Brand page · Personal Care · Italy
Olfattiva: 30.6k visits a month, 45 active Meta ads, Gravity score 627.
Olfattiva — OLFATTIVA is an Italian brand specializing in botanical perfumery and aromatherapy products made with pure essential oils. In September 2026 olfattiva.it drew an estimated 30.6k visits, down 26% on the month before. It ranks #117 of 2,288 Personal Care brands in Italy and holds a 4.5 Trustpilot rating over 266 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OLFATTIVA is an Italian brand specializing in botanical perfumery and aromatherapy products made with pure essential oils.
01 · Traffic
How much traffic Olfattiva gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Olfattiva drew an estimated 30.6k visits in September 2026, down 26% on the month before and down 25% over three months.
- Worldwide#258,323of 4.5m sites · Top 10%
- In Italy#5,975of 138k sites · Top 5%
- Personal Care, worldwide#13,150of 215,119 brands · Top 10%
- Personal Care, Italy#117of 2,288 brands · Top 10%
30.6k
estimated visits in September
1 mo ▼ −25.9%4 mo ▼ −25.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Olfattiva.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Olfattiva holds 4.5 out of 5 on Trustpilot over 266 reviews, 80 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places Olfattiva in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics and Perfumes Supplier Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Flavours, Fragrances and Aroma Supplier Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Olfattiva sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Olfattiva sells on Shopify, 96% of its catalogue in stock. The best seller is Scent of Cream Cloud, at €24.00, followed by Dry Brushing Routine Kit and Patchouli Perfume.
#1Scent of Cream CloudOlfattiva€24.00In stock
#2Dry Brushing Routine KitOlfattiva€39.00In stock
#3Patchouli PerfumeOlfattiva€45.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Olfattiva in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 8% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$39.20
- Currency
- EUR
04 · Ads
What Olfattiva is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Olfattiva runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
Profumo LitseaOlfattiva Oli essenziali28 Sept 2026video
Profumo LuceOlfattiva Oli essenziali26 Sept 2026video
Profumo AstraleOlfattiva Oli essenziali25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026OLFATTIVA srlverified
Text ad20 Oct 2026OLFATTIVA srlverified
Text ad20 Oct 2026OLFATTIVA srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Olfattiva.
The creators who tag @olfattiva on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olfattiva on Instagram, led by Frida Kim (129k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFrida Kim@fridakim_london · 🇬🇧 GB | Photography visual arts Creator | 129k | 1.6% | 1 | Tagged @olfattiva |
06 · Competitors according to Gravity
Who Olfattiva competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Olfattiva among Personal Care brands in Italy. The closest is Naturales, then hhuumm.com, juarabeauty.com, profumoastrale.it, ceravix.com, Irish Apothecary.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Naturalesnaturales.no | |||||||
| hhuumm.comhhuumm.com | |||||||
| juarabeauty.comjuarabeauty.com | |||||||
| profumoastrale.itprofumoastrale.it | |||||||
| ceravix.comceravix.com | |||||||
| Irish Apothecaryirishapothecary.ie |
07 · Company
The company behind Olfattiva.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Olfattiva is a company based in Italy, founded in 2003 according to LinkedIn. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy
- Founded
- 2003, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olfattiva.it · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Olfattiva
What people ask Google about Olfattiva.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Olfattiva legit?
According to Gravity by Benchr, Olfattiva is a brand based in Italy: it sells on a Shopify store, it employs 15 people on LinkedIn, it has 119,090 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Olfattiva reviews
Customers rate Olfattiva 4.5 out of 5 on Trustpilot over 266 reviews, 80 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Olfattiva known for?
OLFATTIVA is an Italian brand specializing in botanical perfumery and aromatherapy products made with pure essential oils. Gravity by Benchr classifies it under Personal Care, with Home Fragrances making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Olfattiva prices: how much is it?
Olfattiva's best seller, Scent of Cream Cloud, sells €24.00 on olfattiva.it. 96% of the catalogue is in stock. Gravity does not track prices daily: check olfattiva.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Olfattiva discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Olfattiva advertises on Facebook and Instagram and on Google, where its offers often run. Check olfattiva.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Olfattiva?
Olfattiva sells on its own website, olfattiva.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Olfattiva?
Gravity by Benchr records a company based in Italy, founded in 2003 according to LinkedIn, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Olfattiva growing?
Not at the moment. Gravity by Benchr estimates about 30,600 visits to olfattiva.it in September 2026, down 26% in a month and down 25% over three months. Olfattiva ranks #117 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Olfattiva use?
Gravity by Benchr identifies olfattiva.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Olfattiva's ad budget?
Gravity by Benchr does not publish a spend figure for Olfattiva on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Olfattiva ranks #117 of 2,288 by estimated traffic. Its closest competitors on the same market are Naturales, hhuumm.com, juarabeauty.com, profumoastrale.it and ceravix.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Olfattiva.