Brand page · Clothing · Netherlands
The Oodie traffic, ads & competitors 90.8k visits a month, 466 active Meta ads, Gravity score 679.
The Oodie — The Oodie EU sells oversized wearable blankets and accessories, including loungewear, sleepwear, and licensed clothing products. In September 2026 oodie.eu drew an estimated 90.8k visits, up 24% on the month before. It ranks #180 of 7,326 Clothing brands in the Netherlands and holds a 3.6 Trustpilot rating over 37,209 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 327 peers: Clothing brands in the Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Oodie EU sells oversized wearable blankets and accessories, including loungewear, sleepwear, and licensed clothing products.
01 · Traffic
The Oodie website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Oodie drew an estimated 90.8k visits in September 2026, up 24% on the month before and up 36% over three months.
- Worldwide#101,752of 4.5m sites · Top 5%
- In Germany#4,623of 184k sites · Top 5%
- Clothing, worldwide#9,733of 459,295 brands · Top 5%
- Clothing, Germany#180of 7,326 brands · Top 5%
90.8k
estimated visits in September
1 mo ▲ +24.4%4 mo ▲ +36.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
The Oodie reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Oodie holds 3.6 out of 5 on Trustpilot over 37,209 reviews, 713 of them in the last twelve months: 70% of customers give five stars and 20% one star. That volume places The Oodie in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Women's Clothing Store Plus Size Clothing Store Children's Clothing Store Youth Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
The Oodie best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Oodie sells on Shopify, 98% of its catalogue in stock. The best seller is Bulldog, at €39.00, followed by Black Cat and Avocado.
#1BulldogThe Oodie€39.00In stock
#2Black CatThe Oodie€55.00In stock
#3AvocadoThe Oodie€79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Oodie in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 53% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$110.88
- Currency
- EUR
04 · Ads
The Oodie ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Oodie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
🛎️ Buy 1 Get 1 FREE on selected Oodie™ Originals 🛎️The Oodie7 Oct 2026video
Summer Sale: 30% Off Selected Cooling PJs 😎The Oodie7 Oct 2026video
🤩 Indoor energy. Outdoor attitude 🤩The Oodie7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
Text ad20 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
Text ad20 Oct 2026Davie Group Trading (Australia) Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
The Oodie influencers
The creators who tag @the_oodie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @the_oodie on Instagram, led by @mr.cosy_ (231k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmr.cosy_@mr.cosy_ · 🇦🇪 AE | Decoration garden diy Creator | 231k | — | 3 | Tagged @the_oodie |
06 · Competitors according to Gravity
The Oodie competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Oodie among Clothing brands in the Netherlands. The closest is Lounge We Are, then ZusenZomer, Revolt, Mama To Be, Kimomi, OppoSuits.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lounge We Areloungeweare.com | |||||||
| ZusenZomerzusenzomer.com | |||||||
| Revoltrevoltunderwear.com | |||||||
| Mama To Bemamatobe.com | |||||||
| Kimomikimomi.nl | |||||||
| OppoSuitsopposuits.eu |
07 · Company
Who is behind The Oodie?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Oodie is a company based in Amsterdam-Duivendrecht, Netherlands.
- Entity country
- 🇳🇱 Netherlands · Amsterdam-Duivendrecht
- Own store
- oodie.eu · Shopify · EUR
- Catalogue
- 262 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Oodie
What people ask Google about The Oodie.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Oodie a legit company?
According to Gravity by Benchr, The Oodie is a brand based in Amsterdam-Duivendrecht, Netherlands: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 485,808 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
The Oodie reviews: is it worth it?
Customers rate The Oodie 3.6 out of 5 on Trustpilot over 37,209 reviews, 713 of them in the last twelve months: 70% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is The Oodie known for?
The Oodie EU sells oversized wearable blankets and accessories, including loungewear, sleepwear, and licensed clothing products. Gravity by Benchr classifies it under Clothing, with Sleepwear & Loungewear making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does The Oodie cost?
The Oodie's best seller, Bulldog, sells €39.00 on oodie.eu. 98% of the catalogue is in stock. Gravity does not track prices daily: check oodie.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Oodie discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Oodie advertises on Facebook and Instagram and on Google, where its offers often run. Check oodie.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy The Oodie?
The Oodie sells on its own website, oodie.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is The Oodie doing well?
Yes. Gravity by Benchr estimates about 90,800 visits to oodie.eu in September 2026, up 24% in a month and up 36% over three months. The Oodie ranks #180 of 7,326 Clothing brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Oodie use?
Gravity by Benchr identifies oodie.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does The Oodie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for The Oodie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the Netherlands?
Among Clothing brands in the Netherlands in the Gravity by Benchr index, The Oodie ranks #180 of 7,326 by estimated traffic. Its closest competitors on the same market are Lounge We Are, ZusenZomer, Revolt, Mama To Be and Kimomi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Oodie.