Brand page · Personal Care · United States
Obagi: 289K visits a month, 261 active Meta ads, Gravity score 595.
Obagi — Obagi is a specialty pharmaceutical company that develops, markets, and sells clinically-proven topical aesthetic and therapeutic skincare systems designed to prevent and improve common skin disorders. In September 2026 obagi.com drew an estimated 289K visits, down 14% on the month before. It ranks #272 of 33,626 Personal Care brands in United States and holds a 2.4 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Obagi is a specialty pharmaceutical company that develops, markets, and sells clinically-proven topical aesthetic and therapeutic skincare systems designed to prevent and improve common skin disorders.
01 · Traffic
How much traffic Obagi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Obagi drew an estimated 289K visits in September 2026, down 14% on the month before and up 13% over three months.
- Worldwide#38,700of 4.5M sites · Top 1%
- In United States#12,593of 1.2M sites · Top 5%
- Personal Care, worldwide#1,650of 215,119 brands · Top 1%
- Personal Care, United States#272of 33,626 brands · Top 1%
289K
estimated visits in September
1 mo ▼ −13.7%4 mo ▲ +12.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Obagi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Obagi holds 2.4 out of 5 on Trustpilot over 17 reviews, 5 of them in the last twelve months: 18% of customers give five stars and 65% one star. That volume places Obagi in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Store Health and Beauty Shop Cosmetic Products Manufacturer Skin Care Clinic Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Obagi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Obagi sells on Shopify, 95% of its catalogue in stock. The best seller is EYELASH ENHANCING SERUM, at US$125.00, followed by HYDRATING FACIAL MOISTURIZER and 20% VITAMIN C ANTIOXIDANT SERUM.
#2EYELASH ENHANCING SERUMObagiUS$125.00In stock
#3HYDRATING FACIAL MOISTURIZERObagiUS$70.00In stock
20% VITAMIN C ANTIOXIDANT SERUMObagiUS$85.00–US$155.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Obagi in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$148.00
- Currency
- USD
04 · Ads
What Obagi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Obagi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2024 (image, text, video).
An exfoliation step I’ve been loving ✨ @obagimedical Clenziderm M.D. Resurfacing Multi-Acid Peel Pads combine four acids to help congested pObagi Medical8 Oct 2026video
$100. One Pad. Zero Guesswork.Obagi Medical7 Oct 2026image
My favorite way to wind down 🤍✨ I’ve been adding @obagimedical CLENZIDERM M.D.® Resurfacing Multi-Acid Peel Pads to my nighttime routine 2–Obagi Medical7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Obagi Cosmeceuticals LLCverified
Text ad20 Oct 2026Obagi Cosmeceuticals LLCverified
Text ad20 Oct 2026Obagi Cosmeceuticals LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Obagi.
The creators who tag @obagimedical on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Obagi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Obagi among Personal Care brands in United States. The closest is Good Molecules, then RoC® Skincare, Dermacy Labs, RéVive Skincare, Medik8, Dr. BRANDT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Good Moleculesgoodmolecules.com | |||||||
| RoC® Skincarerocskincare.com | |||||||
| Dermacy Labsdermacylabs.com | |||||||
| RéVive Skincarereviveskincare.com | |||||||
| Medik8us.medik8.com | |||||||
| Dr. BRANDTdrbrandtskincare.com |
07 · Company
The company behind Obagi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Obagi is a company based in Long Beach, United States, founded in 1988 according to LinkedIn, on a domain registered in January 1998. It employs about 504 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Long Beach
- Founded
- 1988, per LinkedIn
- Domain registered
- 26 Jan 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 504 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- obagi.com · Shopify · USD
- Catalogue
- 126 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Obagi
What people ask Google about Obagi.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Obagi a legit company?
According to Gravity by Benchr, Obagi is a brand based in Long Beach, United States: its website has existed since January 1998, it sells on a Shopify store, it employs 504 people on LinkedIn, it has 287,398 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Obagi reviews: is it worth it?
Customers rate Obagi 2.4 out of 5 on Trustpilot over 17 reviews, 5 of them in the last twelve months: 18% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Obagi known for?
Obagi is a specialty pharmaceutical company that develops, markets, and sells clinically-proven topical aesthetic and therapeutic skincare systems designed to prevent and improve common skin disorders. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Obagi expensive?
Obagi's best seller, EYELASH ENHANCING SERUM, sells US$125.00 on obagi.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check obagi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Obagi promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Obagi advertises on Facebook and Instagram and on Google, where its offers often run. Check obagi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Obagi?
Obagi sells on its own website, obagi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Obagi?
Gravity by Benchr records a company based in Long Beach, United States, founded in 1988 according to LinkedIn, on a domain registered in 1998, with 504 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Obagi doing well?
Yes. Gravity by Benchr estimates about 289,000 visits to obagi.com in September 2026, down 14% in a month and up 13% over three months. Obagi ranks #272 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Obagi use?
Gravity by Benchr identifies obagi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Obagi's ad budget?
Gravity by Benchr does not publish a spend figure for Obagi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Obagi ranks #272 of 33,626 by estimated traffic. Its closest competitors on the same market are Good Molecules, RoC® Skincare, Dermacy Labs, RéVive Skincare, Medik8. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Obagi.