Brand page · Personal Care
OLAY: 322K visits a month, 553 active Meta ads.
OLAY — OLAY is a skincare brand that offers anti-aging skin care products, moisturizers, and cleansers. In September 2026 olay.com drew an estimated 322K visits, up 12% on the month before. It ranks #239 of 33,626 Personal Care brands and holds a 1.9 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
OLAY is a skincare brand that offers anti-aging skin care products, moisturizers, and cleansers.
01 · Traffic
How much traffic OLAY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OLAY drew an estimated 322K visits in September 2026, up 12% on the month before and down 48% over three months.
- Worldwide#35,422of 4.5M sites · Top 1%
- In United States#11,509of 1.2M sites · Top 1%
- Personal Care, worldwide#1,482of 215,119 brands · Top 1%
- Personal Care, United States#239of 33,626 brands · Top 1%
322K
estimated visits in September
1 mo ▲ +11.9%4 mo ▼ −48.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OLAY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OLAY holds 1.9 out of 5 on Trustpilot over 37 reviews, 12 of them in the last twelve months: 27% of customers give five stars and 49% one star. That volume places OLAY in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Cosmetics Store Health and Beauty Shop Beauty Product Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OLAY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OLAY sells on Shopify, 80% of its catalogue in stock. The best seller is Regenerist Retinol24 Night Moisturizer, at US$39.99, followed by Regenerist Retinol 24 MAX Night Moisturizer and Olay Ultimate Eyes Ultimate Eye Cream.
#1Regenerist Retinol24 Night MoisturizerOLAYUS$39.99In stock
#2Regenerist Retinol 24 MAX Night MoisturizerOLAYUS$46.65In stock
#3Olay Ultimate Eyes Ultimate Eye CreamOLAYUS$39.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OLAY in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 39% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$39.82
- Currency
- USD
04 · Ads
What OLAY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OLAY runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since June 2025 (image, text).
upgrading my skincare routine with @olay Super Serum at Walmart’s Fall Beauty Event!✨now until Oct. 21!!🛒 #OlayPartner #vancouvercreator #liOlay7 Oct 2026video
#ad WE WILL NEVER BE READY!!! Cross out two items in one daily with the new @olay Super Serum Body Lotion and SPF! It’s lightweight and madeOlay7 Oct 2026video
Get long-lasting moisture and glowing skin with Olay Super Serum body lotion 💫Olay7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad30 Jun 2026The Procter & Gamble Companyverified
Image ad29 Jun 2026The Procter & Gamble Companyverified
Image ad29 Jun 2026The Procter & Gamble Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OLAY.
The creators who tag @olay on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olay on Instagram, led by Jamie O'Donnell (37.3K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJamie O'Donnell@jamieoandco · 🇺🇸 US | Beauty cosmetics skincare Creator | 37.3K | 0.0% | 5 | Tagged @olay |
06 · Competitors according to Gravity
Who OLAY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OLAY among Personal Care brands. The closest is facetheory.com, then Kind Science, Obagi, Anua, Dermacy Labs, OSEA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| facetheory.comfacetheory.com | |||||||
| Kind Sciencekindscience.com | |||||||
| Obagiobagi.com | |||||||
| Anuaanua.com | |||||||
| Dermacy Labsdermacylabs.com | |||||||
| OSEAoseamalibu.com |
07 · Company
The company behind OLAY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OLAY is an e-commerce brand, founded in 2020 according to LinkedIn, on a domain registered in August 1995. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2020, per LinkedIn
- Domain registered
- 2 Aug 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olay.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OLAY
What people ask Google about OLAY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OLAY a legit company?
According to Gravity by Benchr, OLAY is a brand: its website has existed since August 1995, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 424,786 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
OLAY reviews: is it worth it?
Customers rate OLAY 1.9 out of 5 on Trustpilot over 37 reviews, 12 of them in the last twelve months: 27% give five stars, 49% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is OLAY known for?
OLAY is a skincare brand that offers anti-aging skin care products, moisturizers, and cleansers. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
OLAY prices: how much is it?
OLAY's best seller, Regenerist Retinol24 Night Moisturizer, sells US$39.99 on olay.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check olay.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does OLAY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OLAY advertises on Facebook and Instagram and on Google, where its offers often run. Check olay.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy OLAY?
OLAY sells on its own website, olay.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind OLAY?
Gravity by Benchr records a company, founded in 2020 according to LinkedIn, on a domain registered in 1995, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OLAY growing?
Not at the moment. Gravity by Benchr estimates about 322,300 visits to olay.com in September 2026, up 12% in a month and down 48% over three months. OLAY ranks #239 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OLAY use?
Gravity by Benchr identifies olay.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records.
What is OLAY's ad budget?
Gravity by Benchr does not publish a spend figure for OLAY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, OLAY ranks #239 of 33,626 by estimated traffic. Its closest competitors on the same market are facetheory.com, Kind Science, Obagi, Anua, Dermacy Labs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OLAY.