Brand page · Health Care · United States
Onnit: 270K visits a month, 366 active Meta ads, Gravity score 613.
Onnit — Onnit is a health and wellness company that sells dietary supplements for mind and body performance, including products for focus, memory, daily wellness, active performance, gut health, calm, and sleep. In September 2026 onnit.com drew an estimated 270K visits, down 12% on the month before. It ranks #158 of 12,108 Health Care brands in United States and holds a 4.3 Trustpilot rating over 15,781 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Onnit is a health and wellness company that sells dietary supplements for mind and body performance, including products for focus, memory, daily wellness, active performance, gut health, calm, and sleep.
01 · Traffic
How much traffic Onnit gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Onnit drew an estimated 270K visits in September 2026, down 12% on the month before and down 18% over three months.
- Worldwide#40,845of 4.5M sites · Top 1%
- In United States#13,306of 1.2M sites · Top 5%
- Health Care, worldwide#809of 105,715 brands · Top 1%
- Health Care, United States#158of 12,108 brands · Top 5%
270K
estimated visits in September
1 mo ▼ −11.9%4 mo ▼ −18.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Onnit.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Onnit holds 4.3 out of 5 on Trustpilot over 15,781 reviews, 45 of them in the last twelve months: 76% of customers give five stars and 4% one star. That volume places Onnit in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Onnit sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Onnit sells on Shopify, 100% of its catalogue in stock. The best seller is Creatine - Unflavored (90 Serving Tub), at US$37.99, followed by NMN + Creatine - Unflavored (30 ct).
#1Creatine - Unflavored (90 Serving Tub)OnnitUS$37.99In stock
#2NMN + Creatine - Unflavored (30 ct)OnnitUS$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Onnit in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$46.99
- Currency
- USD
04 · Ads
What Onnit is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Onnit runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
One Routine. Two Simple Packs.Onnit6 Oct 2026image
Refine Your Flow StateOnnit6 Oct 2026image
Support Your Focus: 20% OffOnnit6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Onnit Labs, Incverified
Text ad21 Oct 2026Onnit Labs, Incverified
Text ad21 Oct 2026Onnit Labs, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Onnit.
The creators who tag @onnit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @onnit on Instagram, led by Primal.Methods (208K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPrimal.Methods@primal.methods · 🇺🇸 US | Fitness sport bodybuilding Creator | 208K | 0.5% | 5 | Tagged @onnit |
06 · Competitors according to Gravity
Who Onnit competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Onnit among Health Care brands in United States. The closest is Mind Lab Pro®, then Gorilla Mind, trubrain.com, Neutonic, Graymatter Labs, Magic Mind.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mind Lab Pro®mindlabpro.com | |||||||
| Gorilla Mindgorillamind.com | |||||||
| trubrain.comtrubrain.com | |||||||
| Neutonicneutonic.com | |||||||
| Graymatter Labstrygraymatter.com | |||||||
| Magic Mindmagicmind.com |
07 · Company
The company behind Onnit.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Onnit is a company based in Austin, United States, founded in 2010 according to LinkedIn, on a domain registered in October 2006. It employs about 121 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Austin
- Founded
- 2010, per LinkedIn
- Domain registered
- 31 Oct 2006
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 121 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- onnit.com · Shopify · USD
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Onnit
What people ask Google about Onnit.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Onnit a legit company?
According to Gravity by Benchr, Onnit is a brand based in Austin, United States: its website has existed since October 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 121 people on LinkedIn, it has 866,655 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Onnit reviews
Customers rate Onnit 4.3 out of 5 on Trustpilot over 15,781 reviews, 45 of them in the last twelve months: 76% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Onnit known for?
Onnit is a health and wellness company that sells dietary supplements for mind and body performance, including products for focus, memory, daily wellness, active performance, gut health, calm, and sleep. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Onnit prices: how much is it?
Onnit's best seller, Creatine - Unflavored (90 Serving Tub), sells US$37.99 on onnit.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check onnit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Onnit discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Onnit advertises on Facebook and Instagram and on Google, where its offers often run. Check onnit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Onnit?
Onnit sells on its own website, onnit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Onnit?
Gravity by Benchr records a company based in Austin, United States, founded in 2010 according to LinkedIn, on a domain registered in 2006, with 121 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Onnit doing well?
Not at the moment. Gravity by Benchr estimates about 269,900 visits to onnit.com in September 2026, down 12% in a month and down 18% over three months. Onnit ranks #158 of 12,108 Health Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Onnit use?
Gravity by Benchr identifies onnit.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Onnit's ad budget?
Gravity by Benchr does not publish a spend figure for Onnit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in United States?
Among Health Care brands in United States in the Gravity by Benchr index, Onnit ranks #158 of 12,108 by estimated traffic. Its closest competitors on the same market are Mind Lab Pro®, Gorilla Mind, trubrain.com, Neutonic, Graymatter Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Onnit.