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- Organic Formula Shop
Brand page · Nursing & Feeding · Netherlands
Organic Formula Shop traffic, ads & competitors 50.5k visits a month, 33 active Meta ads.
Organic Formula Shop — Organic Formula Shop is an online retailer that sells premium European organic baby formula from brands like HiPP, Holle, Kendamil UK, and Lebenswert, shipping from their EU warehouse to US families. In September 2026 organicformulashop.com drew an estimated 50.5k visits, down 33% on the month before. It ranks #35 of 636 Nursing & Feeding brands in the Netherlands and holds a 4.2 Trustpilot rating over 27 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Organic Formula Shop is an online retailer that sells premium European organic baby formula from brands like HiPP, Holle, Kendamil UK, and Lebenswert, shipping from their EU warehouse to US families.
01 · Traffic
Organic Formula Shop website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Organic Formula Shop drew an estimated 50.5k visits in September 2026, down 33% on the month before and down 8% over three months.
- Worldwide#168,609of 4.5m sites · Top 5%
- In United States#54,024of 1.2m sites · Top 5%
- Nursing & Feeding, worldwide#192of 5,006 brands · Top 5%
- Nursing & Feeding, United States#35of 636 brands · Top 10%
50.5k
estimated visits in September
1 mo ▼ −32.7%4 mo ▼ −7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Organic Formula Shop reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Organic Formula Shop holds 4.2 out of 5 on Trustpilot over 27 reviews, 20 of them in the last twelve months: 67% of customers give five stars and 33% one star. That volume places Organic Formula Shop in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Organic Formula Shop best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Organic Formula Shop sells on Shopify, 96% of its catalogue in stock. The best seller is Hipp Dutch Organic Formula - Stage 2, at US$149.97–US$563.88, followed by Priority order processing and HiPP Dutch Organic Formula - Stage 1.
#1Hipp Dutch Organic Formula - Stage 2Organic Formula ShopUS$149.97–US$563.88In stock
#2Priority order processingOrganic Formula ShopUS$5.99In stock
#3HiPP Dutch Organic Formula - Stage 1Organic Formula ShopUS$149.97–US$563.88In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Organic Formula Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$173.96
- Currency
- USD
04 · Ads
Organic Formula Shop ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Organic Formula Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2022 (image, text, video).
Premium Kendamil FormulasOrganic Formula Shop2 Oct 2026image
Organic Formula ShopOrganic Formula Shop17 Sept 2026image
Kendamil UK Organic Cow Formula - Stage 2Organic Formula Shop15 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Evergreen Company B.V.verified
Text ad20 Oct 2026Evergreen Company B.V.verified
Text ad20 Oct 2026Evergreen Company B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Organic Formula Shop influencers
The creators who tag @organicformulashop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Organic Formula Shop competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Organic Formula Shop among Nursing & Feeding brands in the Netherlands. The closest is Baby Loves Organics, then The Milky Box, My Organic Formula, Organic Formula Warehouse, YumiBabi, Organic Formula Now.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Baby Loves Organicsbabylovesorganics.com | |||||||
| The Milky Boxthemilkybox.com | |||||||
| My Organic Formulamyorganicformula.com | |||||||
| Organic Formula Warehouseorganicformulawarehouse.com | |||||||
| YumiBabiyumibabiwholesale.com | |||||||
| Organic Formula Noworganicformulanow.com |
07 · Company
Who is behind Organic Formula Shop?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Organic Formula Shop is a company based in Amsterdam, Netherlands, on a domain registered in April 2020.
- Entity country
- 🇳🇱 Netherlands · Amsterdam
- Domain registered
- 14 Apr 2020
- Own store
- organicformulashop.com · Shopify · USD
- Catalogue
- 30 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Organic Formula Shop
What people ask Google about Organic Formula Shop.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Organic Formula Shop legit or a scam?
According to Gravity by Benchr, Organic Formula Shop is a brand based in Amsterdam, Netherlands: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 3,166 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Organic Formula Shop reviews
Customers rate Organic Formula Shop 4.2 out of 5 on Trustpilot over 27 reviews, 20 of them in the last twelve months: 67% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Organic Formula Shop?
Organic Formula Shop is an online retailer that sells premium European organic baby formula from brands like HiPP, Holle, Kendamil UK, and Lebenswert, shipping from their EU warehouse to US families. Gravity by Benchr classifies it under Nursing & Feeding, with Baby & Toddler Food making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Organic Formula Shop expensive?
Organic Formula Shop's best seller, Hipp Dutch Organic Formula - Stage 2, sells from US$149.97 to US$563.88 on organicformulashop.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check organicformulashop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Organic Formula Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Organic Formula Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check organicformulashop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Organic Formula Shop?
Organic Formula Shop sells on its own website, organicformulashop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Organic Formula Shop?
Gravity by Benchr records a company based in Amsterdam, Netherlands, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Organic Formula Shop growing?
Not at the moment. Gravity by Benchr estimates about 50,500 visits to organicformulashop.com in September 2026, down 33% in a month and down 8% over three months. Organic Formula Shop ranks #35 of 636 Nursing & Feeding brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Organic Formula Shop use?
Gravity by Benchr identifies organicformulashop.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records.
How much does Organic Formula Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Organic Formula Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Nursing & Feeding brands in the Netherlands?
Among Nursing & Feeding brands in the Netherlands in the Gravity by Benchr index, Organic Formula Shop ranks #35 of 636 by estimated traffic. Its closest competitors on the same market are Baby Loves Organics, The Milky Box, My Organic Formula, Organic Formula Warehouse and YumiBabi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Organic Formula Shop.