Brand page · Clothing · Australia
ORPHE: 38.9k visits a month, 32 active Meta ads, Gravity score 612.
ORPHE — ORPHE is an Australian based swim and resort wear label that sells swimwear, beachwear and resortwear online. In September 2026 orphe.com.au drew an estimated 38.9k visits, up 16% on the month before. It ranks #782 of 12,275 Clothing brands in Australia and holds a 3.0 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ORPHE is an Australian based swim and resort wear label that sells swimwear, beachwear and resortwear online.
01 · Traffic
How much traffic ORPHE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ORPHE drew an estimated 38.9k visits in September 2026, up 16% on the month before and up 37% over three months.
- Worldwide#210,441of 4.5m sites · Top 5%
- In Australia#5,290of 105k sites · Top 10%
- Clothing, worldwide#20,162of 459,295 brands · Top 5%
- Clothing, Australia#782of 12,275 brands · Top 10%
38.9k
estimated visits in September
1 mo ▲ +15.7%4 mo ▲ +36.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ORPHE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ORPHE holds 3.0 out of 5 on Trustpilot over 16 reviews, 8 of them in the last twelve months: 44% of customers give five stars and 44% one star.
Clothing Store Women's Clothing Store Swimwear Store Beach Clothing Store Lingerie Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ORPHE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ORPHE sells on Shopify, 85% of its catalogue in stock. The best seller is NIRVANA Halter Bikini Top, at A$89.00, followed by VIXEN Bikini Top and SANGRIA Bikini Top.
#1NIRVANA Halter Bikini TopORPHEA$89.00In stock
#2VIXEN Bikini TopORPHEA$49.00In stock
#3SANGRIA Bikini TopORPHEA$89.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ORPHE in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 77% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$62.07
- Currency
- AUD
04 · Ads
What ORPHE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ORPHE runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2026 (text).
A best seller for a reasonOrphe6 Oct 2026video
A best seller for a reasonOrphe1 Oct 2026video
Made by girls, for girls 🍒Orphe1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad4 Sept 2026Phong Y. Khangverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ORPHE.
The creators who tag @orphe__ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @orphe__ on Instagram, led by Rebekah May (52.4k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRebekah May@rebekahmaay · 🇦🇺 AU | Beauty cosmetics skincare Creator | 52.4k | 1.3% | 2 | Tagged @orphe__ |
06 · Competitors according to Gravity
Who ORPHE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ORPHE among Clothing brands in Australia. The closest is Sylk Swim, then LOLEIA, bambaswim.com.au, Artesands, TJ SWIM, bond-eye swim.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sylk Swimsylkswim.com | |||||||
| LOLEIAloleiaswim.com | |||||||
| bambaswim.com.aubambaswim.com.au | |||||||
| Artesandsartesands.com | |||||||
| TJ SWIMtjswim.com | |||||||
| bond-eye swimbond-eye.com |
07 · Company
The company behind ORPHE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ORPHE is a company based in thomastown, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · thomastown
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- orphe.com.au · Shopify · AUD
- Catalogue
- 28 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ORPHE
What people ask Google about ORPHE.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ORPHE legit or a scam?
According to Gravity by Benchr, ORPHE is a brand based in thomastown, Australia: it sells on a Shopify store, it has 48,446 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ORPHE?
Customers rate ORPHE 3.0 out of 5 on Trustpilot over 16 reviews, 8 of them in the last twelve months: 44% give five stars, 44% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ORPHE known for?
ORPHE is an Australian based swim and resort wear label that sells swimwear, beachwear and resortwear online. Gravity by Benchr classifies it under Clothing, with Swimwear making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ORPHE expensive?
ORPHE's best seller, NIRVANA Halter Bikini Top, sells A$89.00 on orphe.com.au. 85% of the catalogue is in stock. Gravity does not track prices daily: check orphe.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ORPHE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ORPHE advertises on Facebook and Instagram and on Google, where its offers often run. Check orphe.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ORPHE?
ORPHE sells on its own website, orphe.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is ORPHE doing well?
Yes. Gravity by Benchr estimates about 38,900 visits to orphe.com.au in September 2026, up 16% in a month and up 37% over three months. ORPHE ranks #782 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ORPHE use?
Gravity by Benchr identifies orphe.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ORPHE's ad budget?
Gravity by Benchr does not publish a spend figure for ORPHE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, ORPHE ranks #782 of 12,275 by estimated traffic. Its closest competitors on the same market are Sylk Swim, LOLEIA, bambaswim.com.au, Artesands and TJ SWIM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ORPHE.