Brand page · Decor · United Kingdom
OKA: 495K visits a month, 44 active Meta ads, Gravity score 566.
OKA — Give your home a tale to tell with our globally inspired, British-designed furniture and accessories, crafted with beauty, comfort and unique style in mind. In September 2026 oka.com drew an estimated 495K visits, up 5% on the month before. It ranks #17 of 13,189 Decor brands in United Kingdom and holds a 4.5 Trustpilot rating over 6,977 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Give your home a tale to tell with our globally inspired, British-designed furniture and accessories, crafted with beauty, comfort and unique style in mind.
01 · Traffic
How much traffic OKA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OKA drew an estimated 495K visits in September 2026, up 5% on the month before and down 1% over three months.
- Worldwide#25,043of 4.5M sites · Top 1%
- In United Kingdom#1,146of 192K sites · Top 1%
- Decor, worldwide#326of 185,686 brands · Top 1%
- Decor, United Kingdom#17of 13,189 brands · Top 1%
495K
estimated visits in September
1 mo ▲ +5.4%4 mo ▼ −0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OKA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OKA holds 4.5 out of 5 on Trustpilot over 6,977 reviews, 3,206 of them in the last twelve months: 80% of customers give five stars and 9% one star. That volume places OKA in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, OKA scores 3.9 over 14 reviews.
Furniture Store Decoration and Interior Design Store Lighting Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OKA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OKA sells on Shopify, 74% of its catalogue in stock. The best seller is Duck Feather-Filled Cushion Pad 51x51cm - White, at £18.00, followed by Duck Feather-Filled Cushion Pad 60x35cm - White and Duck Feather-Filled Cushion Pad 58x58cm - White.
#1Duck Feather-Filled Cushion Pad 51x51cm - WhiteOKA£18.00In stock
#2Duck Feather-Filled Cushion Pad 60x35cm - WhiteOKA£18.00In stock
#3Duck Feather-Filled Cushion Pad 58x58cm - WhiteOKA£22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OKA in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 7% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$1,449.32
- Currency
- GBP
04 · Ads
What OKA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OKA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2026 (image, text, video).
Sorrel Mirror - BlackOKA7 Oct 2026image
Pompidou Coffee Table - Small - BlackOKA7 Oct 2026image
Fyli Vase - Medium - WhiteOKA7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OKA DIRECT LIMITEDverified
Text ad20 Oct 2026OKA DIRECT LIMITEDverified
Text ad20 Oct 2026OKA DIRECT LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OKA.
The creators who tag @oka on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oka on Instagram, led by Catherine KD (Cat) (84.2K followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCatherine KD (Cat)@ivy_cottage_country_living_ · 🇬🇧 GB | Decoration garden diy Creator | 84.2K | 1.4% | 13 | Tagged @oka |
06 · Competitors according to Gravity
Who OKA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OKA among Decor brands in United Kingdom. The closest is Soho, then Muuto, Living By Design, Pottery Barn Australia, made.com, Olivia's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sohosohohome.com | |||||||
| Muutomuuto.com | |||||||
| Living By Designlivingbydesign.net.au | |||||||
| Pottery Barn Australiapotterybarn.com.au | |||||||
| made.commade.com | |||||||
| Olivia'solivias.com |
07 · Company
The company behind OKA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OKA is a company based in Abingdon, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in December 1995. It employs about 437 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Abingdon
- Founded
- 1999, per LinkedIn
- Domain registered
- 26 Dec 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 437 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oka.com · Shopify · GBP
- Catalogue
- 337 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OKA
What people ask Google about OKA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OKA legit?
According to Gravity by Benchr, OKA is a brand based in Abingdon, United Kingdom: its website has existed since December 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 437 people on LinkedIn, it has 274,276 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about OKA?
Customers rate OKA 4.5 out of 5 on Trustpilot over 6,977 reviews, 3,206 of them in the last twelve months: 80% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, OKA scores 3.9 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OKA known for?
Give your home a tale to tell with our globally inspired, British-designed furniture and accessories, crafted with beauty, comfort and unique style in mind. Gravity by Benchr classifies it under Decor, with Throw Pillows making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OKA expensive?
OKA's best seller, Duck Feather-Filled Cushion Pad 51x51cm - White, sells £18.00 on oka.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check oka.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OKA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OKA advertises on Facebook and Instagram and on Google, where its offers often run. Check oka.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OKA?
OKA sells on its own website, oka.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OKA?
Gravity by Benchr records a company based in Abingdon, United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 1995, with 437 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OKA doing well?
Not at the moment. Gravity by Benchr estimates about 495,000 visits to oka.com in September 2026, up 5% in a month and down 1% over three months. OKA ranks #17 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OKA use?
Gravity by Benchr identifies oka.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OKA's ad budget?
Gravity by Benchr does not publish a spend figure for OKA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, OKA ranks #17 of 13,189 by estimated traffic. Its closest competitors on the same market are Soho, Muuto, Living By Design, Pottery Barn Australia, made.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OKA.