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- Oscar Wylee
Brand page · Personal Care · Australia
Oscar Wylee: 494k visits a month, 427 active Meta ads, Gravity score 681.
Oscar Wylee — Oscar Wylee is an Australian optometrist chain that sells glasses, sunglasses and provides eye care services with optometrists across multiple locations. In September 2026 oscarwylee.com.au drew an estimated 494k visits, down 15% on the month before. It ranks #8 of 6,103 Personal Care brands in Australia and holds a 4.5 Trustpilot rating over 131 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Oscar Wylee is an Australian optometrist chain that sells glasses, sunglasses and provides eye care services with optometrists across multiple locations.
01 · Traffic
How much traffic Oscar Wylee gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Oscar Wylee drew an estimated 494k visits in September 2026, down 15% on the month before and down 9% over three months.
- Worldwide#25,069of 4.5m sites · Top 1%
- In Australia#482of 105k sites · Top 1%
- Personal Care, worldwide#955of 215,119 brands · Top 1%
- Personal Care, Australia#8of 6,103 brands · Top 1%
494k
estimated visits in September
1 mo ▼ −14.6%4 mo ▼ −9.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Oscar Wylee.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Oscar Wylee holds 4.5 out of 5 on Trustpilot over 131 reviews, 106 of them in the last twelve months: 77% of customers give five stars and 18% one star. That volume places Oscar Wylee in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Health & Medical
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Oscar Wylee sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Oscar Wylee's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Oscar Wylee in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Oscar Wylee is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Oscar Wylee runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Book an Eye Test TodayOscar Wylee Eyewear13 Oct 2026image
1 Complete Pair from $169. Look & See today.Oscar Wylee Eyewear12 Oct 2026image
1 pair. $169. 👓Oscar Wylee Eyewear12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Oscar Wylee Pty Ltdverified
Text ad19 Oct 2026Oscar Wylee Pty Ltdverified
Text ad19 Oct 2026Oscar Wylee Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Oscar Wylee.
The creators who tag @oscarwylee on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oscarwylee on Instagram, led by 𝐍𝐢𝐧𝐚 𝐒𝐤𝐲 (12k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐍𝐢𝐧𝐚 𝐒𝐤𝐲@_ninasky · INTL | Photography visual arts Creator | 12k | 1.2% | 2 | Tagged @oscarwylee |
06 · Competitors according to Gravity
Who Oscar Wylee competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Oscar Wylee among Personal Care brands in Australia. The closest is Lensa, then Ópticas Lux, fielmann.ch, Vision Express, eyes and more, Eyeglass World.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lensalensa.ro | |||||||
| Ópticas Luxlux.mx | |||||||
| fielmann.chfielmann.ch | |||||||
| Vision Expressvisionexpress.com | |||||||
| eyes and moreeyesandmore.de | |||||||
| Eyeglass Worldeyeglassworld.com |
07 · Company
The company behind Oscar Wylee.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Oscar Wylee is a company based in Australia, founded in 2012 according to LinkedIn. It employs about 588 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2012, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 588 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oscarwylee.com.au · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Oscar Wylee
What people ask Google about Oscar Wylee.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Oscar Wylee a legit company?
According to Gravity by Benchr, Oscar Wylee is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 588 people on LinkedIn, it has 120,318 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Oscar Wylee reviews: is it worth it?
Customers rate Oscar Wylee 4.5 out of 5 on Trustpilot over 131 reviews, 106 of them in the last twelve months: 77% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Oscar Wylee sell?
Oscar Wylee is an Australian optometrist chain that sells glasses, sunglasses and provides eye care services with optometrists across multiple locations. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Oscar Wylee have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Oscar Wylee advertises on Facebook and Instagram and on Google, where its offers often run. Check oscarwylee.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Oscar Wylee?
Oscar Wylee sells on its own website, oscarwylee.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Oscar Wylee?
Gravity by Benchr records a company based in Australia, founded in 2012 according to LinkedIn, with 588 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Oscar Wylee doing well?
Not at the moment. Gravity by Benchr estimates about 494,300 visits to oscarwylee.com.au in September 2026, down 15% in a month and down 9% over three months. Oscar Wylee ranks #8 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Oscar Wylee use?
Gravity by Benchr identifies oscarwylee.com.au as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Oscar Wylee's ad budget?
Gravity by Benchr does not publish a spend figure for Oscar Wylee on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Oscar Wylee ranks #8 of 6,103 by estimated traffic. Its closest competitors on the same market are Lensa, Ópticas Lux, fielmann.ch, Vision Express and eyes and more. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Oscar Wylee.