Brand page · Clothing · United States
OBEY: 151k visits a month, 72 active Meta ads, Gravity score 532.
OBEY — OBEY CLOTHING is a brand that sells progressive design apparel and classic streetwear based on the design of artist & designer Shepard Fairey. In September 2026 obeyclothing.com drew an estimated 151k visits, down 13% on the month before. It ranks #1,014 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OBEY CLOTHING is a brand that sells progressive design apparel and classic streetwear based on the design of artist & designer Shepard Fairey.
01 · Traffic
How much traffic OBEY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OBEY drew an estimated 151k visits in September 2026, down 13% on the month before and down 4% over three months.
- Worldwide#66,356of 4.5m sites · Top 5%
- In United States#21,860of 1.2m sites · Top 5%
- Clothing, worldwide#6,159of 459,295 brands · Top 5%
- Clothing, United States#1,014of 97,158 brands · Top 5%
151k
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −3.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OBEY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OBEY holds 3.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Women's Clothing Store Children's Clothing Store Men's Clothing Store Lingerie Store Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OBEY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OBEY sells on Shopify, 64% of its catalogue in stock. The best seller is OBEY Electronic Gift Card, at US$10.00–US$200.00, followed by FUTURE BEANIE and MICRO BEANIE.
#1OBEY Electronic Gift CardOBEYUS$10.00–US$200.00In stock
#2FUTURE BEANIEOBEYUS$17.00In stock
#3MICRO BEANIEOBEYUS$28.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OBEY in its comparison group.
- Average rating
- 4.85 / 5
- Rated products
- 30% of the catalogue
- In stock
- 64%
- Upper price quartile
- US$74.50
- Currency
- USD
04 · Ads
What OBEY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OBEY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Free Shipping on Orders $100+OBEY Clothing5 Oct 2026video
10% Off Your First OrderOBEY Clothing5 Oct 2026image
Free Shipping on Orders €100+OBEY Clothing4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ONE3TWO, INC.verified
Text ad20 Oct 2026ONE3TWO, INC.verified
Text ad20 Oct 2026ONE3TWO, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OBEY.
The creators who tag @obeyclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @obeyclothing on Instagram, led by DJ Lance Rock (76.9k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDJ Lance Rock@djlancerockog · 🇺🇸 US | Cinema series pop culture Creator | 76.9k | 0.6% | 6 | Tagged @obeyclothing |
06 · Competitors according to Gravity
Who OBEY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OBEY among Clothing brands in United States. The closest is Streetwear, then LRG Clothing, eu.supreme.com, Stüssy, Stay Cold Apparel, CLOAK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Streetwearstreetwearofficial.com | |||||||
| LRG Clothingl-r-g.com | |||||||
| eu.supreme.comeu.supreme.com | |||||||
| Stüssystussy.com | |||||||
| Stay Cold Apparelstaycoldapparel.com | |||||||
| CLOAKcloakbrand.com |
07 · Company
The company behind OBEY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OBEY is a company based in Irvine, United States, founded in 2001 according to LinkedIn, on a domain registered in November 2002. It employs about 130 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- 2001, per LinkedIn
- Domain registered
- 11 Nov 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 130 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- obeyclothing.com · Shopify · USD
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OBEY
What people ask Google about OBEY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OBEY a legit company?
According to Gravity by Benchr, OBEY is a brand based in Irvine, United States: its website has existed since November 2002, it sells on a Shopify store, it employs 130 people on LinkedIn, it has 518,633 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is OBEY known for?
OBEY CLOTHING is a brand that sells progressive design apparel and classic streetwear based on the design of artist & designer Shepard Fairey. Gravity by Benchr classifies it under Clothing, with Door Mats making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OBEY cost?
OBEY's best seller, OBEY Electronic Gift Card, sells from US$10.00 to US$200.00 on obeyclothing.com. 64% of the catalogue is in stock. Gravity does not track prices daily: check obeyclothing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OBEY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OBEY advertises on Facebook and Instagram and on Google, where its offers often run. Check obeyclothing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OBEY?
OBEY sells on its own website, obeyclothing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OBEY?
Gravity by Benchr records a company based in Irvine, United States, founded in 2001 according to LinkedIn, on a domain registered in 2002, with 130 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OBEY growing?
Not at the moment. Gravity by Benchr estimates about 150,900 visits to obeyclothing.com in September 2026, down 13% in a month and down 4% over three months. OBEY ranks #1,014 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OBEY use?
Gravity by Benchr identifies obeyclothing.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OBEY's ad budget?
Gravity by Benchr does not publish a spend figure for OBEY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, OBEY ranks #1,014 of 97,158 by estimated traffic. Its closest competitors on the same market are Streetwear, LRG Clothing, eu.supreme.com, Stüssy and Stay Cold Apparel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OBEY.