Brand page · Personal Care · Estonia
Omad's traffic, ads & competitors 31.1k visits a month, 133 active Meta ads, Gravity score 534.
Omad's — Omad's is a hair care brand offering a hair lightening lotion created from a family recipe. The product is formulated with 95% natural-origin ingredients and aims to lighten hair without damage. In September 2026 omadays.com drew an estimated 31.1k visits, down 14% on the month before. It ranks #217 of 3,383 Personal Care brands in Estonia and holds a 3.9 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Personal Care brands in Estonia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Omad's is a hair care brand offering a hair lightening lotion created from a family recipe. The product is formulated with 95% natural-origin ingredients and aims to lighten hair without damage.
01 · Traffic
Omad's website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Omad's drew an estimated 31.1k visits in September 2026, down 14% on the month before and down 33% over three months.
- Worldwide#255,122of 4.5m sites · Top 10%
- In France#8,611of 166k sites · Top 10%
- Personal Care, worldwide#12,985of 215,119 brands · Top 10%
- Personal Care, France#217of 3,383 brands · Top 10%
31.1k
estimated visits in September
1 mo ▼ −13.8%4 mo ▼ −33.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Omad's reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Omad's holds 3.9 out of 5 on Trustpilot over 12 reviews, 6 of them in the last twelve months: 58% of customers give five stars and 33% one star. On Google, Omad's scores 4.1 over 278 reviews.
Hair Product Store Hairdresser
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Omad's best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Omad's sells on Shopify, 98% of its catalogue in stock. The best seller is Lightening spray, at €39.00–€87.00, followed by Illuminating revitalizing night serum ✨ and Vanilla blonde shampoo.
#1Lightening sprayOmad's€39.00–€87.00In stock
#3Illuminating revitalizing night serum ✨Omad's€29.00–€62.00In stock
Vanilla blonde shampooOmad's€35.00–€78.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Omad's in its comparison group.
- Average rating
- 4.44 / 5
- Rated products
- 61% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$55.64
- Currency
- EUR
04 · Ads
Omad's ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Omad's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Inscris-toi maintenant pour être notifiée 🧴Omadays6 Oct 2026image
Inscris-toi maintenant pour être notifiée 🧴Omadays6 Oct 2026image
Inscris-toi maintenant pour être notifiée 🧴Omadays6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PPBBZJ OÜverified
Text ad20 Oct 2026PPBBZJ OÜverified
Image ad20 Oct 2026PPBBZJ OÜverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Omad's influencers
The creators who tag @omads__ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @omads__ on Instagram, led by María Fernanda (11.9k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaría Fernanda@mafecajiao · 🇪🇸 ES | Fashion style luxury Creator | 11.9k | 1.1% | 2 | Tagged @omads__ |
06 · Competitors according to Gravity
Omad's competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Omad's among Personal Care brands in Estonia. The closest is Celurelle, then Yuaia Haircare, Yuaia Haircare, FEMME COSMETICS, Yuaia Haircare, ProBrush.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Celurellecelurelle.com | |||||||
| Yuaia Haircareyuaiahaircare.dk | |||||||
| Yuaia Haircareyuaiahaircare.se | |||||||
| FEMME COSMETICSfemmecosmetics.com.co | |||||||
| Yuaia Haircareyuaiahaircare.com | |||||||
| ProBrushprobrush.dk |
07 · Company
Who is behind Omad's?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Omad's is a company based in Tallinn, Estonia, founded in 2021 according to LinkedIn, on a domain registered in September 2023. It employs about 2 people.
- Entity country
- 🇪🇪 Estonia · Tallinn
- Founded
- 2021, per LinkedIn
- Domain registered
- 27 Sept 2023
- Status
- Operating
- Employees
- 2 on LinkedIn
- Own store
- omadays.com · Shopify · EUR
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Omad's
What people ask Google about Omad's.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Omad's legit?
According to Gravity by Benchr, Omad's is a brand based in Tallinn, Estonia: its website has existed since September 2023, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 84,478 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Omad's?
Customers rate Omad's 3.9 out of 5 on Trustpilot over 12 reviews, 6 of them in the last twelve months: 58% give five stars, 33% one star. On Google, Omad's scores 4.1 over 278 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Omad's sell?
Omad's is a hair care brand offering a hair lightening lotion created from a family recipe. The product is formulated with 95% natural-origin ingredients and aims to lighten hair without damage. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Omad's expensive?
Omad's' best seller, Lightening spray, sells from €39.00 to €87.00 on omadays.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check omadays.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Omad's have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Omad's advertises on Facebook and Instagram and on Google, where its offers often run. Check omadays.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Omad's?
Omad's sells on its own website, omadays.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Omad's?
Gravity by Benchr records a company based in Tallinn, Estonia, founded in 2021 according to LinkedIn, on a domain registered in 2023, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Omad's doing well?
Not at the moment. Gravity by Benchr estimates about 31,100 visits to omadays.com in September 2026, down 14% in a month and down 33% over three months. Omad's ranks #217 of 3,383 Personal Care brands in Estonia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Omad's use?
Gravity by Benchr identifies omadays.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Omad's spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Omad's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Estonia?
Among Personal Care brands in Estonia in the Gravity by Benchr index, Omad's ranks #217 of 3,383 by estimated traffic. Its closest competitors on the same market are Celurelle, Yuaia Haircare, Yuaia Haircare, FEMME COSMETICS and Yuaia Haircare. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Omad's.