Brand page · Clothing · Netherlands
O'Neill: 805K visits a month, 117 active Meta ads.
O'Neill — O'Neill is an original California surf, snow and lifestyle brand that sells wetsuits, board shorts and other water sports equipment. In September 2026 oneill.com drew an estimated 805K visits, down 8% on the month before. It ranks #183 of 97,158 Clothing brands in Netherlands and holds a 3.8 Trustpilot rating over 2,948 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
O'Neill is an original California surf, snow and lifestyle brand that sells wetsuits, board shorts and other water sports equipment.
01 · Traffic
How much traffic O'Neill gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
O'Neill drew an estimated 805K visits in September 2026, down 8% on the month before and down 11% over three months.
- Worldwide#17,165of 4.5M sites · Top 1%
- In United States#5,667of 1.2M sites · Top 1%
- Clothing, worldwide#1,351of 459,295 brands · Top 1%
- Clothing, United States#183of 97,158 brands · Top 1%
805K
estimated visits in September
1 mo ▼ −8.3%4 mo ▼ −10.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about O'Neill.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
O'Neill holds 3.8 out of 5 on Trustpilot over 2,948 reviews, 8 of them in the last twelve months: 67% of customers give five stars and 7% one star. That volume places O'Neill in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %. On Google, O'Neill scores 4.6 over 470 reviews.
Clothing Store Activewear Store Surf Shop Snowboard Shop Ski Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What O'Neill sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
O'Neill sells on Shopify, 57% of its catalogue in stock. The best seller is Hyperfreak Plus 4/3mm Chest Zip Full Wetsuit | BLACK/BLACK, at €369.95, followed by Hyperfreak Plus 3/2mm Chest Zip Full Wetsuit | BLACK/BLACK and Reactor-2 3/2mm Back Zip Full Wetsuit | BLACK/BLACK.
#1Hyperfreak Plus 4/3mm Chest Zip Full Wetsuit | BLACK/BLACKO'Neill€369.95In stock
#2Hyperfreak Plus 3/2mm Chest Zip Full Wetsuit | BLACK/BLACKO'Neill€359.95In stock
#3Reactor-2 3/2mm Back Zip Full Wetsuit | BLACK/BLACKO'Neill€83.96In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places O'Neill in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 46% of the catalogue
- In stock
- 57%
- Upper price quartile
- US$78.39
- Currency
- EUR
04 · Ads
What O'Neill is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
O'Neill runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
New Technical FleecesO'Neill8 Oct 2026image
New Technical FleecesO'Neill8 Oct 2026image
Zo style ik 'mO'Neill7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026La Jolla Sport U.S.A., Incverified
Text ad20 Oct 2026O'Neill Europe B.V.verified
Text ad20 Oct 2026La Jolla Sport U.S.A., Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about O'Neill.
The creators who tag @oneilleurope on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who O'Neill competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for O'Neill among Clothing brands in Netherlands. The closest is orca.com, then Rip Curl, Florence, wetsuitoutlet.co.uk, ZONE3, ion-products.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| orca.comorca.com | |||||||
| Rip Curlripcurl.com | |||||||
| Florenceflorencemarinex.com | |||||||
| wetsuitoutlet.co.ukwetsuitoutlet.co.uk | |||||||
| ZONE3zone3.com | |||||||
| ion-products.comion-products.com |
07 · Company
The company behind O'Neill.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
O'Neill is a company based in Netherlands, founded in 1952 according to LinkedIn, on a domain registered in December 1997. It employs about 773 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 1952, per LinkedIn
- Domain registered
- 23 Dec 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 773 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oneill.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about O'Neill
What people ask Google about O'Neill.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is O'Neill a legit company?
According to Gravity by Benchr, O'Neill is a brand based in Netherlands: its website has existed since December 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 773 people on LinkedIn, it has 144,027 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
O'Neill reviews: is it worth it?
Customers rate O'Neill 3.8 out of 5 on Trustpilot over 2,948 reviews, 8 of them in the last twelve months: 67% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, O'Neill scores 4.6 over 470 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does O'Neill sell?
O'Neill is an original California surf, snow and lifestyle brand that sells wetsuits, board shorts and other water sports equipment. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification, October 2026.
O'Neill prices: how much is it?
O'Neill's best seller, Hyperfreak Plus 4/3mm Chest Zip Full Wetsuit | BLACK/BLACK, sells €369.95 on oneill.com. 57% of the catalogue is in stock. Gravity does not track prices daily: check oneill.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a O'Neill discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: O'Neill advertises on Facebook and Instagram and on Google, where its offers often run. Check oneill.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy O'Neill?
O'Neill sells on its own website, oneill.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns O'Neill?
Gravity by Benchr records a company based in Netherlands, founded in 1952 according to LinkedIn, on a domain registered in 1997, with 773 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is O'Neill growing?
Not at the moment. Gravity by Benchr estimates about 804,900 visits to oneill.com in September 2026, down 8% in a month and down 11% over three months. O'Neill ranks #183 of 97,158 Clothing brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does O'Neill use?
Gravity by Benchr identifies oneill.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records.
What is O'Neill's ad budget?
Gravity by Benchr does not publish a spend figure for O'Neill on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Netherlands?
Among Clothing brands in Netherlands in the Gravity by Benchr index, O'Neill ranks #183 of 97,158 by estimated traffic. Its closest competitors on the same market are orca.com, Rip Curl, Florence, wetsuitoutlet.co.uk, ZONE3. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with O'Neill.