Brand page · Shoes · United States
OOFOS: 1.4m visits a month, 254 active Meta ads, Gravity score 687.
OOFOS — OOFOS is a brand that sells recovery footwear for both men and women, featuring patented footbed technology and impact-absorbing OOfoam™ to help users recover faster and feel better. In September 2026 oofos.com drew an estimated 1.4m visits, down 20% on the month before. It ranks #29 of 6,771 Shoes brands in United States and holds a 2.0 Trustpilot rating over 19,872 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 43 peers: Shoes brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OOFOS is a brand that sells recovery footwear for both men and women, featuring patented footbed technology and impact-absorbing OOfoam™ to help users recover faster and feel better.
01 · Traffic
How much traffic OOFOS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OOFOS drew an estimated 1.4m visits in September 2026, down 20% on the month before and down 22% over three months.
- Worldwide#11,138of 4.5m sites · Top 1%
- In United States#3,700of 1.2m sites · Top 1%
- Shoes, worldwide#171of 46,962 brands · Top 1%
- Shoes, United States#29of 6,771 brands · Top 1%
1.4m
estimated visits in September
1 mo ▼ −20.2%4 mo ▼ −22.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OOFOS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OOFOS holds 2.0 out of 5 on Trustpilot over 19,872 reviews, 80 of them in the last twelve months: 84% of customers give five stars and 3% one star. That volume places OOFOS in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, OOFOS scores 4.6 over 19 reviews.
Clothing Store Activewear Store Shoe Store Pharmacy Sporting Goods Store Fitness Equipment Store Fitness and Nutrition Service Running Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OOFOS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OOFOS sells on Shopify, 99% of its catalogue in stock. The best seller is Men's OOahh Slide Sandal - Black, at US$59.95, followed by Women's OOriginal Sandal - Black and Women's OOahh Slide Sandal - Black.
#1Men's OOahh Slide Sandal - BlackOOFOSUS$59.95In stock
#2Women's OOriginal Sandal - BlackOOFOSUS$59.95In stock
#3Women's OOahh Slide Sandal - BlackOOFOSUS$59.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OOFOS in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 98% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$99.95
- Currency
- USD
04 · Ads
What OOFOS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OOFOS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2026 (image, text, video).
Infused with MOREOOFOS13 Oct 2026video
OOFOS: It takes an OriginalOOFOS12 Oct 2026video
OOFOSOOFOS12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OOFOS LLCverified
Text ad20 Oct 2026OOFOS LLCverified
Text ad20 Oct 2026OOFOS LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OOFOS.
The creators who tag @oofos on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oofos on Instagram, led by CharMED Stethoscope Charms (11.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCharMED Stethoscope Charms@charmedbling · 🇺🇸 US | Health medicine Creator | 11.7k | 0.1% | 5 | Tagged @oofos |
06 · Competitors according to Gravity
Who OOFOS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OOFOS among Shoes brands in United States. The closest is Crocs, then KANE Footwear, BIRKENSTOCK, STAND+, BARC 바크, FitVilleUK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Crocscrocs.de | |||||||
| KANE Footwearkanefootwear.com | |||||||
| BIRKENSTOCKbirkenstock.in | |||||||
| STAND+standshoes.com | |||||||
| BARC 바크barc.co.kr | |||||||
| FitVilleUKthefitville.uk |
07 · Company
The company behind OOFOS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OOFOS is a company based in Braintree, United States, founded in 2011 according to LinkedIn, on a domain registered in November 2009. It employs about 135 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Braintree
- Founded
- 2011, per LinkedIn
- Domain registered
- 23 Nov 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 135 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oofos.com · Shopify · USD
- Catalogue
- 283 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OOFOS
What people ask Google about OOFOS.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OOFOS a legit company?
According to Gravity by Benchr, OOFOS is a brand based in Braintree, United States: its website has existed since November 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 135 people on LinkedIn, it has 246,661 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OOFOS reviews
Customers rate OOFOS 2.0 out of 5 on Trustpilot over 19,872 reviews, 80 of them in the last twelve months: 84% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, OOFOS scores 4.6 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OOFOS known for?
OOFOS is a brand that sells recovery footwear for both men and women, featuring patented footbed technology and impact-absorbing OOfoam™ to help users recover faster and feel better. Gravity by Benchr classifies it under Shoes, with Shoes making up 96% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OOFOS expensive?
OOFOS' best seller, Men's OOahh Slide Sandal - Black, sells US$59.95 on oofos.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check oofos.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OOFOS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OOFOS advertises on Facebook and Instagram and on Google, where its offers often run. Check oofos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OOFOS?
OOFOS sells on its own website, oofos.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OOFOS?
Gravity by Benchr records a company based in Braintree, United States, founded in 2011 according to LinkedIn, on a domain registered in 2009, with 135 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OOFOS doing well?
Not at the moment. Gravity by Benchr estimates about 1,395,300 visits to oofos.com in September 2026, down 20% in a month and down 22% over three months. OOFOS ranks #29 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OOFOS use?
Gravity by Benchr identifies oofos.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OOFOS' ad budget?
Gravity by Benchr does not publish a spend figure for OOFOS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United States?
Among Shoes brands in United States in the Gravity by Benchr index, OOFOS ranks #29 of 6,771 by estimated traffic. Its closest competitors on the same market are Crocs, KANE Footwear, BIRKENSTOCK, STAND+ and BARC 바크. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OOFOS.