Brand page · Clothing Accessories · United Kingdom
Øst London traffic, ads & competitors 47.4k visits a month, 24 active Meta ads, Gravity score 670.
Øst London — Øst London is a Danish design team that creates timeless women's clothing, footwear, and accessories with Scandinavian style. In September 2026 oestlondon.com drew an estimated 47.4k visits, up 46% on the month before. It ranks #208 of 6,238 Clothing Accessories brands in the United Kingdom and holds a 4.6 Trustpilot rating over 71 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 243 peers: Clothing Accessories brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Øst London is a Danish design team that creates timeless women's clothing, footwear, and accessories with Scandinavian style.
01 · Traffic
Øst London website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Øst London drew an estimated 47.4k visits in September 2026, up 46% on the month before and up 154% over three months.
- Worldwide#177,892of 4.5m sites · Top 5%
- In United Kingdom#9,360of 192k sites · Top 5%
- Clothing Accessories, worldwide#2,472of 85,207 brands · Top 5%
- Clothing Accessories, United Kingdom#208of 6,238 brands · Top 5%
47.4k
estimated visits in September
1 mo ▲ +46.1%4 mo ▲ +154.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Øst London reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Øst London holds 4.6 out of 5 on Trustpilot over 71 reviews, 71 of them in the last twelve months: 92% of customers give five stars and 3% one star. That volume places Øst London in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Øst London best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Øst London sells on Shopify, 75% of its catalogue in stock. The best seller is Rikke Cashmere Blend Balaclava -Black, at £29.00, followed by Rikke Cashmere Blend Balaclava -Khaki and Rikke Cashmere Blend Balaclava -Burgundy.
#1Rikke Cashmere Blend Balaclava -BlackØst London£29.00In stock
#2Rikke Cashmere Blend Balaclava -KhakiØst London£29.00In stock
#3Rikke Cashmere Blend Balaclava -BurgundyØst London£29.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Øst London in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 9% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$63.53
- Currency
- GBP
04 · Ads
Øst London ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Øst London runs Meta ads on Facebook, Instagram, and has advertised on Google since February 2025 (image, text, video).
Limited Stock ⏳ØST London7 Oct 2026video
The Balaclava that sold out over and over again...ØST London6 Oct 2026image
The Balaclava that sold out over and over again...ØST London6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026East London Trading Company Limitedverified
Text ad20 Oct 2026East London Trading Company Limitedverified
Text ad20 Oct 2026East London Trading Company Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Øst London influencers
The creators who tag @oestlondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oestlondon on Instagram, led by Irena Dok | Manchester Influencer (112k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IIrena Dok | Manchester Influencer@irenadworld · 🇬🇧 GB | Fashion style luxury Creator | 112k | 1.6% | 3 | Tagged @oestlondon |
06 · Competitors according to Gravity
Øst London competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Øst London among Clothing Accessories brands in the United Kingdom. The closest is cove, then likemary, Black Sheep Knitwear, Hello Possums, NOTJUST, 5IVE GUYS FC.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| covecovecashmere.co.uk | |||||||
| likemarylikemary.com | |||||||
| Black Sheep Knitwearblacksheepknitwear.com | |||||||
| Hello Possumshellopossums.co.uk | |||||||
| NOTJUSTnotjustclothing.co.uk | |||||||
| 5IVE GUYS FC5iveguysfc.com |
07 · Company
Who is behind Øst London?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Øst London is a company based in London, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in March 2018. It employs about 26 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2009, per LinkedIn
- Domain registered
- 30 Mar 2018
- Employees
- 26 on LinkedIn
- Own store
- oestlondon.com · Shopify · GBP
- Catalogue
- 23 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Øst London
What people ask Google about Øst London.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Øst London a legit company?
According to Gravity by Benchr, Øst London is a brand based in London, United Kingdom: its website has existed since March 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 69,353 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Øst London reviews: is it worth it?
Customers rate Øst London 4.6 out of 5 on Trustpilot over 71 reviews, 71 of them in the last twelve months: 92% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Øst London?
Øst London is a Danish design team that creates timeless women's clothing, footwear, and accessories with Scandinavian style. Gravity by Benchr classifies it under Clothing Accessories, with Scarves & Shawls making up 23% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Øst London cost?
Øst London's best seller, Rikke Cashmere Blend Balaclava -Black, sells £29.00 on oestlondon.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check oestlondon.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Øst London have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Øst London advertises on Facebook and Instagram and on Google, where its offers often run. Check oestlondon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Øst London?
Øst London sells on its own website, oestlondon.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Øst London?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2009 according to LinkedIn, on a domain registered in 2018, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Øst London doing well?
Yes. Gravity by Benchr estimates about 47,400 visits to oestlondon.com in September 2026, up 46% in a month and up 154% over three months. Øst London ranks #208 of 6,238 Clothing Accessories brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Øst London use?
Gravity by Benchr identifies oestlondon.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Øst London's ad budget?
Gravity by Benchr does not publish a spend figure for Øst London on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in the United Kingdom?
Among Clothing Accessories brands in the United Kingdom in the Gravity by Benchr index, Øst London ranks #208 of 6,238 by estimated traffic. Its closest competitors on the same market are cove, likemary, Black Sheep Knitwear, Hello Possums and NOTJUST. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Øst London.