Brand page · Camera & Optic Accessories · South Africa
Orms: 143k visits a month, 20 active Meta ads.
Orms — Orms Direct is an online camera store in South Africa that sells photography and videography equipment including cameras, lenses, memory cards, tripods, camera bags, and accessories. In September 2026 ormsdirect.co.za drew an estimated 143k visits, down 12% on the month before. It ranks #1 of 28 Camera & Optic Accessories brands in South Africa.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Orms Direct is an online camera store in South Africa that sells photography and videography equipment including cameras, lenses, memory cards, tripods, camera bags, and accessories.
01 · Traffic
How much traffic Orms gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Orms drew an estimated 143k visits in September 2026, down 12% on the month before and down 13% over three months.
- Worldwide#69,255of 4.5m sites · Top 5%
- In South Africa#395of 33.7k sites · Top 5%
- Camera & Optic Accessories, worldwide#171of 6,901 brands · Top 5%
- Camera & Optic Accessories, South Africa#1of 28 brands · Top 5%
143k
estimated visits in September
1 mo ▼ −12.4%4 mo ▼ −12.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Orms.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Orms holds 3.8 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 80% of customers give five stars and 0% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Orms sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Orms sells on Shopify, 40% of its catalogue in stock. The best seller is Orms Cleaning Kit, at ZAR 195.00, followed by ORMS Gift Voucher and SanDisk 128GB Extreme PRO 200MB/s UHS-I SDXC Memory Card.
#1Orms Cleaning KitOrmsZAR 195.00In stock
#2ORMS Gift VoucherOrmsZAR 250.00–ZAR 10,000.00In stock
#3SanDisk 128GB Extreme PRO 200MB/s UHS-I SDXC Memory CardOrmsZAR 1,175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Orms in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 3% of the catalogue
- In stock
- 40%
- Upper price quartile
- US$526.74
- Currency
- ZAR
04 · Ads
What Orms is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Orms runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Level Up Your Cinematography with Nikon & Kgabo LegoraOrms7 Oct 2026video
Money can’t buy happiness, but it can build a space like this. Step into the new ORMS Broadcasting Room, fully equipped and ready for yourOrms6 Oct 2026video
Make a Splash, Capture the Moment! 📸💦Orms2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ORMS (PTY) LTDverified
Text ad20 Oct 2026ORMS (PTY) LTDverified
Text ad20 Oct 2026ORMS (PTY) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Orms.
The creators who tag @ormsdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ormsdirect on Instagram, led by Garden Route (47.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGarden Route@gardenroute · 🇿🇦 ZA | Travel tourism exploration Creator | 47.6k | 0.4% | 11 | Tagged @ormsdirect |
06 · Competitors according to Gravity
Who Orms competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Orms among Camera & Optic Accessories brands in South Africa. The closest is bhphotovideo.com, then Henry's, Adorama, missnumerique.com, Focus Camera, Unique Photo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bhphotovideo.combhphotovideo.com | |||||||
| Henry'shenrys.com | |||||||
| Adoramaadorama.com | |||||||
| missnumerique.commissnumerique.com | |||||||
| Focus Camerafocuscamera.com | |||||||
| Unique Photouniquephoto.com |
07 · Company
The company behind Orms.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Orms is a company based in Cape Town, South Africa, founded in 1996 according to LinkedIn. It employs about 79 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇿🇦 South Africa · Cape Town
- Founded
- 1996, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 79 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ormsdirect.co.za · Shopify · ZAR
- Catalogue
- 732 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Orms
What people ask Google about Orms.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Orms legit or a scam?
According to Gravity by Benchr, Orms is a brand based in Cape Town, South Africa: it sells on a Shopify store, it employs 79 people on LinkedIn, it has 80,851 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Orms known for?
Orms Direct is an online camera store in South Africa that sells photography and videography equipment including cameras, lenses, memory cards, tripods, camera bags, and accessories. Gravity by Benchr classifies it under Camera & Optic Accessories, with Camera Parts & Accessories making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Orms prices: how much is it?
Orms' best seller, Orms Cleaning Kit, sells ZAR 195.00 on ormsdirect.co.za. 40% of the catalogue is in stock. Gravity does not track prices daily: check ormsdirect.co.za before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Orms have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Orms advertises on Facebook and Instagram and on Google, where its offers often run. Check ormsdirect.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Orms?
Orms sells on its own website, ormsdirect.co.za, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Orms?
Gravity by Benchr records a company based in Cape Town, South Africa, founded in 1996 according to LinkedIn, with 79 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Orms doing well?
Not at the moment. Gravity by Benchr estimates about 143,500 visits to ormsdirect.co.za in September 2026, down 12% in a month and down 13% over three months. Orms ranks #1 of 28 Camera & Optic Accessories brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Orms use?
Gravity by Benchr identifies ormsdirect.co.za as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
What is Orms' ad budget?
Gravity by Benchr does not publish a spend figure for Orms on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Camera & Optic Accessories brands in South Africa?
Among Camera & Optic Accessories brands in South Africa in the Gravity by Benchr index, Orms ranks #1 of 28 by estimated traffic. Its closest competitors on the same market are bhphotovideo.com, Henry's, Adorama, missnumerique.com and Focus Camera. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Orms.