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  5. Olive and Frank

Brand page · Clothing · United Kingdom

Olive and Frank Top 5% worldwide Top 5% in United Kingdom Top 5% in Clothing Top 10% in Clothing in United Kingdom
oliveandfrank.co.uk·🇬🇧 Wirral, United Kingdom· Shopify·Since 2011

Olive and Frank: 47.1k visits a month, 26 active Meta ads, Gravity score 599.

Olive and Frank — Independent fashion label serving up feel good fashion. Shop our colourful collection of premium quality tees, sweatshirts and hoodies!. In September 2026 oliveandfrank.co.uk drew an estimated 47.1k visits, down 18% on the month before. It ranks #1,031 of 19,668 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 17 reviews.

oliveandfrank.co.uk@oliveandfrank 170kFacebookTrustpilot 4.1Meta Ad Library 26

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
47.1k
−18% vs. August 2026
Instagram followers
170k
4,239 posts · @oliveandfrank
Trustpilot
4.1
17 reviews · 4 in 12 months
Meta ads
26
active
Products
96%
in stock · 104 collections
Rank in United Kingdom
#1,031
of 19,668 in Clothing
LinkedIn
—
Data not available
Earned media value
€6.1k
per month, Instagram

Gravity score

599/ 1000 · 10 of 10 indicators rated
Brand Power683
Momentum464
Performance650

Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Independent fashion label serving up feel good fashion. Shop our colourful collection of premium quality tees, sweatshirts and hoodies!

01 · Traffic

How much traffic Olive and Frank gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Olive and Frank drew an estimated 47.1k visits in September 2026, down 18% on the month before and down 9% over three months.

  • Worldwide#179,067of 4.5m sites · Top 5%
  • In United Kingdom#9,416of 192k sites · Top 5%
  • Clothing, worldwide#17,226of 459,295 brands · Top 5%
  • Clothing, United Kingdom#1,031of 19,668 brands · Top 10%
Monthly visitssource Sept 2026

47.1k

estimated visits in September

1 mo ▼ −17.9%4 mo ▼ −8.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Olive and Frank.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Olive and Frank holds 4.1 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 88% of customers give five stars and 0% one star. That volume places Olive and Frank in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
4.1TrustScore · 17 reviews · 4 in 12 months
Top 50% review volume
5 ★88%
4 ★6%
3 ★0%
2 ★6%
1 ★0%

Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Olive and Frank sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Olive and Frank sells on Shopify, 96% of its catalogue in stock. The best seller is O&F Love Cardigan - Cream, at £79.00, followed by O&F Coffee and Croissant Short Sleeve Breton Tee and O&F Heart Embroidered Sweatshirt - Olive.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Necklaces5%
Handbags4%
Gift Cards1%
Clothing1%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing78%
Handbags, Wallets & Cases6%
Jewelry6%
Clothing Accessories4%
Tote Bags2%

The dominant category places Olive and Frank in its comparison group.

Prices and ratingsstore data
Average rating
4.92 / 5
Rated products
68% of the catalogue
In stock
96%
Upper price quartile
US$78.09
Currency
GBP

05 · Influencers

Who talks about Olive and Frank.

The creators who tag @oliveandfrank on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @oliveandfrank on Instagram, led by What Emily wore today (12.2k followers, 1.1% engagement).

Influencersaccounts tagging @oliveandfrank · Instagram
AccountProfileFollowersEngagementTagsRelationship
WWhat Emily wore today@whatemilyworetoday · 🇬🇧 GBFashion style luxury Creator12.2k1.1%4Tagged @oliveandfrank
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Olive and Frank competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Olive and Frank among Clothing brands in United Kingdom. The closest is Parlez Clothing, then HUF WORLDWIDE UK, Raging Bull, High Dive Apparel, VSZN, DIXXON UK.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Parlez Clothingparlez.co.uk
HUF WORLDWIDE UKhufworldwide.co.uk
Raging Bullragingbull.co.uk
High Dive Apparelhighdiveapparel.com
VSZNvsznclothing.com
DIXXON UKdixxon.co.uk
Competitors Gravity finds for Olive and Frank. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Olive and Frank with Parlez Clothing

07 · Company

The company behind Olive and Frank.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Olive and Frank is a company based in Wirral, United Kingdom, on a domain registered in September 2011.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Wirral
Founded
Data not available
Domain registered
22 Sept 2011
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
oliveandfrank.co.uk · Shopify · GBP
Catalogue
104 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Olive and Frank

What people ask Google about Olive and Frank.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Olive and Frank a legit company?

According to Gravity by Benchr, Olive and Frank is a brand based in Wirral, United Kingdom: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 169,539 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Olive and Frank reviews: is it worth it?

Customers rate Olive and Frank 4.1 out of 5 on Trustpilot over 17 reviews, 4 of them in the last twelve months: 88% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Olive and Frank sell?

Independent fashion label serving up feel good fashion. Shop our colourful collection of premium quality tees, sweatshirts and hoodies! Gravity by Benchr classifies it under Clothing, with Necklaces making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Olive and Frank cost?

Olive and Frank's best seller, O&F Love Cardigan - Cream, sells £79.00 on oliveandfrank.co.uk. 96% of the catalogue is in stock. Gravity does not track prices daily: check oliveandfrank.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Olive and Frank promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Olive and Frank advertises on Facebook and Instagram, where its offers often run. Check oliveandfrank.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Olive and Frank?

Olive and Frank sells on its own website, oliveandfrank.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Olive and Frank?

Gravity by Benchr records a company based in Wirral, United Kingdom, whose domain was registered in 2011. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Olive and Frank growing?

Not at the moment. Gravity by Benchr estimates about 47,100 visits to oliveandfrank.co.uk in September 2026, down 18% in a month and down 9% over three months. Olive and Frank ranks #1,031 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Olive and Frank use?

Gravity by Benchr identifies oliveandfrank.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Olive and Frank's ad budget?

Gravity by Benchr does not publish a spend figure for Olive and Frank on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, Olive and Frank ranks #1,031 of 19,668 by estimated traffic. Its closest competitors on the same market are Parlez Clothing, HUF WORLDWIDE UK, Raging Bull, High Dive Apparel and VSZN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Olive and Frank.