Brand page · Clothing · New Zealand
Olive & Jet: 135K visits a month, 1,279 active Meta ads, Gravity score 621.
Olive & Jet — Olive & Jet is a sock brand that sells crew socks, quarter socks, and ankle socks. In September 2026 oliveandjet.com drew an estimated 135K visits, down 20% on the month before. It ranks #1,131 of 97,158 Clothing brands in New Zealand and holds a 3.5 Trustpilot rating over 135 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Olive & Jet is a sock brand that sells crew socks, quarter socks, and ankle socks.
01 · Traffic
How much traffic Olive & Jet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Olive & Jet drew an estimated 135K visits in September 2026, down 20% on the month before and up 186% over three months.
- Worldwide#72,789of 4.5M sites · Top 5%
- In United States#23,999of 1.2M sites · Top 5%
- Clothing, worldwide#6,817of 459,295 brands · Top 5%
- Clothing, United States#1,131of 97,158 brands · Top 5%
135K
estimated visits in September
1 mo ▼ −20.5%4 mo ▲ +185.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Olive & Jet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Olive & Jet holds 3.5 out of 5 on Trustpilot over 135 reviews, 134 of them in the last twelve months: 53% of customers give five stars and 27% one star. That volume places Olive & Jet in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Olive & Jet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Olive & Jet sells on Shopify, 100% of its catalogue in stock. The best seller is Crew Socks, at NZ$40.00, followed by Quarter Socks and Ankle Socks.
#1Crew SocksOlive & JetNZ$40.00In stock
#2Quarter SocksOlive & JetNZ$38.00In stock
#3Ankle SocksOlive & JetNZ$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Olive & Jet in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$25.77
- Currency
- NZD
04 · Ads
What Olive & Jet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Olive & Jet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Alpaca Toe SocksOlive & Jet7 Oct 2026video
Alpaca Toe SocksOlive & Jet7 Oct 2026video
Alpaca Toe SocksOlive & Jet7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026pacos Limitedverified
Text ad20 Oct 2026pacos Limitedverified
Text ad20 Oct 2026pacos Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Olive & Jet.
The creators who tag @oliveandjet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Olive & Jet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Olive & Jet among Clothing brands in New Zealand. The closest is Feetures, then smartwool.com, Darn Tough, Owca, SereniVida, NURSE BABE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Feeturesfeetures.com | |||||||
| smartwool.comsmartwool.com | |||||||
| Darn Toughdarntough.com | |||||||
| Owcaowcasklep.pl | |||||||
| SereniVidaserenivida.co | |||||||
| NURSE BABEnursebabes.com |
07 · Company
The company behind Olive & Jet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Olive & Jet is a company based in Christchurch, New Zealand, founded in 2002 according to LinkedIn, on a domain registered in September 2025. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- 2002, per LinkedIn
- Domain registered
- 26 Sept 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oliveandjet.com · Shopify · NZD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Olive & Jet
What people ask Google about Olive & Jet.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Olive & Jet a legit company?
According to Gravity by Benchr, Olive & Jet is a brand based in Christchurch, New Zealand: its website has existed since September 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 3,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Olive & Jet reviews: is it worth it?
Customers rate Olive & Jet 3.5 out of 5 on Trustpilot over 135 reviews, 134 of them in the last twelve months: 53% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Olive & Jet?
Olive & Jet is a sock brand that sells crew socks, quarter socks, and ankle socks. Gravity by Benchr classifies it under Clothing, with Socks making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Olive & Jet cost?
Olive & Jet's best seller, Crew Socks, sells NZ$40.00 on oliveandjet.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check oliveandjet.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Olive & Jet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Olive & Jet advertises on Facebook and Instagram and on Google, where its offers often run. Check oliveandjet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Olive & Jet?
Olive & Jet sells on its own website, oliveandjet.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Olive & Jet?
Gravity by Benchr records a company based in Christchurch, New Zealand, founded in 2002 according to LinkedIn, on a domain registered in 2025, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Olive & Jet growing?
Yes. Gravity by Benchr estimates about 135,100 visits to oliveandjet.com in September 2026, down 20% in a month and up 186% over three months. Olive & Jet ranks #1,131 of 97,158 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Olive & Jet use?
Gravity by Benchr identifies oliveandjet.com as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Olive & Jet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Olive & Jet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Olive & Jet ranks #1,131 of 97,158 by estimated traffic. Its closest competitors on the same market are Feetures, smartwool.com, Darn Tough, Owca, SereniVida. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Olive & Jet.