Brand page · Clothing · United States
Orolay: 72.4k visits a month, 65 active Meta ads, Gravity score 568.
Orolay — Orolay is a fashion brand that specializes in outerwear including puffer jackets, down jackets, puffer vests, and trench coats for women, men, and children, offering accessible style for active individuals. In September 2026 orolay.com drew an estimated 72.4k visits, up 56% on the month before. It ranks #2,038 of 97,158 Clothing brands in United States and holds a 1.8 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Orolay is a fashion brand that specializes in outerwear including puffer jackets, down jackets, puffer vests, and trench coats for women, men, and children, offering accessible style for active individuals.
01 · Traffic
How much traffic Orolay gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Orolay drew an estimated 72.4k visits in September 2026, up 56% on the month before and up 139% over three months.
- Worldwide#123,779of 4.5m sites · Top 5%
- In United States#40,220of 1.2m sites · Top 5%
- Clothing, worldwide#11,953of 459,295 brands · Top 5%
- Clothing, United States#2,038of 97,158 brands · Top 5%
72.4k
estimated visits in September
1 mo ▲ +55.8%4 mo ▲ +139.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Orolay.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Orolay holds 1.8 out of 5 on Trustpilot over 29 reviews, 22 of them in the last twelve months: 7% of customers give five stars and 76% one star. That volume places Orolay in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Outerwear Store Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Orolay sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Orolay sells on Shopify, 100% of its catalogue in stock. The best seller is 092 Universe® Women's Thickened Down Jacket, at US$159.99–US$164.99, followed by Single-Breasted Trench Coat and Fleece-Lined Hooded Parka Jacket with Pockets.
#1092 Universe® Women's Thickened Down JacketOrolayUS$159.99–US$164.99In stock
#2Single-Breasted Trench CoatOrolayUS$114.99–US$124.99In stock
#3Fleece-Lined Hooded Parka Jacket with PocketsOrolayUS$139.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Orolay in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 61% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$139.00
- Currency
- USD
04 · Ads
What Orolay is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Orolay runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Meet Your Everyday ParkaOrolay.nyc7 Oct 2026video
The Modern Wool CoatOrolay.nyc6 Oct 2026video
Full-Length WarmthOrolay.nyc6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Digital Fundaverified
Text ad20 Oct 2026Orolay NY INCverified
Text ad20 Oct 2026Orolay NY INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Orolay.
The creators who tag @orolay.nyc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @orolay.nyc on Instagram, led by Dominique Baker - Skin | Hair | Travel Expert (280k followers, 12.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDominique Baker - Skin | Hair | Travel Expert@dominique.baker · 🇺🇸 US | Beauty cosmetics skincare Creator | 280k | 12.1% | 1 | Tagged @orolay.nyc |
06 · Competitors according to Gravity
Who Orolay competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Orolay among Clothing brands in United States. The closest is Walls, then Blanc Noir Online Store, FRENCHMAUVE, Knightweave, RaysApparelCo, Charles River.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wallswalls.com | |||||||
| Blanc Noir Online Storeblancnoirusa.com | |||||||
| FRENCHMAUVEfrenchmauve.com | |||||||
| Knightweaveknightweave.com | |||||||
| RaysApparelCoraysapparelco.com | |||||||
| Charles Rivercharlesriver.com |
07 · Company
The company behind Orolay.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Orolay is a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in March 2014. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2012, per LinkedIn
- Domain registered
- 18 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- orolay.com · Shopify · USD
- Catalogue
- 233 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Orolay
What people ask Google about Orolay.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Orolay legit?
According to Gravity by Benchr, Orolay is a brand based in New York, United States: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 22,494 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Orolay reviews: is it worth it?
Customers rate Orolay 1.8 out of 5 on Trustpilot over 29 reviews, 22 of them in the last twelve months: 7% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Orolay known for?
Orolay is a fashion brand that specializes in outerwear including puffer jackets, down jackets, puffer vests, and trench coats for women, men, and children, offering accessible style for active individuals. Gravity by Benchr classifies it under Clothing, with Outerwear making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Orolay prices: how much is it?
Orolay's best seller, 092 Universe® Women's Thickened Down Jacket, sells from US$159.99 to US$164.99 on orolay.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check orolay.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Orolay have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Orolay advertises on Facebook and Instagram and on Google, where its offers often run. Check orolay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Orolay?
Orolay sells on its own website, orolay.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Orolay?
Gravity by Benchr records a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in 2014, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Orolay doing well?
Yes. Gravity by Benchr estimates about 72,400 visits to orolay.com in September 2026, up 56% in a month and up 139% over three months. Orolay ranks #2,038 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Orolay use?
Gravity by Benchr identifies orolay.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Orolay's ad budget?
Gravity by Benchr does not publish a spend figure for Orolay on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Orolay ranks #2,038 of 97,158 by estimated traffic. Its closest competitors on the same market are Walls, Blanc Noir Online Store, FRENCHMAUVE, Knightweave and RaysApparelCo. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Orolay.