Brand page · Kitchen & Dining · Denmark

ONYX COOKWARE Top 5% worldwide Top 5% in Denmark Top 5% in Kitchen & Dining Top 5% in Kitchen & Dining in Denmark
onyxcookware.de·🇩🇰 Sorø, Denmark· Shopify

ONYX COOKWARE: 51.9k visits a month, 13 active Meta ads, Gravity score 481.

ONYX COOKWARE — ONYXCOOKWARE DE is a brand that develops and produces innovative kitchen cookware and utensils, including air fryers, non-stick pans and pots, and kitchen appliances. In September 2026 onyxcookware.de drew an estimated 51.9k visits, down 23% on the month before. It ranks #129 of 3,473 Kitchen & Dining brands in Denmark and holds a 4.4 Trustpilot rating over 5,193 reviews.

onyxcookware.de@onyxcookware_de 16kTrustpilot 4.4Meta Ad Library 13

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
51.9k
−23% vs. August 2026
Instagram followers
16k
323 posts · @onyxcookware_de
Trustpilot
4.4
5,193 reviews · 388 in 12 months
Meta ads
13
active · on Google since 2021
Products
97%
in stock · 106 collections
Rank in Germany
#129
of 3,473 in Kitchen & Dining
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

481/ 1000 · 8 of 10 indicators rated
Brand Power608
Momentum445
Performance389

Percentiles within 48 peers: Kitchen & Dining brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ONYXCOOKWARE DE is a brand that develops and produces innovative kitchen cookware and utensils, including air fryers, non-stick pans and pots, and kitchen appliances.

01 · Traffic

How much traffic ONYX COOKWARE gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

ONYX COOKWARE drew an estimated 51.9k visits in September 2026, down 23% on the month before and down 29% over three months.

  • Worldwide#164,582of 4.5m sites · Top 5%
  • In Germany#7,430of 184k sites · Top 5%
  • Kitchen & Dining, worldwide#4,166of 145,612 brands · Top 5%
  • Kitchen & Dining, Germany#129of 3,473 brands · Top 5%
Monthly visitssource Sept 2026

51.9k

estimated visits in September

1 mo ▼ −23.5%4 mo ▼ −29.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about ONYX COOKWARE.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

ONYX COOKWARE holds 4.4 out of 5 on Trustpilot over 5,193 reviews, 388 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places ONYX COOKWARE in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.4TrustScore · 5,193 reviews · 388 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★83%
4 ★6%
3 ★3%
2 ★2%
1 ★6%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What ONYX COOKWARE sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

ONYX COOKWARE sells on Shopify, 97% of its catalogue in stock. The best seller is BRATPFANNE 28CM, at €79.99, followed by BRATPFANNE 26CM and BRATPFANNE 24CM.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Gift Cards1%

Share of the catalogue by product family.

Activity mixdominant: Kitchen & Dining
Kitchen & Dining91%
Household Supplies1%
Vehicle Parts & Accessories1%
Pet Supplies1%
Gift Cards1%

The dominant category places ONYX COOKWARE in its comparison group.

Prices and ratingsstore data
Average rating
4.88 / 5
Rated products
28% of the catalogue
In stock
97%
Upper price quartile
US$111.99
Currency
EUR

05 · Influencers

Who talks about ONYX COOKWARE.

The creators who tag @onyxcookware_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @onyxcookware_de · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who ONYX COOKWARE competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for ONYX COOKWARE among Kitchen & Dining brands in Denmark. The closest is Onyx Cookware, then ONYX Cookware, ONYX Cookware, Onyx Cookware, ONYX Cookware, ONYXCOOKWARE BE.

CompetitorsKitchen & Dining · Denmark · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Onyx Cookwareonyxcookware.dk
ONYX Cookwareonyxcookware.se
ONYX Cookwareonyxcookware.no
Onyx Cookwareonyxcookware.it
ONYX Cookwareonyxcookware.nl
ONYXCOOKWARE BEonyxcookware.be
Competitors Gravity finds for ONYX COOKWARE. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare ONYX COOKWARE with Onyx Cookware

07 · Company

The company behind ONYX COOKWARE.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

ONYX COOKWARE is a company based in Sorø, Denmark.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇰 Denmark · Sorø
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
onyxcookware.de · Shopify · EUR
Catalogue
106 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about ONYX COOKWARE

What people ask Google about ONYX COOKWARE.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is ONYX COOKWARE a legit company?

According to Gravity by Benchr, ONYX COOKWARE is a brand based in Sorø, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 16,044 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about ONYX COOKWARE?

Customers rate ONYX COOKWARE 4.4 out of 5 on Trustpilot over 5,193 reviews, 388 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is ONYX COOKWARE known for?

ONYXCOOKWARE DE is a brand that develops and produces innovative kitchen cookware and utensils, including air fryers, non-stick pans and pots, and kitchen appliances. Gravity by Benchr classifies it under Kitchen & Dining, with Gift Cards making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

ONYX COOKWARE prices: how much is it?

ONYX COOKWARE's best seller, BRATPFANNE 28CM, sells €79.99 on onyxcookware.de. 97% of the catalogue is in stock. Gravity does not track prices daily: check onyxcookware.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a ONYX COOKWARE discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: ONYX COOKWARE advertises on Facebook and Instagram and on Google, where its offers often run. Check onyxcookware.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy ONYX COOKWARE?

ONYX COOKWARE sells on its own website, onyxcookware.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is ONYX COOKWARE doing well?

Not at the moment. Gravity by Benchr estimates about 51,900 visits to onyxcookware.de in September 2026, down 23% in a month and down 29% over three months. ONYX COOKWARE ranks #129 of 3,473 Kitchen & Dining brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does ONYX COOKWARE use?

Gravity by Benchr identifies onyxcookware.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is ONYX COOKWARE's ad budget?

Gravity by Benchr does not publish a spend figure for ONYX COOKWARE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Kitchen & Dining brands in Denmark?

Among Kitchen & Dining brands in Denmark in the Gravity by Benchr index, ONYX COOKWARE ranks #129 of 3,473 by estimated traffic. Its closest competitors on the same market are Onyx Cookware, ONYX Cookware, ONYX Cookware, Onyx Cookware and ONYX Cookware. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ONYX COOKWARE.