Brand page · Plants
Odla Shop: 245k visits a month, 3 active Meta ads.
Odla Shop — Odla Shop is a Swedish online garden store that sells living plants, seeds, and gardening accessories. The company offers a wide range of products including vegetable seeds, flower seeds, herb seeds, microgreen supplies, and various plants for both beginners and experienced gardeners. In September 2026 odla.nu drew an estimated 245k visits, down 21% on the month before. It ranks #3 of 76 Plants brands and holds a 1.6 Trustpilot rating over 188 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Odla Shop is a Swedish online garden store that sells living plants, seeds, and gardening accessories. The company offers a wide range of products including vegetable seeds, flower seeds, herb seeds, microgreen supplies, and various plants for both beginners and experienced gardeners.
01 · Traffic
How much traffic Odla Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Odla Shop drew an estimated 245k visits in September 2026, down 21% on the month before and down 47% over three months.
- Worldwide#44,283of 4.5m sites · Top 1%
- In Sweden#346of 27.3k sites · Top 5%
- Plants, worldwide#109of 28,421 brands · Top 1%
- Plants, Sweden#3of 76 brands · Top 5%
245k
estimated visits in September
1 mo ▼ −20.7%4 mo ▼ −47.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Odla Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Odla Shop holds 1.6 out of 5 on Trustpilot over 188 reviews, 68 of them in the last twelve months: 16% of customers give five stars and 65% one star. That volume places Odla Shop in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Media & Publishing
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Odla Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Odla Shop sells on Shopify, 73% of its catalogue in stock. The best seller is Förgroningspåsar till Potatis - 20st, at SEK 59.00, followed by Ferramol 5 kg and Svenskt Bokashiströ 2kg.
#1Förgroningspåsar till Potatis - 20stOdla ShopSEK 59.00In stock
#2Ferramol 5 kgOdla ShopSEK 899.00In stock
#3Svenskt Bokashiströ 2kgOdla ShopSEK 199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Odla Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 73%
- Upper price quartile
- US$79.84
- Currency
- SEK
04 · Ads
What Odla Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Odla Shop runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Svartöga 'Sunny Susy Rose Sensation' 10,5cm krukaOdla.nu17 Jun 2026image
Sunlite 'Orchid' växtlampa, Vit 10WOdla.nu20 May 2026image
Ferramol 5 kgOdla.nu20 May 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Odlanu i Sverige ABverified
Text ad5 Feb 2026Odlanu i Sverige ABverified
Text ad5 Feb 2026Odlanu i Sverige ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Odla Shop.
The creators who tag @odlanu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Odla Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Odla Shop among Plants brands. The closest is Mein schöner Garten Shop, then YouGarden, Organicbazar, farmfactorytechnologies.com, Nurserylive, Ugaoo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mein schöner Garten Shopshop.mein-schoener-garten.de | |||||||
| YouGardenyougarden.com | |||||||
| Organicbazarorganicbazar.net | |||||||
| farmfactorytechnologies.comfarmfactorytechnologies.com | |||||||
| Nurserylivenurserylive.com | |||||||
| Ugaoougaoo.com |
07 · Company
The company behind Odla Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Odla Shop is an e-commerce brand, founded in 1998 according to LinkedIn. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1998, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- odla.nu · Shopify · SEK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Odla Shop
What people ask Google about Odla Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Odla Shop a legit company?
According to Gravity by Benchr, Odla Shop is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 34,580 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Odla Shop reviews
Customers rate Odla Shop 1.6 out of 5 on Trustpilot over 188 reviews, 68 of them in the last twelve months: 16% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Odla Shop known for?
Odla Shop is a Swedish online garden store that sells living plants, seeds, and gardening accessories. The company offers a wide range of products including vegetable seeds, flower seeds, herb seeds, microgreen supplies, and various plants for both beginners and experienced gardeners. Gravity by Benchr classifies it under Plants, with Seeds, Bulbs & Accessories making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Odla Shop expensive?
Odla Shop's best seller, Förgroningspåsar till Potatis - 20st, sells SEK 59.00 on odla.nu. 73% of the catalogue is in stock. Gravity does not track prices daily: check odla.nu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Odla Shop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Odla Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check odla.nu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Odla Shop?
Odla Shop sells on its own website, odla.nu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Odla Shop?
Gravity by Benchr records a company, founded in 1998 according to LinkedIn, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Odla Shop doing well?
Not at the moment. Gravity by Benchr estimates about 244,700 visits to odla.nu in September 2026, down 21% in a month and down 47% over three months. Odla Shop ranks #3 of 76 Plants brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Odla Shop use?
Gravity by Benchr identifies odla.nu as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records.
How much does Odla Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Odla Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands?
Among Plants brands in the Gravity by Benchr index, Odla Shop ranks #3 of 76 by estimated traffic. Its closest competitors on the same market are Mein schöner Garten Shop, YouGarden, Organicbazar, farmfactorytechnologies.com and Nurserylive. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Odla Shop.