Brand page · Shoes · United Kingdom
OluKai traffic, ads & competitors 32.5k visits a month, 1,304 active Meta ads, Gravity score 590.
OluKai — OluKai UK is a lifestyle brand that sells Hawaiian-inspired premium footwear, believing everyone can live Aloha regardless of location. In September 2026 olukai.co.uk drew an estimated 32.5k visits, down 3% on the month before. It ranks #243 of 2,017 Shoes brands in the United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 156 peers: Shoes brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OluKai UK is a lifestyle brand that sells Hawaiian-inspired premium footwear, believing everyone can live Aloha regardless of location.
01 · Traffic
OluKai website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OluKai drew an estimated 32.5k visits in September 2026, down 3% on the month before and up 29% over three months.
- Worldwide#245,631of 4.5m sites · Top 10%
- In United Kingdom#12,828of 192k sites · Top 10%
- Shoes, worldwide#4,912of 46,962 brands · Top 20%
- Shoes, United Kingdom#243of 2,017 brands · Top 20%
32.5k
estimated visits in September
1 mo ▼ −3.4%4 mo ▲ +28.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OluKai reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OluKai holds 3.6 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 50% of customers give five stars and 50% one star.
Clothing Store Women's Clothing Store Shoe Store Activewear Store Swimwear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OluKai best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OluKai sells on Shopify, 100% of its catalogue in stock. The best seller is ‘Ohana - Dark Java / Ray, at £80.00, followed by Moku Pae - Trench Blue / Off White and Moku Pae - Island Salt / Koi.
#1‘Ohana - Dark Java / RayOluKai£80.00In stock
#2Moku Pae - Trench Blue / Off WhiteOluKai£120.00In stock
#3Moku Pae - Island Salt / KoiOluKai£120.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OluKai in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 97% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$185.30
- Currency
- GBP
04 · Ads
OluKai ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OluKai runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2025 (image, text, video).
Performance That HoldsOluKai7 Oct 2026video
Leather Without The LimitsOluKai7 Oct 2026image
Men's Athletic SneakersOluKai6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Olukai LLCverified
Text ad20 Oct 2026Olukai LLCverified
Text ad20 Oct 2026Olukai LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OluKai influencers
The creators who tag @olukai on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olukai on Instagram, led by Jeff Legutki (15.2k followers, 2.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJeff Legutki@captjefflegutki · 🇺🇸 US | Pets nature Creator | 15.2k | 2.4% | 13 | Tagged @olukai |
06 · Competitors according to Gravity
OluKai competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OluKai among Shoes brands in the United Kingdom. The closest is OOFOS, then Orthofeet UK, Oak & Hyde, OOFOS, Keen Footwear, JOSEF SEIBEL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OOFOSoofos.co.uk | |||||||
| Orthofeet UKorthofeet.co.uk | |||||||
| Oak & Hydeoakandhyde.co.uk | |||||||
| OOFOSoofos.international | |||||||
| Keen Footwearkeenfootwear.co.uk | |||||||
| JOSEF SEIBELjosefseibel.co.uk |
07 · Company
Who is behind OluKai?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OluKai is a company based in Staines-upon-Thames, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in October 2005. It employs about 175 people.
- Entity country
- 🇬🇧 United Kingdom · Staines-upon-Thames
- Founded
- 2005, per LinkedIn
- Domain registered
- 27 Oct 2005
- Employees
- 175 on LinkedIn
- Own store
- olukai.co.uk · Shopify · GBP
- Catalogue
- 550 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OluKai
What people ask Google about OluKai.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OluKai legit or a scam?
According to Gravity by Benchr, OluKai is a brand based in Staines-upon-Thames, United Kingdom: its website has existed since October 2005, it sells on a Shopify store, it employs 175 people on LinkedIn, it has 393,783 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does OluKai sell?
OluKai UK is a lifestyle brand that sells Hawaiian-inspired premium footwear, believing everyone can live Aloha regardless of location. Gravity by Benchr classifies it under Shoes, with Sandals making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OluKai expensive?
OluKai's best seller, ‘Ohana - Dark Java / Ray, sells £80.00 on olukai.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check olukai.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OluKai promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OluKai advertises on Facebook and Instagram and on Google, where its offers often run. Check olukai.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OluKai?
OluKai sells on its own website, olukai.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OluKai?
Gravity by Benchr records a company based in Staines-upon-Thames, United Kingdom, founded in 2005 according to LinkedIn, on a domain registered in 2005, with 175 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OluKai growing?
Yes. Gravity by Benchr estimates about 32,500 visits to olukai.co.uk in September 2026, down 3% in a month and up 29% over three months. OluKai ranks #243 of 2,017 Shoes brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OluKai use?
Gravity by Benchr identifies olukai.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OluKai spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OluKai on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in the United Kingdom?
Among Shoes brands in the United Kingdom in the Gravity by Benchr index, OluKai ranks #243 of 2,017 by estimated traffic. Its closest competitors on the same market are OOFOS, Orthofeet UK, Oak & Hyde, OOFOS and Keen Footwear. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OluKai.