Brand page · Clothing · United States
Rip Curl: 326K visits a month, 221 active Meta ads, Gravity score 610.
Rip Curl — Explore Our Quality Wetsuits, Surf Clothing, Bikinis And Tide Watches. Free Shipping On Men’s, Women’s And Kids Gear including Bikinis, Boardshorts, Wetsuits And Watches. In September 2026 ripcurl.com drew an estimated 326K visits, down 9% on the month before. It ranks #439 of 97,158 Clothing brands in United States and holds a 1.3 Trustpilot rating over 94 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Explore Our Quality Wetsuits, Surf Clothing, Bikinis And Tide Watches. Free Shipping On Men’s, Women’s And Kids Gear including Bikinis, Boardshorts, Wetsuits And Watches.
01 · Traffic
How much traffic Rip Curl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rip Curl drew an estimated 326K visits in September 2026, down 9% on the month before and up 21% over three months.
- Worldwide#35,089of 4.5M sites · Top 1%
- In United States#11,402of 1.2M sites · Top 1%
- Clothing, worldwide#3,009of 459,295 brands · Top 1%
- Clothing, United States#439of 97,158 brands · Top 1%
326K
estimated visits in September
1 mo ▼ −9.5%4 mo ▲ +20.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rip Curl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rip Curl holds 1.3 out of 5 on Trustpilot over 94 reviews, 10 of them in the last twelve months: 1% of customers give five stars and 94% one star. That volume places Rip Curl in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Swimwear Store Sportswear Store Activewear Store Sportwear Manufacturer Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rip Curl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rip Curl sells on Shopify, 97% of its catalogue in stock. The best seller is Classic Surf Cheeky Coverage Bikini Bottoms, at US$39.95, followed by Classic Surf Crossback Triangle Bikini Top and Fade Out Packable Towel.
#1Classic Surf Cheeky Coverage Bikini BottomsRip CurlUS$39.95In stock
#2Classic Surf Crossback Triangle Bikini TopRip CurlUS$39.95In stock
#3Fade Out Packable TowelRip CurlUS$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rip Curl in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 37% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$69.95
- Currency
- USD
04 · Ads
What Rip Curl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rip Curl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
FARM Rio x Rip CurlRip Curl6 Oct 2026image
Something is coming...Rip Curl6 Oct 2026video
Something is coming...Rip Curl6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Rip Curl, Inc.verified
Text ad20 Oct 2026Rip Curl, Inc.verified
Text ad20 Oct 2026Rip Curl, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rip Curl.
The creators who tag @ripcurl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ripcurl on Instagram, led by Jacob Willcox (44.2K followers, 4.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJacob Willcox@jacobwillcox__ · 🇦🇺 AU | Fitness sport bodybuilding Creator | 44.2K | 4.1% | 16 | Tagged @ripcurl |
06 · Competitors according to Gravity
Who Rip Curl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rip Curl among Clothing brands in United States. The closest is quiksilver.fr, then hurley.com, O'Neill, southernman.com.au, Billabong, rvca.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| quiksilver.frquiksilver.fr | |||||||
| hurley.comhurley.com | |||||||
| O'Neillus.oneill.com | |||||||
| southernman.com.ausouthernman.com.au | |||||||
| Billabongbillabong.com.au | |||||||
| rvca.comrvca.com |
07 · Company
The company behind Rip Curl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rip Curl is a company based in San Clemente, United States, on a domain registered in December 1995. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Clemente
- Founded
- Data not available
- Domain registered
- 21 Dec 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ripcurl.com · Shopify · USD
- Catalogue
- 173 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rip Curl
What people ask Google about Rip Curl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rip Curl legit?
According to Gravity by Benchr, Rip Curl is a brand based in San Clemente, United States: its website has existed since December 1995, it sells on a Shopify store, it has 1,534,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Rip Curl reviews
Customers rate Rip Curl 1.3 out of 5 on Trustpilot over 94 reviews, 10 of them in the last twelve months: 1% give five stars, 94% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rip Curl sell?
Explore Our Quality Wetsuits, Surf Clothing, Bikinis And Tide Watches. Free Shipping On Men’s, Women’s And Kids Gear including Bikinis, Boardshorts, Wetsuits And Watches. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rip Curl cost?
Rip Curl's best seller, Classic Surf Cheeky Coverage Bikini Bottoms, sells US$39.95 on ripcurl.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check ripcurl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Rip Curl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rip Curl advertises on Facebook and Instagram and on Google, where its offers often run. Check ripcurl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rip Curl?
Rip Curl sells on its own website, ripcurl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Rip Curl?
Gravity by Benchr records a company based in San Clemente, United States, whose domain was registered in 1995, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rip Curl growing?
Yes. Gravity by Benchr estimates about 326,200 visits to ripcurl.com in September 2026, down 9% in a month and up 21% over three months. Rip Curl ranks #439 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rip Curl use?
Gravity by Benchr identifies ripcurl.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rip Curl's ad budget?
Gravity by Benchr does not publish a spend figure for Rip Curl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Rip Curl ranks #439 of 97,158 by estimated traffic. Its closest competitors on the same market are quiksilver.fr, hurley.com, O'Neill, southernman.com.au, Billabong. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rip Curl.