Brand page · Pet Supplies · United Kingdom
Omlet: 239k visits a month, 157 active Meta ads, Gravity score 618.
Omlet — Omlet is a company that designs and sells modern pet products including chicken coops, dog crates, hamster cages, cat enclosures, and rabbit hutches. In September 2026 omlet.co.uk drew an estimated 239k visits, down 19% on the month before. It ranks #13 of 2,422 Pet Supplies brands in United Kingdom and holds a 3.1 Trustpilot rating over 1,450 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 33 peers: Pet Supplies brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Omlet is a company that designs and sells modern pet products including chicken coops, dog crates, hamster cages, cat enclosures, and rabbit hutches.
01 · Traffic
How much traffic Omlet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Omlet drew an estimated 239k visits in September 2026, down 19% on the month before and down 33% over three months.
- Worldwide#45,138of 4.5m sites · Top 5%
- In United Kingdom#2,295of 192k sites · Top 5%
- Pet Supplies, worldwide#243of 52,845 brands · Top 1%
- Pet Supplies, United Kingdom#13of 2,422 brands · Top 1%
239k
estimated visits in September
1 mo ▼ −19.5%4 mo ▼ −32.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Omlet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Omlet holds 3.1 out of 5 on Trustpilot over 1,450 reviews, 92 of them in the last twelve months: 68% of customers give five stars and 16% one star. That volume places Omlet in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Omlet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Omlet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Omlet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Omlet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Omlet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Your coop dreams? Granted.Omlet - Remarkable Pet Products14 Oct 2026video
Your coop dreams? Granted.Omlet - Remarkable Pet Products14 Oct 2026video
Your coop dreams? Granted.Omlet - Remarkable Pet Products14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Omlet Limitedverified
Text ad19 Oct 2026Omlet Limitedverified
Text ad19 Oct 2026Omlet Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Omlet.
The creators who tag @omlet_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @omlet_uk on Instagram, led by 🐰 Yona (🎂2020.03.28) (23.4k followers, 57.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🐰 Yona (🎂2020.03.28)@yonadutchbunny · 🇯🇵 JP | Pets nature Creator | 23.4k | 57.3% | 3 | Tagged @omlet_uk |
06 · Competitors according to Gravity
Who Omlet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Omlet among Pet Supplies brands in United Kingdom. The closest is rainforestbirdcages.co.uk, then jollyes.co.uk, k9-kennelstore.com, My Pet Chicken, Ferme de Beaumont, JessaKae.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| rainforestbirdcages.co.ukrainforestbirdcages.co.uk | |||||||
| jollyes.co.ukjollyes.co.uk | |||||||
| k9-kennelstore.comk9-kennelstore.com | |||||||
| My Pet Chickenmypetchicken.com | |||||||
| Ferme de Beaumontfermedebeaumont.com | |||||||
| JessaKaeessencepet.us |
07 · Company
The company behind Omlet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Omlet is a company based in United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in May 2003. It employs about 89 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2003, per LinkedIn
- Domain registered
- 26 May 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- omlet.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Omlet
What people ask Google about Omlet.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Omlet a legit company?
According to Gravity by Benchr, Omlet is a brand based in United Kingdom: its website has existed since May 2003, its Trustpilot profile is claimed by the brand, it employs 89 people on LinkedIn, it has 66,059 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Omlet reviews
Customers rate Omlet 3.1 out of 5 on Trustpilot over 1,450 reviews, 92 of them in the last twelve months: 68% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Omlet sell?
Omlet is a company that designs and sells modern pet products including chicken coops, dog crates, hamster cages, cat enclosures, and rabbit hutches. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Omlet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Omlet advertises on Facebook and Instagram and on Google, where its offers often run. Check omlet.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Omlet?
Gravity by Benchr records a company based in United Kingdom, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 89 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Omlet growing?
Not at the moment. Gravity by Benchr estimates about 239,500 visits to omlet.co.uk in September 2026, down 19% in a month and down 33% over three months. Omlet ranks #13 of 2,422 Pet Supplies brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Omlet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Omlet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in United Kingdom?
Among Pet Supplies brands in United Kingdom in the Gravity by Benchr index, Omlet ranks #13 of 2,422 by estimated traffic. Its closest competitors on the same market are rainforestbirdcages.co.uk, jollyes.co.uk, k9-kennelstore.com, My Pet Chicken and Ferme de Beaumont. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Omlet.