Brand page · Clothing · Australia
Opia traffic, ads & competitors 118k visits a month, 178 active Meta ads, Gravity score 624.
Opia — Opia is an independent Byron Bay-based clothing label producing simple, delicate pieces for everyday wear, inspired by a love of nature and sustainability. The brand creates feminine, minimalist clothing using natural fabrics and prioritizes ethical practices. In September 2026 opia.com.au drew an estimated 118k visits, up 76% on the month before. It ranks #290 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Opia is an independent Byron Bay-based clothing label producing simple, delicate pieces for everyday wear, inspired by a love of nature and sustainability. The brand creates feminine, minimalist clothing using natural fabrics and prioritizes ethical practices.
01 · Traffic
Opia website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Opia drew an estimated 118k visits in September 2026, up 76% on the month before and up 65% over three months.
- Worldwide#81,546of 4.5m sites · Top 5%
- In Australia#1,786of 105k sites · Top 5%
- Clothing, worldwide#7,721of 459,295 brands · Top 5%
- Clothing, Australia#290of 12,275 brands · Top 5%
118k
estimated visits in September
1 mo ▲ +75.9%4 mo ▲ +65.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Opia reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Opia holds 2.6 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Opia best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Opia sells on Shopify, 92% of its catalogue in stock. The best seller is Free Unlimited Return, at A$4.15, followed by Pia Mini - Violet Hemp and Bridget Midi - Olive Gingham.
#1Free Unlimited ReturnOpiaA$4.15In stock
#2Pia Mini - Violet HempOpiaA$199.00In stock
#3Bridget Midi - Olive GinghamOpiaA$189.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Opia in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 16% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$138.78
- Currency
- AUD
04 · Ads
Opia ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Opia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2024 (image, text).
Back In StockOpia12 Oct 2026image
S/S 26Opia11 Oct 2026image
S/S 26Opia11 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad1 Jun 2026Opia Designs PTY LTDverified
Text ad1 Jun 2026Opia Designs PTY LTDverified
Image ad1 Jun 2026Opia Designs PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Opia influencers
The creators who tag @opiabyronbay on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @opiabyronbay on Instagram, led by STACEY. (99.5k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSTACEY.@staceykeillah · 🇦🇺 AU | Beauty cosmetics skincare Creator | 99.5k | 0.2% | 2 | Tagged @opiabyronbay |
06 · Competitors according to Gravity
Opia competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Opia among Clothing brands in Australia. The closest is Mode Mischief, then MESHKI, self-portrait, Peppermayo, DressBetty, oStyleUp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mode Mischiefmodemischiefstudios.com | |||||||
| MESHKImeshki.co.uk | |||||||
| self-portraitself-portrait.com | |||||||
| Peppermayopeppermayo.ca | |||||||
| DressBettydressbetty.com | |||||||
| oStyleUpostyleup.com |
07 · Company
Who is behind Opia?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Opia is a company based in Brunswick Heads, Australia, founded in 2006 according to LinkedIn. It employs about 222 people.
- Entity country
- 🇦🇺 Australia · Brunswick Heads
- Founded
- 2006, per LinkedIn
- Employees
- 222 on LinkedIn
- Own store
- opia.com.au · Shopify · AUD
- Catalogue
- 37 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Opia
What people ask Google about Opia.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Opia legit?
According to Gravity by Benchr, Opia is a brand based in Brunswick Heads, Australia: it sells on a Shopify store, it employs 222 people on LinkedIn, it has 105,737 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Opia known for?
Opia is an independent Byron Bay-based clothing label producing simple, delicate pieces for everyday wear, inspired by a love of nature and sustainability. The brand creates feminine, minimalist clothing using natural fabrics and prioritizes ethical practices. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Opia expensive?
Opia's best seller, Free Unlimited Return, sells A$4.15 on opia.com.au. 92% of the catalogue is in stock. Gravity does not track prices daily: check opia.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Opia have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Opia advertises on Facebook and Instagram and on Google, where its offers often run. Check opia.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Opia?
Opia sells on its own website, opia.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Opia?
Gravity by Benchr records a company based in Brunswick Heads, Australia, founded in 2006 according to LinkedIn, with 222 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Opia growing?
Yes. Gravity by Benchr estimates about 118,100 visits to opia.com.au in September 2026, up 76% in a month and up 65% over three months. Opia ranks #290 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Opia use?
Gravity by Benchr identifies opia.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Opia's ad budget?
Gravity by Benchr does not publish a spend figure for Opia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Opia ranks #290 of 12,275 by estimated traffic. Its closest competitors on the same market are Mode Mischief, MESHKI, self-portrait, Peppermayo and DressBetty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Opia.