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  5. Ortlieb

Brand page · Outdoor Recreation · Germany

Ortlieb Top 1% worldwide Top 1% in Germany Top 1% in Outdoor Recreation Top 1% in Outdoor Recreation in Germany
ortlieb.com·🇩🇪 Germany· Shopify·Since 1996

Ortlieb traffic, ads & competitors 439k visits a month, 20 active Meta ads, Gravity score 583.

Ortlieb — ORTLIEB Sportartikel GmbH is a German manufacturer of waterproof bicycle bags. In September 2026 ortlieb.com drew an estimated 439k visits, down 13% on the month before. It ranks #11 of 1,894 Outdoor Recreation brands in Germany and holds a 4.4 Trustpilot rating over 180 reviews.

ortlieb.com@ortlieb_waterproof 111kFacebookLinkedIn 5.8kTrustpilot 4.4Meta Ad Library 20

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
439k
−13% vs. August 2026
Instagram followers
111k
1,759 posts · @ortlieb_waterproof
Trustpilot
4.4
180 reviews · 82 in 12 months
Meta ads
20
active · on Google since 2022
Products
96%
in stock
Rank in Germany
#11
of 1,894 in Outdoor Recreation
LinkedIn
5.8k
followers · 57 employees
Earned media value
—
Data not available

Gravity score

583/ 1000 · 8 of 10 indicators rated
Brand Power633
Momentum461
Performance655

Percentiles within 61 peers: Outdoor Recreation brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

ORTLIEB Sportartikel GmbH is a German manufacturer of waterproof bicycle bags.

01 · Traffic

Ortlieb website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Ortlieb drew an estimated 439k visits in September 2026, down 13% on the month before and down 20% over three months.

  • Worldwide#27,602of 4.5m sites · Top 1%
  • In Germany#1,253of 184k sites · Top 1%
  • Outdoor Recreation, worldwide#269of 101,136 brands · Top 1%
  • Outdoor Recreation, Germany#11of 1,894 brands · Top 1%
Monthly visitssource Sept 2026

439k

estimated visits in September

1 mo ▼ −12.8%4 mo ▼ −20.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Ortlieb reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Ortlieb holds 4.4 out of 5 on Trustpilot over 180 reviews, 82 of them in the last twelve months: 69% of customers give five stars and 23% one star. That volume places Ortlieb in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 180 reviews · 82 in 12 months
Top 30% review volumeTop 30% rating quality
5 ★69%
4 ★1%
3 ★3%
2 ★5%
1 ★23%

Outdoor Clothing and Equipment Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Ortlieb best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Ortlieb sells on Shopify, 96% of its catalogue in stock. The best seller is Quick-Rack, at €100.00–€125.00, followed by QL2-Lock and Vario 26L.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cycling79%
Duffel Bags5%
Laptop Backpacks3%
Hiking Backpacks3%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation82%
Backpacks7%
Duffel Bags5%
Luggage Accessories4%
Cosmetic & Toiletry Bags1%

The dominant category places Ortlieb in its comparison group.

Prices and ratingsstore data
Average rating
4.55 / 5
Rated products
76% of the catalogue
In stock
96%
Upper price quartile
US$106.26
Currency
EUR

05 · Influencers

Ortlieb influencers

The creators who tag @ortlieb_waterproof on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @ortlieb_waterproof on Instagram, led by 2 Locos On Wheels (13.6k followers, 2.3% engagement).

Influencersaccounts tagging @ortlieb_waterproof · Instagram
AccountProfileFollowersEngagementTagsRelationship
22 Locos On Wheels@2locosonwheels · INTLPets nature Creator13.6k2.3%10Tagged @ortlieb_waterproof
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Ortlieb competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Ortlieb among Outdoor Recreation brands in Germany. The closest is Tailfin, then Apidura, ROCKBROS-US, bike-packing.de, Buxumbox, SKS GERMANY.

CompetitorsOutdoor Recreation · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Tailfintailfin.cc
Apiduraapidura.com
ROCKBROS-USrockbrosbike.us
bike-packing.debike-packing.de
Buxumboxbuxumbox.com
SKS GERMANYsks-germany.com
Competitors Gravity finds for Ortlieb. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Ortlieb with Tailfin

07 · Company

Who is behind Ortlieb?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Ortlieb is a company based in Germany, founded in 1982 according to LinkedIn, on a domain registered in May 1996. It employs about 57 people.

Legal entityGravity index, Nov 2026
Entity country
🇩🇪 Germany
Founded
1982, per LinkedIn
Domain registered
28 May 1996
Employees
57 on LinkedIn
DistributionGravity index, Nov 2026
Own store
ortlieb.com · Shopify · EUR
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Ortlieb

What people ask Google about Ortlieb.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Ortlieb legit?

According to Gravity by Benchr, Ortlieb is a brand based in Germany: its website has existed since May 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 111,216 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Ortlieb?

Customers rate Ortlieb 4.4 out of 5 on Trustpilot over 180 reviews, 82 of them in the last twelve months: 69% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Ortlieb?

ORTLIEB Sportartikel GmbH is a German manufacturer of waterproof bicycle bags. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Ortlieb expensive?

Ortlieb's best seller, Quick-Rack, sells from €100.00 to €125.00 on ortlieb.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check ortlieb.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Ortlieb have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Ortlieb advertises on Facebook and Instagram and on Google, where its offers often run. Check ortlieb.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Ortlieb?

Ortlieb sells on its own website, ortlieb.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Ortlieb?

Gravity by Benchr records a company based in Germany, founded in 1982 according to LinkedIn, on a domain registered in 1996, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Ortlieb growing?

Not at the moment. Gravity by Benchr estimates about 438,500 visits to ortlieb.com in September 2026, down 13% in a month and down 20% over three months. Ortlieb ranks #11 of 1,894 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Ortlieb use?

Gravity by Benchr identifies ortlieb.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Ortlieb's ad budget?

Gravity by Benchr does not publish a spend figure for Ortlieb on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Germany?

Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, Ortlieb ranks #11 of 1,894 by estimated traffic. Its closest competitors on the same market are Tailfin, Apidura, ROCKBROS-US, bike-packing.de and Buxumbox. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ortlieb.