Brand page · Personal Care · United Kingdom

OSIMUK Top 10% worldwide Top 10% in United Kingdom Top 10% in Personal Care Top 10% in Personal Care in United Kingdom
osim.co.uk·🇬🇧 Crewe, United Kingdom· Shopify·Since 2004

OSIMUK: 30.2k visits a month, 27 active Meta ads, Gravity score 652.

OSIMUK — OSIMUK is a brand management and niche marketing company that develops and sells healthy lifestyle products including massage chairs, massagers, air purifiers, and fitness equipment. In September 2026 osim.co.uk drew an estimated 30.2k visits, up 50% on the month before. It ranks #581 of 8,226 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 254 reviews.

osim.co.uk@osim_uk 3.4kYouTube 27FacebookLinkedIn 1.8kTrustpilot 4.6Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
30.2k
+50% vs. August 2026
Instagram followers
3.4k
502 posts · @osim_uk
Trustpilot
4.6
254 reviews · 22 in 12 months
Meta ads
27
active · on Google since 2025
Products
69%
in stock · 17 collections
Rank in United Kingdom
#581
of 8,226 in Personal Care
LinkedIn
1.8k
followers · 11 employees
Earned media value
€1.1
per month, Instagram

Gravity score

652/ 1000 · 9 of 10 indicators rated
Brand Power599
Momentum748
Performance610

Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

OSIMUK is a brand management and niche marketing company that develops and sells healthy lifestyle products including massage chairs, massagers, air purifiers, and fitness equipment.

01 · Traffic

How much traffic OSIMUK gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

OSIMUK drew an estimated 30.2k visits in September 2026, up 50% on the month before and up 90% over three months.

  • Worldwide#261,556of 4.5m sites · Top 10%
  • In United Kingdom#13,606of 192k sites · Top 10%
  • Personal Care, worldwide#13,323of 215,119 brands · Top 10%
  • Personal Care, United Kingdom#581of 8,226 brands · Top 10%
Monthly visitssource Sept 2026

30.2k

estimated visits in September

1 mo ▲ +50.1%4 mo ▲ +90.2%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about OSIMUK.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

OSIMUK holds 4.6 out of 5 on Trustpilot over 254 reviews, 22 of them in the last twelve months: 82% of customers give five stars and 9% one star. That volume places OSIMUK in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 254 reviews · 22 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★82%
4 ★6%
3 ★2%
2 ★1%
1 ★9%

Massage Therapist

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What OSIMUK sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

OSIMUK sells on Shopify, 69% of its catalogue in stock. The best seller is uCozy 3D Shoulder Massager, at £258.00, followed by uJolly Back Massager and uSqueez 2.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Massage & Relaxation85%
Entertainment Centers & TV Stands5%
Office Chairs3%
Power3%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care85%
Entertainment Centers & TV Stands5%
Office Furniture3%
Electronics Accessories3%
Chairs3%

The dominant category places OSIMUK in its comparison group.

Prices and ratingsstore data
Average rating
4.53 / 5
Rated products
38% of the catalogue
In stock
69%
Upper price quartile
US$2,845.69
Currency
GBP

05 · Influencers

Who talks about OSIMUK.

The creators who tag @osim_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @osim_uk · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who OSIMUK competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for OSIMUK among Personal Care brands in United Kingdom. The closest is Rotai Health, then Sensate, IWAO, iwao.no, realrelaxmassage.com, Ostron.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Rotai Healthrotai.ae
Sensategetsensate.com
IWAOiwao.se
iwao.noiwao.no
realrelaxmassage.comrealrelaxmassage.com
Ostrongetostron.com
Competitors Gravity finds for OSIMUK. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare OSIMUK with Rotai Health

07 · Company

The company behind OSIMUK.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

OSIMUK is a company based in Crewe, United Kingdom, founded in 1980 according to LinkedIn, on a domain registered in May 2004. It employs about 11 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Crewe
Founded
1980, per LinkedIn
Domain registered
21 May 2004
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
11 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
osim.co.uk · Shopify · GBP
Catalogue
17 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about OSIMUK

What people ask Google about OSIMUK.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is OSIMUK legit or a scam?

According to Gravity by Benchr, OSIMUK is a brand based in Crewe, United Kingdom: its website has existed since May 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 3,433 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

OSIMUK reviews

Customers rate OSIMUK 4.6 out of 5 on Trustpilot over 254 reviews, 22 of them in the last twelve months: 82% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is OSIMUK?

OSIMUK is a brand management and niche marketing company that develops and sells healthy lifestyle products including massage chairs, massagers, air purifiers, and fitness equipment. Gravity by Benchr classifies it under Personal Care, with Massage & Relaxation making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does OSIMUK cost?

OSIMUK's best seller, uCozy 3D Shoulder Massager, sells £258.00 on osim.co.uk. 69% of the catalogue is in stock. Gravity does not track prices daily: check osim.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.

OSIMUK promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: OSIMUK advertises on Facebook and Instagram and on Google, where its offers often run. Check osim.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy OSIMUK?

OSIMUK sells on its own website, osim.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind OSIMUK?

Gravity by Benchr records a company based in Crewe, United Kingdom, founded in 1980 according to LinkedIn, on a domain registered in 2004, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is OSIMUK doing well?

Yes. Gravity by Benchr estimates about 30,200 visits to osim.co.uk in September 2026, up 50% in a month and up 90% over three months. OSIMUK ranks #581 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does OSIMUK use?

Gravity by Benchr identifies osim.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does OSIMUK spend on Meta ads?

Gravity by Benchr does not publish a spend figure for OSIMUK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United Kingdom?

Among Personal Care brands in United Kingdom in the Gravity by Benchr index, OSIMUK ranks #581 of 8,226 by estimated traffic. Its closest competitors on the same market are Rotai Health, Sensate, IWAO, iwao.no and realrelaxmassage.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OSIMUK.