Brand page · Handbag & Wallet Accessories · Hong Kong SAR China
OLEADA: 41K visits a month, 128 active Meta ads, Gravity score 562.
OLEADA — OLEADA Official is a New York-based functional luxury brand that creates leather work backpacks, laptop bags, and totes for women, combining timeless luxury with everyday functionality. In September 2026 oleadanyc.com drew an estimated 41K visits, down 23% on the month before. It ranks #57 of 3,102 Handbag & Wallet Accessories brands in Hong Kong SAR China.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 53 peers: Handbag & Wallet Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OLEADA Official is a New York-based functional luxury brand that creates leather work backpacks, laptop bags, and totes for women, combining timeless luxury with everyday functionality.
01 · Traffic
How much traffic OLEADA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OLEADA drew an estimated 41K visits in September 2026, down 23% on the month before and down 21% over three months.
- Worldwide#201,483of 4.5M sites · Top 5%
- In United States#63,920of 1.2M sites · Top 10%
- Handbag & Wallet Accessories, worldwide#195of 7,917 brands · Top 5%
- Handbag & Wallet Accessories, United States#57of 3,102 brands · Top 5%
41K
estimated visits in September
1 mo ▼ −22.8%4 mo ▼ −20.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OLEADA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OLEADA holds 2.5 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Bags and Luggage Store Fashion Accessories Store Handbags Shop Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OLEADA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OLEADA sells on Shopify, 77% of its catalogue in stock. The best seller is Mini Anchor Bag, at HK$3,769.00–HK$4,434.00, followed by Marina Carryall and Marina Soft Bucket.
#1Mini Anchor BagOLEADAHK$3,769.00–HK$4,434.00In stock
#2Marina CarryallOLEADAHK$5,454.00In stock
#3Marina Soft BucketOLEADAHK$4,905.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OLEADA in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 52% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$449.84
- Currency
- HKD
04 · Ads
What OLEADA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OLEADA runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2023 (image, text, video).
Black Friday Early AccessOleada_official7 Oct 2026video
Carry More. Feel Less.Oleada_official7 Oct 2026video
Black Friday Early AccessOleada_official6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lagoja - Marketing GmbHverified
Text ad20 Oct 2026Lagoja - Marketing GmbHverified
Text ad20 Oct 2026BLACK SWAN ADDVENTURE INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OLEADA.
The creators who tag @oleada_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oleada_official on Instagram, led by Quiet Luxury🥂Polene•Demellier•Oleada•RSVP•Mockberg (14.4K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| QQuiet Luxury🥂Polene•Demellier•Oleada•RSVP•Mockberg@punchbag__ · 🇹🇭 TH | Fashion style luxury Creator | 14.4K | 2.3% | 5 | Tagged @oleada_official |
06 · Competitors according to Gravity
Who OLEADA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OLEADA among Handbag & Wallet Accessories brands in Hong Kong SAR China. The closest is Cuyana, then Lavie World, MZ Wallace, Poppy & Peonies, Louenhide, OSPREY LONDON.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cuyanacuyana.com | |||||||
| Lavie Worldlavieworld.com | |||||||
| MZ Wallacemzwallace.com | |||||||
| Poppy & Peoniesus.poppyandpeonies.com | |||||||
| Louenhidelouenhide.com.au | |||||||
| OSPREY LONDONospreylondon.com |
07 · Company
The company behind OLEADA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OLEADA is a company based in HongKong, Hong Kong SAR China, founded in 2020 according to LinkedIn, on a domain registered in August 2020. It employs about 26 people, is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇭🇰 Hong Kong SAR China · HongKong
- Founded
- 2020, per LinkedIn
- Domain registered
- 31 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn · 11-50
- Funding stage
- Seed · last deal: angel
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oleadanyc.com · Shopify · USD
- Catalogue
- 127 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OLEADA
What people ask Google about OLEADA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OLEADA legit or a scam?
According to Gravity by Benchr, OLEADA is a brand based in HongKong, Hong Kong SAR China: its website has existed since August 2020, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 211,542 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does OLEADA sell?
OLEADA Official is a New York-based functional luxury brand that creates leather work backpacks, laptop bags, and totes for women, combining timeless luxury with everyday functionality. Gravity by Benchr classifies it under Handbag & Wallet Accessories, with Handbag & Wallet Accessories making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OLEADA cost?
OLEADA's best seller, Mini Anchor Bag, sells from HK$3,769.00 to HK$4,434.00 on oleadanyc.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check oleadanyc.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OLEADA discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OLEADA advertises on Facebook and Instagram and on Google, where its offers often run. Check oleadanyc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OLEADA?
OLEADA sells on its own website, oleadanyc.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OLEADA?
Gravity by Benchr records a company based in HongKong, Hong Kong SAR China, founded in 2020 according to LinkedIn, on a domain registered in 2020, with 26 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OLEADA growing?
Not at the moment. Gravity by Benchr estimates about 41,000 visits to oleadanyc.com in September 2026, down 23% in a month and down 21% over three months. OLEADA ranks #57 of 3,102 Handbag & Wallet Accessories brands in Hong Kong SAR China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OLEADA use?
Gravity by Benchr identifies oleadanyc.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OLEADA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OLEADA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbag & Wallet Accessories brands in Hong Kong SAR China?
Among Handbag & Wallet Accessories brands in Hong Kong SAR China in the Gravity by Benchr index, OLEADA ranks #57 of 3,102 by estimated traffic. Its closest competitors on the same market are Cuyana, Lavie World, MZ Wallace, Poppy & Peonies, Louenhide. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OLEADA.