Brand page · Pet Supplies
Omlet: 73.7k visits a month, 114 active Meta ads.
Omlet — Omlet is a pet products company that designs and sells modern chicken coops, bird cages, cat enclosures, and rabbit hutches. In September 2026 omlet.com.au drew an estimated 73.7k visits, up 13% on the month before. It ranks #26 of 1,554 Pet Supplies brands and holds a 2.7 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Omlet is a pet products company that designs and sells modern chicken coops, bird cages, cat enclosures, and rabbit hutches.
01 · Traffic
How much traffic Omlet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Omlet drew an estimated 73.7k visits in September 2026, up 13% on the month before and up 37% over three months.
- Worldwide#121,806of 4.5m sites · Top 5%
- In Australia#2,817of 105k sites · Top 5%
- Pet Supplies, worldwide#906of 52,845 brands · Top 5%
- Pet Supplies, Australia#26of 1,554 brands · Top 5%
73.7k
estimated visits in September
1 mo ▲ +13.0%4 mo ▲ +37.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Omlet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Omlet holds 2.7 out of 5 on Trustpilot over 41 reviews, 10 of them in the last twelve months: 46% of customers give five stars and 34% one star. That volume places Omlet in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Animals & Pets
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Omlet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Omlet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Omlet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Omlet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Omlet runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Worth every pennyOmlet Australia7 Oct 2026video
Switch to a Smart No Waste FeederOmlet Australia7 Oct 2026video
Sparkling in secondsOmlet Australia7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Omlet Limitedverified
Text ad19 Oct 2026Omlet Limitedverified
Text ad19 Oct 2026Omlet Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Omlet.
The creators who tag @omlet.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @omlet.au on Instagram, led by Connie 🌿 Urban Gardening (11.5k followers, 35.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CConnie 🌿 Urban Gardening@gardenwithconnie · 🇦🇺 AU | Decoration garden diy Creator | 11.5k | 35.3% | 3 | Tagged @omlet.au |
06 · Competitors according to Gravity
Who Omlet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Omlet among Pet Supplies brands. The closest is Somerzby, then Kaytee Products, Hartz, brit-petfood.com, Outward Hound, Wellness Pet Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Somerzbysomerzby.com.au | |||||||
| Kaytee Productskaytee.com | |||||||
| Hartzhartz.com | |||||||
| brit-petfood.combrit-petfood.com | |||||||
| Outward Houndoutwardhound.com | |||||||
| Wellness Pet Companywellnesspetfood.com |
07 · Company
The company behind Omlet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Omlet is an e-commerce brand, founded in 2003 according to LinkedIn. It employs about 89 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2003, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 89 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- omlet.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Omlet
What people ask Google about Omlet.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Omlet a legit company?
According to Gravity by Benchr, Omlet is a brand: its Trustpilot profile is claimed by the brand, it employs 89 people on LinkedIn, it has 20,036 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Omlet reviews: is it worth it?
Customers rate Omlet 2.7 out of 5 on Trustpilot over 41 reviews, 10 of them in the last twelve months: 46% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Omlet known for?
Omlet is a pet products company that designs and sells modern chicken coops, bird cages, cat enclosures, and rabbit hutches. Gravity by Benchr classifies it under Pet Supplies. Source: Gravity by Benchr product classification.
Does Omlet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Omlet advertises on Facebook and Instagram and on Google, where its offers often run. Check omlet.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Omlet?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, with 89 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Omlet doing well?
Yes. Gravity by Benchr estimates about 73,700 visits to omlet.com.au in September 2026, up 13% in a month and up 37% over three months. Omlet ranks #26 of 1,554 Pet Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Omlet spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Omlet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands?
Among Pet Supplies brands in the Gravity by Benchr index, Omlet ranks #26 of 1,554 by estimated traffic. Its closest competitors on the same market are Somerzby, Kaytee Products, Hartz, brit-petfood.com and Outward Hound. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Omlet.