Brand page · Clothing

Once Upon a Tee Top 5% worldwide Top 5% in Clothing
onceuponatee.net· Shopify·Since 2013

Once Upon a Tee: 57.8k visits a month, 14 active Meta ads.

Once Upon a Tee — Once Upon a Tee is a brand that sells limited edition pop culture apparel including t-shirts, posters, phone cases, and home decor for men, women, and children. In September 2026 onceuponatee.net drew an estimated 57.8k visits, up 26% on the month before. It ranks #2,474 of 97,158 Clothing brands.

onceuponatee.net@oncetees 59.7kFacebookTrustpilot 2.8Meta Ad Library 14

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
57.8k
+26% vs. August 2026
Instagram followers
59.7k
873 posts · @oncetees
Trustpilot
2.8
6 reviews
Meta ads
14
active · on Google since 2026
Products
100%
in stock
Rank in United States
#2,474
of 97,158 in Clothing
LinkedIn
—
Data not available
Earned media value
€11.7
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Once Upon a Tee is a brand that sells limited edition pop culture apparel including t-shirts, posters, phone cases, and home decor for men, women, and children.

01 · Traffic

How much traffic Once Upon a Tee gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Once Upon a Tee drew an estimated 57.8k visits in September 2026, up 26% on the month before and up 16% over three months.

  • Worldwide#150,236of 4.5m sites · Top 5%
  • In United States#48,448of 1.2m sites · Top 5%
  • Clothing, worldwide#14,493of 459,295 brands · Top 5%
  • Clothing, United States#2,474of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

57.8k

estimated visits in September

1 mo ▲ +26.0%4 mo ▲ +15.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Once Upon a Tee.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Once Upon a Tee holds 2.8 out of 5 on Trustpilot over 6 reviews: 17% of customers give five stars and 17% one star.

Trustpilotread 20 Oct 2026
2.8TrustScore · 6 reviews
5 ★17%
4 ★17%
3 ★33%
2 ★17%
1 ★17%

Clothing Store T-Shirt Company Printed Clothing Store Streetwear Store Custom T-Shirt Store T-Shirt Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Once Upon a Tee sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Once Upon a Tee sells on Shopify, 100% of its catalogue in stock. The best seller is $10 Random T-Shirt, at US$10.00–US$21.00, followed by Rewards: Random T-Shirt and The Amazing Ninja Dude - Men's Apparel.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops30%
Artwork10%
Barware3%
Travel Pouches3%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing42%
Decor24%
Kitchen & Dining9%
Linens & Bedding5%
Electronics Accessories5%

The dominant category places Once Upon a Tee in its comparison group.

Prices and ratingsstore data
Average rating
4.93 / 5
Rated products
2% of the catalogue
In stock
100%
Upper price quartile
US$34.99
Currency
USD

05 · Influencers

Who talks about Once Upon a Tee.

The creators who tag @oncetees on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @oncetees on Instagram, led by Michael Buxton (34.6k followers, 14.6% engagement).

Influencersaccounts tagging @oncetees · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMichael Buxton@dinomike_design · 🇬🇧 GBPhotography visual arts Creator34.6k14.6%1Tagged @oncetees
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Once Upon a Tee competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Once Upon a Tee among Clothing brands. The closest is The Banksy Shop, then Bleed From Within, rachelrampage.shop, dinomart.online, leosucculent.com, WHOLE LOTTA ROCK.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
The Banksy Shopthebanksyshop.co.uk
Bleed From Withinbleedfromwithin.com
rachelrampage.shoprachelrampage.shop
dinomart.onlinedinomart.online
leosucculent.comleosucculent.com
WHOLE LOTTA ROCKwholelottarock.com
Competitors Gravity finds for Once Upon a Tee. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Once Upon a Tee with The Banksy Shop

07 · Company

The company behind Once Upon a Tee.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Once Upon a Tee is an e-commerce brand, on a domain registered in July 2013.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
24 Jul 2013
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
onceuponatee.net · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Once Upon a Tee

What people ask Google about Once Upon a Tee.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Once Upon a Tee a legit company?

According to Gravity by Benchr, Once Upon a Tee is a brand: its website has existed since July 2013, it sells on a Shopify store, it has 59,692 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is Once Upon a Tee known for?

Once Upon a Tee is a brand that sells limited edition pop culture apparel including t-shirts, posters, phone cases, and home decor for men, women, and children. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Once Upon a Tee cost?

Once Upon a Tee's best seller, $10 Random T-Shirt, sells from US$10.00 to US$21.00 on onceuponatee.net. 100% of the catalogue is in stock. Gravity does not track prices daily: check onceuponatee.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Once Upon a Tee have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Once Upon a Tee advertises on Facebook and Instagram and on Google, where its offers often run. Check onceuponatee.net for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Once Upon a Tee?

Once Upon a Tee sells on its own website, onceuponatee.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Once Upon a Tee?

Gravity by Benchr records a company, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Once Upon a Tee growing?

Yes. Gravity by Benchr estimates about 57,800 visits to onceuponatee.net in September 2026, up 26% in a month and up 16% over three months. Once Upon a Tee ranks #2,474 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Once Upon a Tee use?

Gravity by Benchr identifies onceuponatee.net as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2026. Source: Gravity by Benchr platform and advertising records.

How much does Once Upon a Tee spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Once Upon a Tee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, Once Upon a Tee ranks #2,474 of 97,158 by estimated traffic. Its closest competitors on the same market are The Banksy Shop, Bleed From Within, rachelrampage.shop, dinomart.online and leosucculent.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Once Upon a Tee.