Brand page · Personal Care · United States
OSEA: 380K visits a month, 223 active Meta ads, Gravity score 556.
OSEA — OSEA® Malibu is a vegan skincare and body care brand that creates products using organic ingredients and seaweed. The brand is family-owned and focuses on clean, cruelty-free skincare that respects the natural world. In September 2026 oseamalibu.com drew an estimated 380K visits, down 19% on the month before. It ranks #205 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OSEA® Malibu is a vegan skincare and body care brand that creates products using organic ingredients and seaweed. The brand is family-owned and focuses on clean, cruelty-free skincare that respects the natural world.
01 · Traffic
How much traffic OSEA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OSEA drew an estimated 380K visits in September 2026, down 19% on the month before and down 16% over three months.
- Worldwide#31,031of 4.5M sites · Top 1%
- In United States#10,070of 1.2M sites · Top 1%
- Personal Care, worldwide#1,274of 215,119 brands · Top 1%
- Personal Care, United States#205of 33,626 brands · Top 1%
380K
estimated visits in September
1 mo ▼ −19.3%4 mo ▼ −16.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OSEA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OSEA holds 2.5 out of 5 on Trustpilot over 8 reviews, 6 of them in the last twelve months: 38% of customers give five stars and 50% one star.
Health and Beauty Shop Cosmetics Store Beauty Product Supplier Beauty Supply Store Cosmetic Products Manufacturer Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OSEA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OSEA sells on Shopify, 98% of its catalogue in stock. The best seller is Undaria Algae™ Body Oil, at US$16.00–US$84.00, followed by Anti-Aging Body Balm and Undaria Algae™ Body Butter.
#1Undaria Algae™ Body OilOSEAUS$16.00–US$84.00In stock
Anti-Aging Body BalmOSEAUS$20.00–US$84.00In stock
Undaria Algae™ Body ButterOSEAUS$26.00–US$54.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OSEA in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 90% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$53.00
- Currency
- USD
04 · Ads
What OSEA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OSEA runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2022 (image, text, video).
NEW! Limited-Edition Vanilla Bean Body ButterOSEA7 Oct 2026image
NEW! Limited-Edition Vanilla Bean Body ButterOSEA6 Oct 2026image
Save $50 On These Best Sellers From Malibu to YouOSEA6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026OSEA International, LLCverified
Text ad20 Oct 2026OSEA International, LLCverified
Text ad20 Oct 2026OSEA International, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OSEA.
The creators who tag @oseamalibu on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @oseamalibu on Instagram, led by Jessica Cobabe | UGC Creator + Commercial Stylist (78.9K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Cobabe | UGC Creator + Commercial Stylist@styledbyjessicacobabe · 🇺🇸 US | Beauty cosmetics skincare Creator | 78.9K | 0.0% | 6 | Tagged @oseamalibu |
06 · Competitors according to Gravity
Who OSEA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OSEA among Personal Care brands in United States. The closest is us.elemis.com, then Biossance, Naturium, OLAY, de.caudalie.com, JOSIE MARAN.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| us.elemis.comus.elemis.com | |||||||
| Biossancebiossance.com | |||||||
| Naturiumnaturium.com | |||||||
| OLAYolay.com | |||||||
| de.caudalie.comde.caudalie.com | |||||||
| JOSIE MARANjosiemaran.com |
07 · Company
The company behind OSEA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OSEA is a company based in Venice, United States, founded in 1996 according to LinkedIn, on a domain registered in February 2007. It employs about 175 people, is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Venice
- Founded
- 1996, per LinkedIn
- Domain registered
- 27 Feb 2007
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 175 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- oseamalibu.com · Shopify · USD
- Catalogue
- 60 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OSEA
What people ask Google about OSEA.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OSEA legit or a scam?
According to Gravity by Benchr, OSEA is a brand based in Venice, United States: its website has existed since February 2007, it sells on a Shopify store, it employs 175 people on LinkedIn, it has 540,320 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does OSEA sell?
OSEA® Malibu is a vegan skincare and body care brand that creates products using organic ingredients and seaweed. The brand is family-owned and focuses on clean, cruelty-free skincare that respects the natural world. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is OSEA expensive?
OSEA's best seller, Undaria Algae™ Body Oil, sells from US$16.00 to US$84.00 on oseamalibu.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check oseamalibu.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
OSEA promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: OSEA advertises on Facebook and Instagram and on Google, where its offers often run. Check oseamalibu.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OSEA?
OSEA sells on its own website, oseamalibu.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind OSEA?
Gravity by Benchr records a company based in Venice, United States, founded in 1996 according to LinkedIn, on a domain registered in 2007, with 175 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OSEA doing well?
Not at the moment. Gravity by Benchr estimates about 379,900 visits to oseamalibu.com in September 2026, down 19% in a month and down 16% over three months. OSEA ranks #205 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OSEA use?
Gravity by Benchr identifies oseamalibu.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does OSEA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for OSEA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, OSEA ranks #205 of 33,626 by estimated traffic. Its closest competitors on the same market are us.elemis.com, Biossance, Naturium, OLAY, de.caudalie.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OSEA.