Brand page · Decor · United Kingdom
Soho: 679k visits a month, 110 active Meta ads.
Soho — Soho Home is an interiors collection from Soho House that includes furniture, lighting, tableware, and accessories created for, and inspired by the Houses worldwide. In September 2026 sohohome.com drew an estimated 679k visits, up 33% on the month before. It ranks #38 of 42,373 Decor brands in United Kingdom and holds a 4.5 Trustpilot rating over 866 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Soho Home is an interiors collection from Soho House that includes furniture, lighting, tableware, and accessories created for, and inspired by the Houses worldwide.
01 · Traffic
How much traffic Soho gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soho drew an estimated 679k visits in September 2026, up 33% on the month before and up 44% over three months.
- Worldwide#19,508of 4.5m sites · Top 1%
- In United States#6,419of 1.2m sites · Top 1%
- Decor, worldwide#254of 185,686 brands · Top 1%
- Decor, United States#38of 42,373 brands · Top 1%
679k
estimated visits in September
1 mo ▲ +32.6%4 mo ▲ +44.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soho.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soho holds 4.5 out of 5 on Trustpilot over 866 reviews, 181 of them in the last twelve months: 79% of customers give five stars and 14% one star. That volume places Soho in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soho sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Soho's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Soho in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Soho is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soho runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text, video).
Welcome HomeSoho Home6 Oct 2026image
Welcome HomeSoho Home6 Oct 2026image
Trade: Your Exclusive PreviewSoho Home3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Bicycle London Limitedverified
Text ad20 Oct 2026Bicycle London Limitedverified
Text ad20 Oct 2026Qiang Xuverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soho.
The creators who tag @sohohome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sohohome on Instagram, led by ⚡️ᴄʜʀɪsᴛɪɴᴇ ᴀʙʀᴀᴍᴏ (131k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⚡⚡️ᴄʜʀɪsᴛɪɴᴇ ᴀʙʀᴀᴍᴏ@christineabramo · 🇺🇸 US | Fashion style luxury Creator | 131k | 0.1% | 5 | Tagged @sohohome |
06 · Competitors according to Gravity
Who Soho competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soho among Decor brands in United Kingdom. The closest is Pottery Barn Australia, then OKA, Audo Copenhagen, escapologyhome.com, Heal's, made.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pottery Barn Australiapotterybarn.com.au | |||||||
| OKAoka.com | |||||||
| Audo Copenhagenaudocph.com | |||||||
| escapologyhome.comescapologyhome.com | |||||||
| Heal'sheals.com | |||||||
| made.commade.com |
07 · Company
The company behind Soho.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soho is a company based in United Kingdom, on a domain registered in September 2005.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 14 Sept 2005
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sohohome.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soho
What people ask Google about Soho.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soho legit or a scam?
According to Gravity by Benchr, Soho is a brand based in United Kingdom: its website has existed since September 2005, its Trustpilot profile is claimed by the brand, it has 472,843 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Soho?
Customers rate Soho 4.5 out of 5 on Trustpilot over 866 reviews, 181 of them in the last twelve months: 79% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soho?
Soho Home is an interiors collection from Soho House that includes furniture, lighting, tableware, and accessories created for, and inspired by the Houses worldwide. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Soho have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soho advertises on Facebook and Instagram and on Google, where its offers often run. Check sohohome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Soho?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Soho doing well?
Yes. Gravity by Benchr estimates about 679,200 visits to sohohome.com in September 2026, up 33% in a month and up 44% over three months. Soho ranks #38 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Soho spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Soho on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Soho ranks #38 of 42,373 by estimated traffic. Its closest competitors on the same market are Pottery Barn Australia, OKA, Audo Copenhagen, escapologyhome.com and Heal's. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soho.