Brand page · Food Items · United States
OREO traffic, ads & competitors 871k visits a month, 418 active Meta ads, Gravity score 620.
OREO — OREO is a brand that sells cookies, personalized gifts, recipes, and merchandise. In September 2026 oreo.com drew an estimated 871k visits, down 3% on the month before. It ranks #20 of 20,419 Food Items brands in the United States and holds a 2.0 Trustpilot rating over 134 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OREO is a brand that sells cookies, personalized gifts, recipes, and merchandise.
01 · Traffic
OREO website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OREO drew an estimated 871k visits in September 2026, down 3% on the month before and down 12% over three months.
- Worldwide#16,129of 4.5m sites · Top 1%
- In United States#5,328of 1.2m sites · Top 1%
- Food Items, worldwide#368of 260,714 brands · Top 1%
- Food Items, United States#20of 20,419 brands · Top 1%
871k
estimated visits in September
1 mo ▼ −2.7%4 mo ▼ −11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
OREO reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OREO holds 2.0 out of 5 on Trustpilot over 134 reviews, 25 of them in the last twelve months: 14% of customers give five stars and 60% one star. That volume places OREO in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Food Manufacturer Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
OREO best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OREO sells on Shopify, 78% of its catalogue in stock. The best seller is OREOiD Gift Box - 12ct, at US$29.99–US$44.99, followed by OREOiD Gift Box - 4ct and OREOiD Gift Box - 6ct.
#1OREOiD Gift Box - 12ctOREOUS$29.99–US$44.99In stock
#2OREOiD Gift Box - 4ctOREOUS$13.64–US$24.99In stock
#3OREOiD Gift Box - 6ctOREOUS$20.07–US$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OREO in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$20.03
- Currency
- USD
04 · Ads
OREO ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OREO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2026 (text, video).
Zero Sugar OREO CookiesOREO12 Oct 2026video
Mickey & Friends CookiesOREO12 Oct 2026image
Get OREO REESE’S COOKIESOREO12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026VaynerMedia, LLCverified
Text ad20 Oct 2026VaynerMedia, LLCverified
Text ad20 Oct 2026VaynerMedia, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
OREO influencers
The creators who tag @oreo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oreo on Instagram, led by sweet science patisserie (11.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssweet science patisserie@sweet_science_patisserie · 🇬🇧 GB | Food cooking nutrition Creator | 11.7k | 0.1% | 12 | Tagged @oreo |
06 · Competitors according to Gravity
OREO competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OREO among Food Items brands in the United States. The closest is Crumble, then Biscuiteers, Cookie Cartel, Crumbl Cookies, cheryls.com, Great American Cookies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Crumblecrumblepakistan.com | |||||||
| Biscuiteersbiscuiteers.com | |||||||
| Cookie Cartelcookiecartel.in | |||||||
| Crumbl Cookiescrumbl.com | |||||||
| cheryls.comcheryls.com | |||||||
| Great American Cookiesgreatamericancookies.com |
07 · Company
Who is behind OREO?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OREO is a company based in United States, founded in 2012 according to LinkedIn, on a domain registered in December 1996. It employs about 51,047 people.
- Entity country
- 🇺🇸 United States
- Founded
- 2012, per LinkedIn
- Domain registered
- 18 Dec 1996
- Employees
- 51,047 on LinkedIn
- Own store
- oreo.com · Shopify · USD
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OREO
What people ask Google about OREO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OREO legit or a scam?
According to Gravity by Benchr, OREO is a brand based in the United States: its website has existed since December 1996, it sells on a Shopify store, it employs 51,047 people on LinkedIn, it has 3,865,889 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OREO reviews
Customers rate OREO 2.0 out of 5 on Trustpilot over 134 reviews, 25 of them in the last twelve months: 14% give five stars, 60% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OREO sell?
OREO is a brand that sells cookies, personalized gifts, recipes, and merchandise. Gravity by Benchr classifies it under Food Items, with Bakery making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OREO cost?
OREO's best seller, OREOiD Gift Box - 12ct, sells from US$29.99 to US$44.99 on oreo.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check oreo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OREO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OREO advertises on Facebook and Instagram and on Google, where its offers often run. Check oreo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OREO?
OREO sells on its own website, oreo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OREO?
Gravity by Benchr records a company based in United States, founded in 2012 according to LinkedIn, on a domain registered in 1996, with 51,047 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OREO growing?
Not at the moment. Gravity by Benchr estimates about 871,400 visits to oreo.com in September 2026, down 3% in a month and down 12% over three months. OREO ranks #20 of 20,419 Food Items brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OREO use?
Gravity by Benchr identifies oreo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OREO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OREO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United States?
Among Food Items brands in the United States in the Gravity by Benchr index, OREO ranks #20 of 20,419 by estimated traffic. Its closest competitors on the same market are Crumble, Biscuiteers, Cookie Cartel, Crumbl Cookies and cheryls.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OREO.