Brand page · Handbags, Wallets & Cases · France

OH MY BAG Top 5% worldwide Top 5% in France Top 5% in Handbags, Wallets & Cases Top 5% in Handbags, Wallets & Cases in France
ohmybag.com·🇫🇷 Paris, France· Shopify·Since 2013

OH MY BAG: 85.2k visits a month, 2 active Meta ads, Gravity score 679.

OH MY BAG — Oh My Bag, marque française depuis 2014, allie design raffiné et cuirs italiens de qualité. Découvrez les collections 2026. In September 2026 ohmybag.com drew an estimated 85.2k visits, up 54% on the month before. It ranks #16 of 786 Handbags, Wallets & Cases brands in France and holds a 4.8 Trustpilot rating over 693 reviews.

ohmybag.com@ohmybagparis 5kYouTube 2.2kFacebookLinkedIn 152Trustpilot 4.8Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
85.2k
+54% vs. August 2026
Instagram followers
5k
518 posts · @ohmybagparis
Trustpilot
4.8
693 reviews · 693 in 12 months
Meta ads
2
active · on Google since 2025
Products
74%
in stock · 315 collections
Rank in France
#16
of 786 in Handbags, Wallets & Cases
LinkedIn
152
followers · 3 employees
Earned media value
€365.2
per month, Instagram

Gravity score

679/ 1000 · 9 of 10 indicators rated
Brand Power772
Momentum783
Performance481

Percentiles within 35 peers: Handbags, Wallets & Cases brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Oh My Bag, marque française depuis 2014, allie design raffiné et cuirs italiens de qualité. Découvrez les collections 2026.

01 · Traffic

How much traffic OH MY BAG gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

OH MY BAG drew an estimated 85.2k visits in September 2026, up 54% on the month before and up 194% over three months.

  • Worldwide#107,546of 4.5m sites · Top 5%
  • In France#4,042of 166k sites · Top 5%
  • Handbags, Wallets & Cases, worldwide#666of 28,870 brands · Top 5%
  • Handbags, Wallets & Cases, France#16of 786 brands · Top 5%
Monthly visitssource Sept 2026

85.2k

estimated visits in September

1 mo ▲ +53.9%4 mo ▲ +194.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about OH MY BAG.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

OH MY BAG holds 4.8 out of 5 on Trustpilot over 693 reviews, 693 of them in the last twelve months: 89% of customers give five stars and 0% one star. That volume places OH MY BAG in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 693 reviews · 693 in 12 months
Top 10% review volumeTop 10% rating quality
5 ★89%
4 ★9%
3 ★1%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What OH MY BAG sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

OH MY BAG sells on Shopify, 74% of its catalogue in stock. The best seller is SANDSTORM Iridescent Leather Handbag Glossy Black, at €139.00, followed by SANDSTORM Black Brushed Leather Handbag and NEW PRINCESS XL grained leather bowling bag, Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Handbags45%
Handbag & Wallet Accessories28%
Wallets & Money Clips11%
Keychains4%

Share of the catalogue by product family.

Activity mixdominant: Handbags, Wallets & Cases
Handbags, Wallets & Cases56%
Handbag & Wallet Accessories33%
Personal Care3%
Backpacks3%
Cosmetic & Toiletry Bags2%

The dominant category places OH MY BAG in its comparison group.

Prices and ratingsstore data
Average rating
4.53 / 5
Rated products
3% of the catalogue
In stock
74%
Upper price quartile
US$99.68
Currency
EUR

05 · Influencers

Who talks about OH MY BAG.

The creators who tag @ohmybagparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ohmybagparis on Instagram, led by 𝐋𝐲𝐧𝐞 - 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐞 𝐏𝐚𝐫𝐢𝐬 (16.3k followers, 6.3% engagement).

Influencersaccounts tagging @ohmybagparis · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝐋𝐲𝐧𝐞 - 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐞 𝐏𝐚𝐫𝐢𝐬@itsmadebychloe · 🇫🇷 FRFashion style luxury Creator16.3k6.3%1Tagged @ohmybagparis
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who OH MY BAG competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for OH MY BAG among Handbags, Wallets & Cases brands in France. The closest is Oh Lilou, then Noriane, TAMMY & BENJAMIN, Craie Studio, nat & nin, Coursacs.

CompetitorsHandbags, Wallets & Cases · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Oh Lilouohlilou.com
Norianenoriane.com
TAMMY & BENJAMINtammyandbenjamin.com
Craie Studiocraiestudio.com
nat & ninnat-nin.com
Coursacscoursacs.com
Competitors Gravity finds for OH MY BAG. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare OH MY BAG with Oh Lilou

07 · Company

The company behind OH MY BAG.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

OH MY BAG is a company based in Paris, France, founded in 2012 according to LinkedIn, on a domain registered in October 2013. It employs about 3 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇫🇷 France · Paris
Founded
2012, per LinkedIn
Domain registered
11 Oct 2013
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
3 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
ohmybag.com · Shopify · EUR
Catalogue
315 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about OH MY BAG

What people ask Google about OH MY BAG.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is OH MY BAG legit or a scam?

According to Gravity by Benchr, OH MY BAG is a brand based in Paris, France: its website has existed since October 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 5,006 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

OH MY BAG reviews

Customers rate OH MY BAG 4.8 out of 5 on Trustpilot over 693 reviews, 693 of them in the last twelve months: 89% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is OH MY BAG?

Oh My Bag, marque française depuis 2014, allie design raffiné et cuirs italiens de qualité. Découvrez les collections 2026. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does OH MY BAG cost?

OH MY BAG's best seller, SANDSTORM Iridescent Leather Handbag Glossy Black, sells €139.00 on ohmybag.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check ohmybag.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does OH MY BAG have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: OH MY BAG advertises on Facebook and Instagram and on Google, where its offers often run. Check ohmybag.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy OH MY BAG?

OH MY BAG sells on its own website, ohmybag.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns OH MY BAG?

Gravity by Benchr records a company based in Paris, France, founded in 2012 according to LinkedIn, on a domain registered in 2013, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is OH MY BAG growing?

Yes. Gravity by Benchr estimates about 85,200 visits to ohmybag.com in September 2026, up 54% in a month and up 194% over three months. OH MY BAG ranks #16 of 786 Handbags, Wallets & Cases brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does OH MY BAG use?

Gravity by Benchr identifies ohmybag.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does OH MY BAG spend on Meta ads?

Gravity by Benchr does not publish a spend figure for OH MY BAG on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Handbags, Wallets & Cases brands in France?

Among Handbags, Wallets & Cases brands in France in the Gravity by Benchr index, OH MY BAG ranks #16 of 786 by estimated traffic. Its closest competitors on the same market are Oh Lilou, Noriane, TAMMY & BENJAMIN, Craie Studio and nat & nin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OH MY BAG.