Brand page · Jewelry · United States

Origami Owl Top 5% worldwide Top 5% in United States Top 5% in Jewelry Top 5% in Jewelry in United States
origamiowl.com·🇺🇸 Gilbert, United States· Shopify·Since 2010

Origami Owl: 49.2k visits a month, 182 active Meta ads, Gravity score 579.

Origami Owl — Origami Owl is a jewelry company that creates customizable and meaningful charm jewelry, including Living Lockets and personalized pieces that tell personal stories. In September 2026 origamiowl.com drew an estimated 49.2k visits, up 7% on the month before. It ranks #695 of 33,382 Jewelry brands in United States and holds a 2.3 Trustpilot rating over 10 reviews.

origamiowl.com@origamiowl 154kYouTube 11.1kFacebookLinkedIn 6.8kTrustpilot 2.3Meta Ad Library 182

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
49.2k
+7% vs. August 2026
Instagram followers
154k
4,205 posts · @origamiowl
Trustpilot
2.3
10 reviews · 2 in 12 months
Meta ads
182
active · on Google since 2025
Products
86%
in stock · 82 collections
Rank in United States
#695
of 33,382 in Jewelry
LinkedIn
6.8k
followers · 2,006 employees
Earned media value
€472.3
per month, Instagram

Gravity score

579/ 1000 · 10 of 10 indicators rated
Brand Power506
Momentum427
Performance803

Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Origami Owl is a jewelry company that creates customizable and meaningful charm jewelry, including Living Lockets and personalized pieces that tell personal stories.

01 · Traffic

How much traffic Origami Owl gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Origami Owl drew an estimated 49.2k visits in September 2026, up 7% on the month before and down 16% over three months.

  • Worldwide#172,495of 4.5m sites · Top 5%
  • In United States#55,205of 1.2m sites · Top 5%
  • Jewelry, worldwide#3,944of 132,285 brands · Top 5%
  • Jewelry, United States#695of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

49.2k

estimated visits in September

1 mo ▲ +7.0%4 mo ▼ −16.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Origami Owl.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Origami Owl holds 2.3 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% of customers give five stars and 60% one star.

Trustpilotread 20 Oct 2026
2.3TrustScore · 10 reviews · 2 in 12 months
5 ★30%
4 ★0%
3 ★0%
2 ★10%
1 ★60%

Clothing Store Jewelry Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Origami Owl sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Origami Owl sells on Shopify, 86% of its catalogue in stock. The best seller is Ball Station Chain, at US$22.00–US$24.00, followed by Charm Pendant Initials and Uppercase Silver Letter Floating Charms.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Charms & Pendants64%
Necklaces11%
Bracelets4%
Earrings4%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry96%
Personal Care3%
Event Tickets0%
Toys0%
Hobbies & Creative Arts0%

The dominant category places Origami Owl in its comparison group.

Prices and ratingsstore data
Average rating
4.74 / 5
Rated products
30% of the catalogue
In stock
86%
Upper price quartile
US$36.00
Currency
USD

05 · Influencers

Who talks about Origami Owl.

The creators who tag @origamiowl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @origamiowl on Instagram, led by Chrissy Weems (24.8k followers, 32.1% engagement).

Influencersaccounts tagging @origamiowl · Instagram
AccountProfileFollowersEngagementTagsRelationship
CChrissy Weems@chrissyweems · 🇺🇸 USFashion style luxury Creator24.8k32.1%1Tagged @origamiowl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Origami Owl competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Origami Owl among Jewelry brands in United States. The closest is Gratia Pearl, then Gabriela Ceballos Jewelry, Elisa Charms, Rob Steins, LINK, cutandcropped.

CompetitorsJewelry · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Gratia Pearlgratiapearl.com
Gabriela Ceballos Jewelrygabrielaceballos.com
Elisa Charmselisacharms.com
Rob Steinsrobsteins.com
LINKlinknecklaces.com
cutandcroppedcutandcropped.com
Competitors Gravity finds for Origami Owl. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Origami Owl with Gratia Pearl

07 · Company

The company behind Origami Owl.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Origami Owl is a company based in Gilbert, United States, founded in 2010 according to LinkedIn, on a domain registered in July 2010. It employs about 2,006 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Gilbert
Founded
2010, per LinkedIn
Domain registered
8 Jul 2010
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
2,006 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
origamiowl.com · Shopify · USD
Catalogue
82 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Origami Owl

What people ask Google about Origami Owl.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Origami Owl a legit company?

According to Gravity by Benchr, Origami Owl is a brand based in Gilbert, United States: its website has existed since July 2010, it sells on a Shopify store, it employs 2,006 people on LinkedIn, it has 154,389 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Origami Owl reviews

Customers rate Origami Owl 2.3 out of 5 on Trustpilot over 10 reviews, 2 of them in the last twelve months: 30% give five stars, 60% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Origami Owl?

Origami Owl is a jewelry company that creates customizable and meaningful charm jewelry, including Living Lockets and personalized pieces that tell personal stories. Gravity by Benchr classifies it under Jewelry, with Charms & Pendants making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Origami Owl expensive?

Origami Owl's best seller, Ball Station Chain, sells from US$22.00 to US$24.00 on origamiowl.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check origamiowl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Origami Owl promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Origami Owl advertises on Facebook and Instagram and on Google, where its offers often run. Check origamiowl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Origami Owl?

Origami Owl sells on its own website, origamiowl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Origami Owl?

Gravity by Benchr records a company based in Gilbert, United States, founded in 2010 according to LinkedIn, on a domain registered in 2010, with 2,006 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Origami Owl growing?

Not at the moment. Gravity by Benchr estimates about 49,200 visits to origamiowl.com in September 2026, up 7% in a month and down 16% over three months. Origami Owl ranks #695 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Origami Owl use?

Gravity by Benchr identifies origamiowl.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Origami Owl spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Origami Owl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United States?

Among Jewelry brands in United States in the Gravity by Benchr index, Origami Owl ranks #695 of 33,382 by estimated traffic. Its closest competitors on the same market are Gratia Pearl, Gabriela Ceballos Jewelry, Elisa Charms, Rob Steins and LINK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Origami Owl.