Brand page · General Office Supplies · India
Odd Giraffe: 144k visits a month, 40 active Meta ads, Gravity score 526.
Odd Giraffe — Odd Giraffe is a design-led direct-to-consumer stationery startup that creates premium personalized notebooks, guided journals, planners, cards, and other paper products. In September 2026 oddgiraffe.com drew an estimated 144k visits, down 26% on the month before. It ranks #6 of 226 General Office Supplies brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: General Office Supplies brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Odd Giraffe is a design-led direct-to-consumer stationery startup that creates premium personalized notebooks, guided journals, planners, cards, and other paper products.
01 · Traffic
How much traffic Odd Giraffe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Odd Giraffe drew an estimated 144k visits in September 2026, down 26% on the month before and down 41% over three months.
- Worldwide#69,044of 4.5m sites · Top 5%
- In India#3,438of 164k sites · Top 5%
- General Office Supplies, worldwide#142of 19,660 brands · Top 1%
- General Office Supplies, India#6of 226 brands · Top 5%
144k
estimated visits in September
1 mo ▼ −25.6%4 mo ▼ −40.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Odd Giraffe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Odd Giraffe holds 2.8 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Photography Service Photo Printing Service Photographer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Odd Giraffe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Odd Giraffe sells on Shopify, 76% of its catalogue in stock. The best seller is Extra pages - for Medium Photobook, at ₹75.00, followed by Extra pages - for Large Photobook and You & Me | Timeless.
#1Extra pages - for Medium PhotobookOdd Giraffe₹75.00In stock
#2Extra pages - for Large PhotobookOdd Giraffe₹90.00In stock
#3You & Me | TimelessOdd Giraffe₹1,999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Odd Giraffe in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 79% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$18.79
- Currency
- INR
04 · Ads
What Odd Giraffe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Odd Giraffe runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Shop Odd Giraffe Anniversary GiftsOdd Giraffe6 Oct 2026image
Shop Odd Giraffe Anniversary GiftsOdd Giraffe6 Oct 2026image
Shop Odd Giraffe Anniversary GiftsOdd Giraffe6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Odd Giraffe Lifestyle Pvt Ltd.verified
Text ad21 Oct 2026Odd Giraffe Lifestyle Pvt Ltd.verified
Text ad21 Oct 2026Odd Giraffe Lifestyle Pvt Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Odd Giraffe.
The creators who tag @odd.giraffe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @odd.giraffe on Instagram, led by Sana 🍂🎀🌩️ (25.5k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSana 🍂🎀🌩️@selfcaresan1117 · INTL | Decoration garden diy Creator | 25.5k | 0.6% | 3 | Tagged @odd.giraffe |
06 · Competitors according to Gravity
Who Odd Giraffe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Odd Giraffe among General Office Supplies brands in India. The closest is Paperblanks, then Passion Planner, The Happy Planner, MochiThings, Erin Condren, TheCoffeeMonsterzCo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paperblankspaperblanks.com | |||||||
| Passion Plannerpassionplanner.com | |||||||
| The Happy Plannerthehappyplanner.com | |||||||
| MochiThingsmochithings.com | |||||||
| Erin Condrenerincondren.com | |||||||
| TheCoffeeMonsterzCothecoffeemonsterzco.com |
07 · Company
The company behind Odd Giraffe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Odd Giraffe is a company based in Mumbai, India, founded in 2019 according to LinkedIn, on a domain registered in July 2017. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Mumbai
- Founded
- 2019, per LinkedIn
- Domain registered
- 20 Jul 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oddgiraffe.com · Shopify · INR
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Odd Giraffe
What people ask Google about Odd Giraffe.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Odd Giraffe legit?
According to Gravity by Benchr, Odd Giraffe is a brand based in Mumbai, India: its website has existed since July 2017, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 182,923 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Odd Giraffe known for?
Odd Giraffe is a design-led direct-to-consumer stationery startup that creates premium personalized notebooks, guided journals, planners, cards, and other paper products. Gravity by Benchr classifies it under General Office Supplies, with Storage & Organization making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Odd Giraffe prices: how much is it?
Odd Giraffe's best seller, Extra pages - for Medium Photobook, sells ₹75.00 on oddgiraffe.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check oddgiraffe.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Odd Giraffe discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Odd Giraffe advertises on Facebook and Instagram and on Google, where its offers often run. Check oddgiraffe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Odd Giraffe?
Odd Giraffe sells on its own website, oddgiraffe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Odd Giraffe?
Gravity by Benchr records a company based in Mumbai, India, founded in 2019 according to LinkedIn, on a domain registered in 2017, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Odd Giraffe growing?
Not at the moment. Gravity by Benchr estimates about 144,000 visits to oddgiraffe.com in September 2026, down 26% in a month and down 41% over three months. Odd Giraffe ranks #6 of 226 General Office Supplies brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Odd Giraffe use?
Gravity by Benchr identifies oddgiraffe.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Odd Giraffe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Odd Giraffe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in India?
Among General Office Supplies brands in India in the Gravity by Benchr index, Odd Giraffe ranks #6 of 226 by estimated traffic. Its closest competitors on the same market are Paperblanks, Passion Planner, The Happy Planner, MochiThings and Erin Condren. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Odd Giraffe.