Brand page · Personal Care
Odenson traffic, ads & competitors 74.3k visits a month, 427 active Meta ads.
Odenson — Odenson is a men's grooming brand that sells beard care products, beard straighteners, body shavers, beard growth kits, and hair growth products. The company creates clinically tested grooming products designed in Sweden. In September 2026 odenson.com drew an estimated 74.3k visits, down 33% on the month before. It ranks #7 of 179 Personal Care brands and holds a 4.1 Trustpilot rating over 290 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Odenson is a men's grooming brand that sells beard care products, beard straighteners, body shavers, beard growth kits, and hair growth products. The company creates clinically tested grooming products designed in Sweden.
01 · Traffic
Odenson website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Odenson drew an estimated 74.3k visits in September 2026, down 33% on the month before and down 22% over three months.
- Worldwide#121,049of 4.5m sites · Top 5%
- In Philippines#327of 14.7k sites · Top 5%
- Personal Care, worldwide#6,006of 215,119 brands · Top 5%
- Personal Care, Philippines#7of 179 brands · Top 5%
74.3k
estimated visits in September
1 mo ▼ −33.1%4 mo ▼ −22.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Odenson reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Odenson holds 4.1 out of 5 on Trustpilot over 290 reviews, 159 of them in the last twelve months: 74% of customers give five stars and 16% one star. That volume places Odenson in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
e-Commerce Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Odenson best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Odenson sells on Shopify, 100% of its catalogue in stock. The best seller is Stone Shaver, at €54.90, followed by Stone Shaver Replacement Blade and Beard Forger.
#1Stone ShaverOdenson€54.90In stock
#2Stone Shaver Replacement BladeOdenson€25.00In stock
#3Beard ForgerOdenson€99.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Odenson in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 94% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$62.64
- Currency
- EUR
04 · Ads
Odenson ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Odenson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Yes, I Use It Down ThereOdenson7 Oct 2026video
Why Own Four Trimmers?Odenson7 Oct 2026video
The Science Of Keeping What You HaveOdenson6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026CÔNG TY TNHH ADSDIGIverified
Image ad21 Oct 2026Norica Group LTDverified
Text ad21 Oct 2026Norica Group LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Odenson influencers
The creators who tag @odenson_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @odenson_official on Instagram, led by Beard Fanatics (31.5k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBeard Fanatics@beardfanatics01 · 🇺🇸 US | Beauty cosmetics skincare Creator | 31.5k | 0.8% | 9 | Tagged @odenson_official |
06 · Competitors according to Gravity
Odenson competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Odenson among Personal Care brands. The closest is VGR Official Egypt, then trimfinity, Diggn'it, VGR Pakistan, Barbarana, Lummia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| VGR Official Egyptvgrofficial-eg.com | |||||||
| trimfinitytrimfinity.in | |||||||
| Diggn'itdiggnit.com | |||||||
| VGR Pakistanvgrpakistan.com | |||||||
| Barbaranabarbarana.com.br | |||||||
| Lummialummia.com.ec |
07 · Company
Who is behind Odenson?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Odenson is an e-commerce brand, on a domain registered in September 2021. It employs about 3 people.
- Domain registered
- 15 Sept 2021
- Employees
- 3 on LinkedIn
- Own store
- odenson.com · Shopify · EUR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Odenson
What people ask Google about Odenson.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Odenson a legit company?
According to Gravity by Benchr, Odenson is a brand: its website has existed since September 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 29,105 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Odenson reviews: is it worth it?
Customers rate Odenson 4.1 out of 5 on Trustpilot over 290 reviews, 159 of them in the last twelve months: 74% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Odenson sell?
Odenson is a men's grooming brand that sells beard care products, beard straighteners, body shavers, beard growth kits, and hair growth products. The company creates clinically tested grooming products designed in Sweden. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Odenson cost?
Odenson's best seller, Stone Shaver, sells €54.90 on odenson.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check odenson.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Odenson discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Odenson advertises on Facebook and Instagram and on Google, where its offers often run. Check odenson.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Odenson?
Odenson sells on its own website, odenson.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Odenson?
Gravity by Benchr records a company, whose domain was registered in 2021, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Odenson doing well?
Not at the moment. Gravity by Benchr estimates about 74,300 visits to odenson.com in September 2026, down 33% in a month and down 22% over three months. Odenson ranks #7 of 179 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Odenson use?
Gravity by Benchr identifies odenson.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records.
How much does Odenson spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Odenson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Odenson ranks #7 of 179 by estimated traffic. Its closest competitors on the same market are VGR Official Egypt, trimfinity, Diggn'it, VGR Pakistan and Barbarana. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Odenson.