Brand page · Personal Care
OPSM: 500k visits a month, 151 active Meta ads.
OPSM — OPSM is a retailer of eye glasses in Australia and New Zealand, with locations in Hong Kong, Singapore, and Malaysia. It is owned by Luxottica, an Italian eyewear conglomerate. In September 2026 opsm.com.au drew an estimated 500k visits, down 13% on the month before. It ranks #8 of 6,103 Personal Care brands and holds a 2.0 Trustpilot rating over 171 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
OPSM is a retailer of eye glasses in Australia and New Zealand, with locations in Hong Kong, Singapore, and Malaysia. It is owned by Luxottica, an Italian eyewear conglomerate.
01 · Traffic
How much traffic OPSM gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OPSM drew an estimated 500k visits in September 2026, down 13% on the month before and down 18% over three months.
- Worldwide#24,855of 4.5m sites · Top 1%
- In Australia#477of 105k sites · Top 1%
- Personal Care, worldwide#944of 215,119 brands · Top 1%
- Personal Care, Australia#8of 6,103 brands · Top 1%
500k
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −17.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OPSM.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OPSM holds 2.0 out of 5 on Trustpilot over 171 reviews, 41 of them in the last twelve months: 16% of customers give five stars and 73% one star. That volume places OPSM in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OPSM sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read OPSM's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places OPSM in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What OPSM is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OPSM runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Explore Ray-Ban Meta (Gen 3)OPSM7 Oct 2026image
Hearing careOPSM7 Oct 2026image
Explore contact lensesOPSM7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LUXOTTICA RETAIL AUSTRALIA PTY LTDverified
Text ad21 Oct 2026LUXOTTICA RETAIL AUSTRALIA PTY LTDverified
Text ad21 Oct 2026LUXOTTICA RETAIL AUSTRALIA PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OPSM.
The creators who tag @opsm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @opsm on Instagram, led by HOT CHOCOLATE DESIGN (134k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHOT CHOCOLATE DESIGN@hotchocolatedesign · 🇦🇺 AU | Fashion style luxury Creator | 134k | 0.2% | 2 | Tagged @opsm |
06 · Competitors according to Gravity
Who OPSM competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OPSM among Personal Care brands. The closest is lenscrafters.com, then Vision Express, Ópticas Lux, Eyeglass World, fielmann.ch, misterspex.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lenscrafters.comlenscrafters.com | |||||||
| Vision Expressvisionexpress.com | |||||||
| Ópticas Luxlux.mx | |||||||
| Eyeglass Worldeyeglassworld.com | |||||||
| fielmann.chfielmann.ch | |||||||
| misterspex.demisterspex.de |
07 · Company
The company behind OPSM.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OPSM is an e-commerce brand. It employs about 1,342 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,342 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- opsm.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OPSM
What people ask Google about OPSM.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OPSM legit or a scam?
According to Gravity by Benchr, OPSM is a brand: its Trustpilot profile is claimed by the brand, it employs 1,342 people on LinkedIn, it has 28,172 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about OPSM?
Customers rate OPSM 2.0 out of 5 on Trustpilot over 171 reviews, 41 of them in the last twelve months: 16% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OPSM known for?
OPSM is a retailer of eye glasses in Australia and New Zealand, with locations in Hong Kong, Singapore, and Malaysia. It is owned by Luxottica, an Italian eyewear conglomerate. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
OPSM promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OPSM advertises on Facebook and Instagram and on Google, where its offers often run. Check opsm.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind OPSM?
Gravity by Benchr records a company, with 1,342 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OPSM growing?
Not at the moment. Gravity by Benchr estimates about 499,500 visits to opsm.com.au in September 2026, down 13% in a month and down 18% over three months. OPSM ranks #8 of 6,103 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does OPSM spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OPSM on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, OPSM ranks #8 of 6,103 by estimated traffic. Its closest competitors on the same market are lenscrafters.com, Vision Express, Ópticas Lux, Eyeglass World and fielmann.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OPSM.