Brand page · Jewelry · United States
OOTDY: 42.7k visits a month, 131 active Meta ads, Gravity score 450.
OOTDY — OOTDY is an online jewelry shop that sells handcrafted fashion jewelry including necklaces, earrings, rings, and bracelets made with materials like 18k gold vermeil and sterling silver. In September 2026 ootdy.com drew an estimated 42.7k visits, down 21% on the month before. It ranks #774 of 33,382 Jewelry brands in United States and holds a 4.5 Trustpilot rating over 261 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OOTDY is an online jewelry shop that sells handcrafted fashion jewelry including necklaces, earrings, rings, and bracelets made with materials like 18k gold vermeil and sterling silver.
01 · Traffic
How much traffic OOTDY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OOTDY drew an estimated 42.7k visits in September 2026, down 21% on the month before and down 29% over three months.
- Worldwide#194,502of 4.5m sites · Top 5%
- In United States#61,872of 1.2m sites · Top 10%
- Jewelry, worldwide#4,490of 132,285 brands · Top 5%
- Jewelry, United States#774of 33,382 brands · Top 5%
42.7k
estimated visits in September
1 mo ▼ −20.7%4 mo ▼ −28.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OOTDY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OOTDY holds 4.5 out of 5 on Trustpilot over 261 reviews, 210 of them in the last twelve months: 77% of customers give five stars and 13% one star. That volume places OOTDY in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OOTDY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OOTDY sells on Shopify, 100% of its catalogue in stock. The best seller is Pave & Prong Crystal Double Hoop Earrings, at US$93.00, followed by Half Pave Double Hoops and Double Semicircle Huggies.
#1Pave & Prong Crystal Double Hoop EarringsOOTDYUS$93.00In stock
#2Half Pave Double HoopsOOTDYUS$83.00In stock
#3Double Semicircle HuggiesOOTDYUS$88.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OOTDY in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 58% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$113.00
- Currency
- USD
04 · Ads
What OOTDY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OOTDY runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since July 2023 (image, text, video).
Shop Best-Selling RingsOOTDYofficial7 Oct 2026image
Shop Best-Selling NecklacesOOTDYofficial7 Oct 2026image
Shop Best-Selling NecklacesOOTDYofficial7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OOTDY Technology LLCverified
Text ad20 Oct 2026OOTDY Technology LLCverified
Text ad20 Oct 2026OOTDY Technology LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OOTDY.
The creators who tag @ootdyofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ootdyofficial on Instagram, led by Lisa (15.5k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLisa@lisa.cornellius · INTL | Beauty cosmetics skincare Creator | 15.5k | 0.8% | 3 | Tagged @ootdyofficial |
06 · Competitors according to Gravity
Who OOTDY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OOTDY among Jewelry brands in United States. The closest is Tilo Jewelry®, then AMYO Jewelry, Sarah DeAngelo & Adorne, TAI JEWELRY, FARIS, Kate Koel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tilo Jewelry®tilojewelry.com | |||||||
| AMYO Jewelryamyojewelry.com | |||||||
| Sarah DeAngelo & Adornesarahdeangelo.com | |||||||
| TAI JEWELRYtaijewelry.com | |||||||
| FARISfarisfaris.com | |||||||
| Kate Koelkatekoel.com |
07 · Company
The company behind OOTDY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OOTDY is a company based in Palo Alto, United States, on a domain registered in October 2022.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Palo Alto
- Founded
- Data not available
- Domain registered
- 15 Oct 2022
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ootdy.com · Shopify · USD
- Catalogue
- 196 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OOTDY
What people ask Google about OOTDY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OOTDY legit?
According to Gravity by Benchr, OOTDY is a brand based in Palo Alto, United States: its website has existed since October 2022, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 199,847 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OOTDY reviews
Customers rate OOTDY 4.5 out of 5 on Trustpilot over 261 reviews, 210 of them in the last twelve months: 77% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OOTDY sell?
OOTDY is an online jewelry shop that sells handcrafted fashion jewelry including necklaces, earrings, rings, and bracelets made with materials like 18k gold vermeil and sterling silver. Gravity by Benchr classifies it under Jewelry, with Earrings making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
OOTDY prices: how much is it?
OOTDY's best seller, Pave & Prong Crystal Double Hoop Earrings, sells US$93.00 on ootdy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check ootdy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OOTDY discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OOTDY advertises on Facebook and Instagram and on Google, where its offers often run. Check ootdy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OOTDY?
OOTDY sells on its own website, ootdy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OOTDY?
Gravity by Benchr records a company based in Palo Alto, United States, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OOTDY doing well?
Not at the moment. Gravity by Benchr estimates about 42,700 visits to ootdy.com in September 2026, down 21% in a month and down 29% over three months. OOTDY ranks #774 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OOTDY use?
Gravity by Benchr identifies ootdy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OOTDY's ad budget?
Gravity by Benchr does not publish a spend figure for OOTDY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, OOTDY ranks #774 of 33,382 by estimated traffic. Its closest competitors on the same market are Tilo Jewelry®, AMYO Jewelry, Sarah DeAngelo & Adorne, TAI JEWELRY and FARIS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OOTDY.