 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Oak Essentials growing?
Not at the moment. Gravity by Benchr estimates about 35,900 visits to oakessentials.com in September 2026, up 36% in a month and down 21% over three months. Oak Essentials ranks #1,758 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Oak Essentials use?
Gravity by Benchr identifies oakessentials.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Oak Essentials' ad budget?
Gravity by Benchr does not publish a spend figure for Oak Essentials on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United States?
Among Personal Care brands in the United States in the Gravity by Benchr index, Oak Essentials ranks #1,758 of 33,626 by estimated traffic. Its closest competitors on the same market are SHIRO US Online Store, Jurlique, Sekkisei, House Of Dastan and Epicuren Discovery. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oak Essentials.