Brand page · Health Care · France
O.K.R: 68.2k visits a month, 34 active Meta ads, Gravity score 565.
O.K.R — O.K.R is a French food startup selling meal substitutes and nutritional products including protein-rich meals, snacks, supplements, and collagen products designed to help achieve various health and weight loss goals. In September 2026 okr.fr drew an estimated 68.2k visits, down 3% on the month before. It ranks #62 of 914 Health Care brands in France and holds a 4.6 Trustpilot rating over 988 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 81 peers: Health Care brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
O.K.R is a French food startup selling meal substitutes and nutritional products including protein-rich meals, snacks, supplements, and collagen products designed to help achieve various health and weight loss goals.
01 · Traffic
How much traffic O.K.R gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
O.K.R drew an estimated 68.2k visits in September 2026, down 3% on the month before and up 40% over three months.
- Worldwide#130,328of 4.5m sites · Top 5%
- In France#4,744of 166k sites · Top 5%
- Health Care, worldwide#3,385of 105,715 brands · Top 5%
- Health Care, France#62of 914 brands · Top 10%
68.2k
estimated visits in September
1 mo ▼ −3.2%4 mo ▲ +39.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about O.K.R.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
O.K.R holds 4.6 out of 5 on Trustpilot over 988 reviews, 89 of them in the last twelve months: 82% of customers give five stars and 6% one star. That volume places O.K.R in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Sports Nutrition Store Health Food Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What O.K.R sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
O.K.R sells on Shopify, 90% of its catalogue in stock. The best seller is Chocolate. Almond. (PAV of chocolate almond cereal bars / Snack), at €29.90, followed by Cure 15 days. and Double chocolate. Crispy. (PAV of Meal Bar / Original).
#1Chocolate. Almond. (PAV of chocolate almond cereal bars / Snack)O.K.R€29.90In stock
#2Cure 15 days.O.K.R€109.90In stock
#3Double chocolate. Crispy. (PAV of Meal Bar / Original)O.K.R€24.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places O.K.R in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 100% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$73.87
- Currency
- EUR
04 · Ads
What O.K.R is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
O.K.R runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
-10% avec le code OKRFITO.K.R Nutrition4 Oct 2026video
🎁 -20% avec le code OKRO.K.R Nutrition3 Oct 2026image
🎁 -20% avec le code OKRO.K.R Nutrition2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026O.K.Rverified
Text ad20 Oct 2026O.K.Rverified
Text ad20 Oct 2026O.K.Rverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about O.K.R.
The creators who tag @okr_nutrition on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who O.K.R competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for O.K.R among Health Care brands in France. The closest is Mium Lab, then Inshape Nutrition, Nutrition, Amoseeds Italia, YAM Nutrition, Epycure Laboratoire.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mium Labmiumlab.com | |||||||
| Inshape Nutritioninshape-nutrition.com | |||||||
| Nutritionnutritionpro.fr | |||||||
| Amoseeds Italiaamoseeds.it | |||||||
| YAM Nutritionyam-nutrition.com | |||||||
| Epycure Laboratoireepycure.com |
07 · Company
The company behind O.K.R.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
O.K.R is a company based in Paris, France, founded in 2017 according to LinkedIn, on a domain registered in August 2013. It employs about 182 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2017, per LinkedIn
- Domain registered
- 7 Aug 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 182 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- okr.fr · Shopify · EUR
- Catalogue
- 136 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about O.K.R
What people ask Google about O.K.R.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is O.K.R legit or a scam?
According to Gravity by Benchr, O.K.R is a brand based in Paris, France: its website has existed since August 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 182 people on LinkedIn, it has 2,230 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
O.K.R reviews
Customers rate O.K.R 4.6 out of 5 on Trustpilot over 988 reviews, 89 of them in the last twelve months: 82% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does O.K.R sell?
O.K.R is a French food startup selling meal substitutes and nutritional products including protein-rich meals, snacks, supplements, and collagen products designed to help achieve various health and weight loss goals. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does O.K.R cost?
O.K.R's best seller, Chocolate. Almond. (PAV of chocolate almond cereal bars / Snack), sells €29.90 on okr.fr. 90% of the catalogue is in stock. Gravity does not track prices daily: check okr.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
O.K.R promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: O.K.R advertises on Facebook and Instagram and on Google, where its offers often run. Check okr.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy O.K.R?
O.K.R sells on its own website, okr.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns O.K.R?
Gravity by Benchr records a company based in Paris, France, founded in 2017 according to LinkedIn, on a domain registered in 2013, with 182 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is O.K.R growing?
Yes. Gravity by Benchr estimates about 68,200 visits to okr.fr in September 2026, down 3% in a month and up 40% over three months. O.K.R ranks #62 of 914 Health Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does O.K.R use?
Gravity by Benchr identifies okr.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is O.K.R's ad budget?
Gravity by Benchr does not publish a spend figure for O.K.R on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in France?
Among Health Care brands in France in the Gravity by Benchr index, O.K.R ranks #62 of 914 by estimated traffic. Its closest competitors on the same market are Mium Lab, Inshape Nutrition, Nutrition, Amoseeds Italia and YAM Nutrition. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with O.K.R.