Brand page · Clothing · United States

ONNO Top 1% worldwide Top 5% in United States Top 1% in Clothing Top 1% in Clothing in United States
onno.com·🇺🇸 Boulder, United States· Shopify·Since 1997

ONNO: 283K visits a month, 1,029 active Meta ads, Gravity score 687.

ONNO — ONNO is a t-shirt company that sells bamboo, hemp, and organic cotton t-shirts made in sustainable and ethical production environments. In September 2026 onno.com drew an estimated 283K visits, down 25% on the month before. It ranks #511 of 97,158 Clothing brands in United States and holds a 3.3 Trustpilot rating over 13 reviews.

onno.com@onnotshirtco 41.3KLinkedIn 1.3KTrustpilot 3.3Meta Ad Library 1,029

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
283K
−25% vs. August 2026
Instagram followers
41.3K
75 posts · @onnotshirtco
Trustpilot
3.3
13 reviews · 11 in 12 months
Meta ads
1,029
active · on Google since 2023
Products
68%
in stock · 7 collections
Rank in United States
#511
of 97,158 in Clothing
LinkedIn
1.3K
followers · 11 employees
Earned media value
€362.4
per month, Instagram

Gravity score

687/ 1000 · 10 of 10 indicators rated
Brand Power585
Momentum813
Performance664

Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ONNO is a t-shirt company that sells bamboo, hemp, and organic cotton t-shirts made in sustainable and ethical production environments.

01 · Traffic

How much traffic ONNO gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ONNO drew an estimated 283K visits in September 2026, down 25% on the month before and up 35% over three months.

  • Worldwide#39,380of 4.5M sites · Top 1%
  • In United States#12,808of 1.2M sites · Top 5%
  • Clothing, worldwide#3,449of 459,295 brands · Top 1%
  • Clothing, United States#511of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

283K

estimated visits in September

1 mo ▼ −25.1%4 mo ▲ +35.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about ONNO.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ONNO holds 3.3 out of 5 on Trustpilot over 13 reviews, 11 of them in the last twelve months: 54% of customers give five stars and 31% one star.

Trustpilotread 20 Oct 2026
3.3TrustScore · 13 reviews · 11 in 12 months
5 ★54%
4 ★0%
3 ★0%
2 ★15%
1 ★31%

Clothing Store Women's Clothing Store Underwear Store Men's Clothing Store Outdoor Clothing and Equipment Shop Activewear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What ONNO sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

ONNO sells on Shopify, 68% of its catalogue in stock. The best seller is ONNO bamboo t-shirt, at US$54.00, followed by ONNO long sleeve bamboo t-shirt and ONNO beechwood t-shirt.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing71%
Clothing Tops4%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing100%

The dominant category places ONNO in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
68% of the catalogue
In stock
68%
Upper price quartile
US$54.00
Currency
USD

05 · Influencers

Who talks about ONNO.

The creators who tag @onnotshirtco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @onnotshirtco on Instagram, led by Wayfaring Sam (71.6K followers).

Influencersaccounts tagging @onnotshirtco · Instagram
AccountProfileFollowersEngagementTagsRelationship
WWayfaring Sam@wayfaringsam · 🇺🇸 USTravel tourism exploration Creator71.6K—1Tagged @onnotshirtco
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who ONNO competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ONNO among Clothing brands in United States. The closest is grundstoff.net, then WELLBI, Jungmaven, Fair Indigo, kowtowclothing.com, 7thEarthStudios.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
grundstoff.netgrundstoff.net
WELLBIwellbi.in
Jungmavenjungmaven.com
Fair Indigofairindigo.com
kowtowclothing.comkowtowclothing.com
7thEarthStudios7thearthstudios.com
Competitors Gravity finds for ONNO. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ONNO with grundstoff.net

07 · Company

The company behind ONNO.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ONNO is a company based in Boulder, United States, founded in 2006 according to LinkedIn, on a domain registered in March 1997. It employs about 11 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Boulder
Founded
2006, per LinkedIn
Domain registered
3 Mar 1997
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
11 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
onno.com · Shopify · USD
Catalogue
7 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ONNO

What people ask Google about ONNO.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ONNO legit or a scam?

According to Gravity by Benchr, ONNO is a brand based in Boulder, United States: its website has existed since March 1997, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 41,333 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about ONNO?

Customers rate ONNO 3.3 out of 5 on Trustpilot over 13 reviews, 11 of them in the last twelve months: 54% give five stars, 31% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is ONNO known for?

ONNO is a t-shirt company that sells bamboo, hemp, and organic cotton t-shirts made in sustainable and ethical production environments. Gravity by Benchr classifies it under Clothing, with Clothing making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is ONNO expensive?

ONNO's best seller, ONNO bamboo t-shirt, sells US$54.00 on onno.com. 68% of the catalogue is in stock. Gravity does not track prices daily: check onno.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does ONNO have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: ONNO advertises on Facebook and Instagram and on Google, where its offers often run. Check onno.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy ONNO?

ONNO sells on its own website, onno.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns ONNO?

Gravity by Benchr records a company based in Boulder, United States, founded in 2006 according to LinkedIn, on a domain registered in 1997, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is ONNO growing?

Yes. Gravity by Benchr estimates about 282,500 visits to onno.com in September 2026, down 25% in a month and up 35% over three months. ONNO ranks #511 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does ONNO use?

Gravity by Benchr identifies onno.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does ONNO spend on Meta ads?

Gravity by Benchr does not publish a spend figure for ONNO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, ONNO ranks #511 of 97,158 by estimated traffic. Its closest competitors on the same market are grundstoff.net, WELLBI, Jungmaven, Fair Indigo, kowtowclothing.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ONNO.