Brand page · Personal Care
Old Spice: 257K visits a month, 323 active Meta ads.
Old Spice — Old Spice is a brand that makes antiperspirants, deodorants, body wash, hair and beard care products designed for men. In September 2026 oldspice.com drew an estimated 257K visits, up 10% on the month before. It ranks #319 of 33,626 Personal Care brands and holds a 2.9 Trustpilot rating over 78 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Old Spice is a brand that makes antiperspirants, deodorants, body wash, hair and beard care products designed for men.
01 · Traffic
How much traffic Old Spice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Old Spice drew an estimated 257K visits in September 2026, up 10% on the month before and down 3% over three months.
- Worldwide#42,478of 4.5M sites · Top 1%
- In United States#13,863of 1.2M sites · Top 5%
- Personal Care, worldwide#1,866of 215,119 brands · Top 1%
- Personal Care, United States#319of 33,626 brands · Top 1%
257K
estimated visits in September
1 mo ▲ +10.4%4 mo ▼ −2.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Old Spice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Old Spice holds 2.9 out of 5 on Trustpilot over 78 reviews, 48 of them in the last twelve months: 37% of customers give five stars and 41% one star. That volume places Old Spice in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Flavours, Fragrances and Aroma Supplier Cosmetics Store Perfume Store Toiletries Store Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Old Spice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Old Spice's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Old Spice in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Currency
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04 · Ads
What Old Spice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Old Spice runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2025 (image, text, video).
24/7 Lasting FreshnessOld Spice12 Oct 2026video
#OldSpicePartner Conquer the outdoors, then tame your hair. @oldspice Sea Salt Spray delivers effortless texture, a refreshing ocean-inspireOld Spice12 Oct 2026video
They just go shopping in your room @oldspice #OldSpicePartner #adOld Spice12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Procter & Gamble Companyverified
Text ad21 Oct 2026The Procter & Gamble Companyverified
Text ad21 Oct 2026The Procter & Gamble Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Old Spice.
The creators who tag @oldspice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oldspice on Instagram, led by Uncle Charles | Food | Travel | Life (11.1K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUncle Charles | Food | Travel | Life@charleshsuiscool · 🇹🇼 TW | Food cooking nutrition Creator | 11.1K | 2.0% | 9 | Tagged @oldspice |
06 · Competitors according to Gravity
Who Old Spice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Old Spice among Personal Care brands. The closest is Cremo Company, then Every Man Jack, axe, usemanly.com.au, dove, Harry's.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cremo Companycremocompany.com | |||||||
| Every Man Jackeverymanjack.com | |||||||
| axeaxe.com | |||||||
| usemanly.com.auusemanly.com.au | |||||||
| dovedove.com | |||||||
| Harry'sharrys.com |
07 · Company
The company behind Old Spice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Old Spice is an e-commerce brand, on a domain registered in August 1995.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 2 Aug 1995
- Share capital
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- oldspice.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Old Spice
What people ask Google about Old Spice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Old Spice a legit company?
According to Gravity by Benchr, Old Spice is a brand: its website has existed since August 1995, it sells on a Bigcommerce store, it has 229,855 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Old Spice reviews
Customers rate Old Spice 2.9 out of 5 on Trustpilot over 78 reviews, 48 of them in the last twelve months: 37% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Old Spice known for?
Old Spice is a brand that makes antiperspirants, deodorants, body wash, hair and beard care products designed for men. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Old Spice have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Old Spice advertises on Facebook and Instagram and on Google, where its offers often run. Check oldspice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Old Spice?
Old Spice sells on its own website, oldspice.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Old Spice?
Gravity by Benchr records a company, whose domain was registered in 1995. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Old Spice doing well?
Not at the moment. Gravity by Benchr estimates about 256,900 visits to oldspice.com in September 2026, up 10% in a month and down 3% over three months. Old Spice ranks #319 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Old Spice use?
Gravity by Benchr identifies oldspice.com as a Bigcommerce store. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records.
How much does Old Spice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Old Spice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Old Spice ranks #319 of 33,626 by estimated traffic. Its closest competitors on the same market are Cremo Company, Every Man Jack, axe, usemanly.com.au, dove. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Old Spice.