Brand page · Kitchen & Dining · United States
Ooni: 1.4m visits a month, 1,758 active Meta ads.
Ooni — Ooni USA is a company that sells pizza ovens, including outdoor wood-fired and gas ovens, and an electric indoor oven designed for perfect results every time. In September 2026 ooni.com drew an estimated 1.4m visits, down 20% on the month before. It ranks #19 of 25,135 Kitchen & Dining brands in United States and holds a 4.8 Trustpilot rating over 9,388 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Ooni USA is a company that sells pizza ovens, including outdoor wood-fired and gas ovens, and an electric indoor oven designed for perfect results every time.
01 · Traffic
How much traffic Ooni gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ooni drew an estimated 1.4m visits in September 2026, down 20% on the month before and down 16% over three months.
- Worldwide#11,384of 4.5m sites · Top 1%
- In United States#3,783of 1.2m sites · Top 1%
- Kitchen & Dining, worldwide#194of 145,612 brands · Top 1%
- Kitchen & Dining, United States#19of 25,135 brands · Top 1%
1.4m
estimated visits in September
1 mo ▼ −20.4%4 mo ▼ −15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ooni.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ooni holds 4.8 out of 5 on Trustpilot over 9,388 reviews, 1,461 of them in the last twelve months: 89% of customers give five stars and 8% one star. That volume places Ooni in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Ooni scores 1.8 over 20 reviews.
Grill BBQ Area Grill Store Garden
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ooni sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ooni sells on Shopify, 87% of its catalogue in stock. The best seller is Ooni Pizza Peel, at US$55.00–US$75.00, followed by Ooni Koda 16 Gas Powered Pizza Oven - 1st Generation and Ooni Karu 12 Multi-Fuel Pizza Oven - 1st Generation.
#1Ooni Pizza PeelOoniUS$55.00–US$75.00In stock
#2Ooni Koda 16 Gas Powered Pizza Oven - 1st GenerationOoniUS$499.00In stock
#3Ooni Karu 12 Multi-Fuel Pizza Oven - 1st GenerationOoniUS$249.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ooni in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 58% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$65.75
- Currency
- USD
04 · Ads
What Ooni is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ooni runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Sublime pétrin à spirale Ooni Halo ProOoni8 Oct 2026image
Des fonctionnalités intelligentes, pour encore plus de plaisirOoni8 Oct 2026image
Enter to Win an Ooni Pizza Oven! 🍕Ooni8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OONI LIMITEDverified
Text ad20 Oct 2026OONI LIMITEDverified
Text ad20 Oct 2026Ooni Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ooni.
The creators who tag @oonihq on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oonihq on Instagram, led by Matt | PizzaioloHarri (17.4k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMatt | PizzaioloHarri@pizzaioloharri · 🇨🇦 CA | Food cooking nutrition Creator | 17.4k | 0.2% | 13 | Tagged @oonihq |
06 · Competitors according to Gravity
Who Ooni competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ooni among Kitchen & Dining brands in United States. The closest is Gozney, then solostove.com, burnhard.com, Blackstone Products, weber.com, BakerStone Products Canada.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gozneyus.gozney.com | |||||||
| solostove.comsolostove.com | |||||||
| burnhard.comburnhard.com | |||||||
| Blackstone Productsblackstoneproducts.com | |||||||
| weber.comweber.com | |||||||
| BakerStone Products Canadabakerstonecanada.ca |
07 · Company
The company behind Ooni.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ooni is a company based in Camden, Kent, United States, founded in 2012 according to LinkedIn, on a domain registered in May 2002. It employs about 300 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Camden, Kent
- Founded
- 2012, per LinkedIn
- Domain registered
- 13 May 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 300 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ooni.com · Shopify · USD
- Catalogue
- 265 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ooni
What people ask Google about Ooni.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ooni a legit company?
According to Gravity by Benchr, Ooni is a brand based in Camden, Kent, United States: its website has existed since May 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 300 people on LinkedIn, it has 771,732 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Ooni reviews: is it worth it?
Customers rate Ooni 4.8 out of 5 on Trustpilot over 9,388 reviews, 1,461 of them in the last twelve months: 89% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Ooni scores 1.8 over 20 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Ooni?
Ooni USA is a company that sells pizza ovens, including outdoor wood-fired and gas ovens, and an electric indoor oven designed for perfect results every time. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Appliances making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Ooni prices: how much is it?
Ooni's best seller, Ooni Pizza Peel, sells from US$55.00 to US$75.00 on ooni.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check ooni.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ooni discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ooni advertises on Facebook and Instagram and on Google, where its offers often run. Check ooni.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ooni?
Ooni sells on its own website, ooni.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Ooni?
Gravity by Benchr records a company based in Camden, Kent, United States, founded in 2012 according to LinkedIn, on a domain registered in 2002, with 300 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Ooni doing well?
Not at the moment. Gravity by Benchr estimates about 1,359,300 visits to ooni.com in September 2026, down 20% in a month and down 16% over three months. Ooni ranks #19 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ooni use?
Gravity by Benchr identifies ooni.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.
What is Ooni's ad budget?
Gravity by Benchr does not publish a spend figure for Ooni on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Ooni ranks #19 of 25,135 by estimated traffic. Its closest competitors on the same market are Gozney, solostove.com, burnhard.com, Blackstone Products and weber.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ooni.