Brand page · Personal Care · Hong Kong SAR China
Oden's eye: 36.4k visits a month, 22 active Meta ads, Gravity score 637.
Oden's eye — Oden's Eye is a makeup brand established in 2017 by Sleepless P. Nordic AB in Stockholm, inspired by ancient Nordic mythology and offering beauty products including eyeshadow palettes and single eyeshadows. In September 2026 odenseye.se drew an estimated 36.4k visits, up 12% on the month before. It ranks #1,743 of 33,626 Personal Care brands in Hong Kong SAR China and holds a 2.6 Trustpilot rating over 17 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 98 peers: Personal Care brands in Hong Kong SAR China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Oden's Eye is a makeup brand established in 2017 by Sleepless P. Nordic AB in Stockholm, inspired by ancient Nordic mythology and offering beauty products including eyeshadow palettes and single eyeshadows.
01 · Traffic
How much traffic Oden's eye gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oden's eye drew an estimated 36.4k visits in September 2026, up 12% on the month before and up 14% over three months.
- Worldwide#222,859of 4.5m sites · Top 10%
- In United States#70,150of 1.2m sites · Top 10%
- Personal Care, worldwide#11,368of 215,119 brands · Top 10%
- Personal Care, United States#1,743of 33,626 brands · Top 10%
36.4k
estimated visits in September
1 mo ▲ +11.9%4 mo ▲ +13.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oden's eye.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oden's eye holds 2.6 out of 5 on Trustpilot over 17 reviews, 3 of them in the last twelve months: 47% of customers give five stars and 35% one star. That volume places Oden's eye in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier Cosmetics Store Cosmetics Industry Cosmetics and Perfumes Supplier Beauty Products Wholesaler Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oden's eye sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Oden's eye sells on Shopify, 78% of its catalogue in stock. The best seller is Hela Eyeshadow Palette, at HK$344.50, followed by Solmåne II Gel Liner Pencil and Solmåne II Moonlight Feel Highlighter.
#1Hela Eyeshadow PaletteOden's eyeHK$344.50In stock
#2Solmåne II Gel Liner PencilOden's eyeHK$23.15In stock
#3Solmåne II Moonlight Feel HighlighterOden's eyeHK$179.71In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Oden's eye in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 96% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$30.90
- Currency
- HKD
04 · Ads
What Oden's eye is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oden's eye runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Älva Mini Palette TrioOden's Eye2 Oct 2026video
Return to the Älva RealmOden's Eye2 Oct 2026image
Oden's EyeOden's Eye2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SLEEPLESS PUPPY (HK) TRADING LIMITEDverified
Text ad20 Oct 2026SLEEPLESS PUPPY (HK) TRADING LIMITEDverified
Text ad20 Oct 2026SLEEPLESS PUPPY (HK) TRADING LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oden's eye.
The creators who tag @odenseyecosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @odenseyecosmetics on Instagram, led by lucia | eyesofathena ✧ (13.1k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| llucia | eyesofathena ✧@eyesofathena · INTL | Beauty cosmetics skincare Creator | 13.1k | 0.9% | 18 | Tagged @odenseyecosmetics |
06 · Competitors according to Gravity
Who Oden's eye competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oden's eye among Personal Care brands in Hong Kong SAR China. The closest is Floryse, then Oulac Cosmetics, SHANGMENG nails, AIMEILI GEL POLISH, Glad2Glow, CANNI.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Florysefloryse.com | |||||||
| Oulac Cosmeticsoulaccosmetics.com | |||||||
| SHANGMENG nailsshangmengnails.com | |||||||
| AIMEILI GEL POLISHaimeili.us | |||||||
| Glad2Glowglad2glow.com | |||||||
| CANNIcanni.com |
07 · Company
The company behind Oden's eye.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oden's eye is a company based in KLN, Hong Kong SAR China.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · KLN
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- odenseye.se · Shopify · USD
- Catalogue
- 45 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oden's eye
What people ask Google about Oden's eye.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oden's eye legit or a scam?
According to Gravity by Benchr, Oden's eye is a brand based in KLN, Hong Kong SAR China: it sells on a Shopify store, it has 114,216 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Oden's eye?
Customers rate Oden's eye 2.6 out of 5 on Trustpilot over 17 reviews, 3 of them in the last twelve months: 47% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Oden's eye?
Oden's Eye is a makeup brand established in 2017 by Sleepless P. Nordic AB in Stockholm, inspired by ancient Nordic mythology and offering beauty products including eyeshadow palettes and single eyeshadows. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 98% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Oden's eye expensive?
Oden's eye's best seller, Hela Eyeshadow Palette, sells HK$344.50 on odenseye.se. 78% of the catalogue is in stock. Gravity does not track prices daily: check odenseye.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Oden's eye have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oden's eye advertises on Facebook and Instagram and on Google, where its offers often run. Check odenseye.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Oden's eye?
Oden's eye sells on its own website, odenseye.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Oden's eye doing well?
Yes. Gravity by Benchr estimates about 36,400 visits to odenseye.se in September 2026, up 12% in a month and up 14% over three months. Oden's eye ranks #1,743 of 33,626 Personal Care brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Oden's eye use?
Gravity by Benchr identifies odenseye.se as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Oden's eye spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Oden's eye on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Hong Kong SAR China?
Among Personal Care brands in Hong Kong SAR China in the Gravity by Benchr index, Oden's eye ranks #1,743 of 33,626 by estimated traffic. Its closest competitors on the same market are Floryse, Oulac Cosmetics, SHANGMENG nails, AIMEILI GEL POLISH and Glad2Glow. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oden's eye.